Managing Director / Creative VP
McCann Erickson
Bogotá
Comments
It is always exciting to have the chance to review the digital work that is entered. It is a place where you expect to see a glance of what the future will look like. This year was no exception. The use of data is not a trend anymore, it is the ticket to play the game. However, the creative use of this data stands out and makes a huge difference. We saw devices that are studying our behavior in a way that at some point feels a bit scary, but what can you do, it is the way the world is going. We saw how VR can really fool your mind and transport it into a place where you can learn and retain. We saw the use of a lot of gadgets, bots, AI and VR, but the ones that had an idea behind them and a true understanding of what the technology did for the people and not the other way around, were the ones that caught our attention and the Metals by the way. Finally, today, everything is digital.
It is always exciting to have the chance to review the digital work that is entered. It is a place where you expect to see a glance of what the future will look like. This year was no exception. The use of data is not a trend anymore, it is the ticket to play the game. However, the creative use of this data stands out and makes a huge difference. We saw devices that are studying our behavior in a way that at some point feels a bit scary, but what can you do, it is the way the world is going. We saw how VR can really fool your mind and transport it into a place where you can learn and retain. We saw the use of a lot of gadgets, bots, AI and VR, but the ones that had an idea behind them and a true understanding of what the technology did for the people and not the other way around, were the ones that caught our attention and the Metals by the way. Finally, today, everything is digital.