Partner / Executive Creative Director
Brickman Advertising
Ramat-Gan
Comments
While other jury members were judging innovation, integration and other fancy modern and trending (great) stuff, I, along with ten other jury members, were judging print.
Lucky me! I love print. There, I said it.
I love this medium's simplicity and instant contact, I love it when one picture tells a whole story, and for me - print is timeless. It has it's obvious evolution and it is not trends-free, but still – print is print is print, and when it's good - it's great. We definitely had some great work this year across the 3 mediums we judged: Print - Poster - Billboard, but unlike the past 3-4 years, when CGI based work had dominated the medium, this year I saw more classic techniques, perfectly executed, such as great photography and "simple" breathtaking 2D illustrations.
Judging print is all about looking at classic, timeless work alongside with technology and innovation embedded into this "old" medium, conveying an idea, a message, an insight. Could it get any better?
Thanks again for the opportunity to take part in LIA judging. My family and I had a great time in Las Vegas, and thank you for that too.
While other jury members were judging innovation, integration and other fancy modern and trending (great) stuff, I, along with ten other jury members, were judging print.
Lucky me! I love print. There, I said it.
I love this medium's simplicity and instant contact, I love it when one picture tells a whole story, and for me - print is timeless. It has it's obvious evolution and it is not trends-free, but still – print is print is print, and when it's good - it's great. We definitely had some great work this year across the 3 mediums we judged: Print - Poster - Billboard, but unlike the past 3-4 years, when CGI based work had dominated the medium, this year I saw more classic techniques, perfectly executed, such as great photography and "simple" breathtaking 2D illustrations.
Judging print is all about looking at classic, timeless work alongside with technology and innovation embedded into this "old" medium, conveying an idea, a message, an insight. Could it get any better?
Thanks again for the opportunity to take part in LIA judging. My family and I had a great time in Las Vegas, and thank you for that too.