It was quite an exciting journey of treasure hunting. We have gathered from all over the world and spent five days to go through the entire amount of entries, more than 800 pieces of TVCs, web movies and other moving images.
Our journey was full of surprises, pleasure, laughter and heart-moving moments. And some of the works have left me with such strong, awkward feelings that they still keep on questioning me: Isn’t this something that you should have created?
Those stunning works just stood out among others, challenging not only the Jury’s appreciation, but also our nature as creators. I would be even more excited if the prize-winning treasures that we have discovered, help light the fire of the newcomers in an endless treasure hunt; a positive cycle where each of us are challenged to explore beyond our creative potential.
It was quite an exciting journey of treasure hunting. We have gathered from all over the world and spent five days to go through the entire amount of entries, more than 800 pieces of TVCs, web movies and other moving images.
Our journey was full of surprises, pleasure, laughter and heart-moving moments. And some of the works have left me with such strong, awkward feelings that they still keep on questioning me: Isn’t this something that you should have created?
Those stunning works just stood out among others, challenging not only the Jury’s appreciation, but also our nature as creators. I would be even more excited if the prize-winning treasures that we have discovered, help light the fire of the newcomers in an endless treasure hunt; a positive cycle where each of us are challenged to explore beyond our creative potential.