Global Chief Creative Officer
Arnold Worldwide
Boston
Comments
It is always, without question, an incredibly inspiring and envy-inducing experience to judge 'Non-tradtional’ at LIA. Because, by definition, this medium represents some of the bravest, most ground-breaking work in our industry: Work that defies the status quo, work that transcends all pre-existing guardrails and rules of decorum, that disregards all established rules of conduct, work that finds impossibly original, yet indelibly resonant doorways into the hearts and minds of consumers. Just when you thought you’ve seen it all, this medium smacks you square in the side of the noggin with a curveball. This medium is always a tour de force of new technologies, platforms, channels, angles – previously unfathomable, yet totally logical new ways of connecting with audiences, with, of course, killer ideas at its core. This is the work that points the industry’s compass towards the future and the work that makes me proud to have chosen this profession.
It is always, without question, an incredibly inspiring and envy-inducing experience to judge 'Non-tradtional’ at LIA. Because, by definition, this medium represents some of the bravest, most ground-breaking work in our industry: Work that defies the status quo, work that transcends all pre-existing guardrails and rules of decorum, that disregards all established rules of conduct, work that finds impossibly original, yet indelibly resonant doorways into the hearts and minds of consumers. Just when you thought you’ve seen it all, this medium smacks you square in the side of the noggin with a curveball. This medium is always a tour de force of new technologies, platforms, channels, angles – previously unfathomable, yet totally logical new ways of connecting with audiences, with, of course, killer ideas at its core. This is the work that points the industry’s compass towards the future and the work that makes me proud to have chosen this profession.