Overall, I felt that our jury did a meticulous job of asking the right questions and probing definitions in order to award what we felt was the best work in “The NEW” medium. Our jury was made up of a great team of individuals from various disciplines and backgrounds, so the work was discussed from many perspectives, both culturally and from an innovation standpoint.
While there wasn’t an abundance of groundbreaking work, the Gold winners are superb examples of where our industry can push new mediums, technologies, and innovative ideas.
This year, our jury probably debated the term “content” with the most rigor. What was considered content a few years ago has already shifted dramatically to where we are today. Probably a similar debate that other juries had around the definition of advertising and digital. These broad terms change every year. The great thing about “The NEW” medium is that definitions and categories will continue to evolve as the industry breaks new ground.
Overall, I felt that our jury did a meticulous job of asking the right questions and probing definitions in order to award what we felt was the best work in “The NEW” medium. Our jury was made up of a great team of individuals from various disciplines and backgrounds, so the work was discussed from many perspectives, both culturally and from an innovation standpoint.
While there wasn’t an abundance of groundbreaking work, the Gold winners are superb examples of where our industry can push new mediums, technologies, and innovative ideas.
This year, our jury probably debated the term “content” with the most rigor. What was considered content a few years ago has already shifted dramatically to where we are today. Probably a similar debate that other juries had around the definition of advertising and digital. These broad terms change every year. The great thing about “The NEW” medium is that definitions and categories will continue to evolve as the industry breaks new ground.