The NEW: Apparently we were a pretty tough Jury. Which I guess is how it should be.
The NEW is a place for very special work that doesn’t neatly fit elsewhere. Where the unusual are recognized, not rejected. LIA had carefully crafted a diverse, thoughtful and fascinating Jury. Maybe we wouldn’t have neatly fitted elsewhere either.
My favorites? Those that defy categorization...yet they’ll direct the future. A beloved comic character that changes laws, a Mars bound bus proving VR can be collective and joyful, giving the mic to a whole country, because, Sweden loves free speech.
For me The NEW rocks, because it encourages the best of creativity and technology brought together. Products that are shaped by those who experience them. Experiences that help us to behave more kindly to each other. Interventions that help us include others, not just sell more stuff. Campaigns that make us laugh hard to land a bloody serious point.
We need more of the risky, weird, epic and ambitious. The NEW is a home for all of those.
Of course The NEW is ultimately an expression of London International Awards, its commitment to continually look ahead, and evolve. And it’s been an honor and a pleasure to be a part of that.
The NEW: Apparently we were a pretty tough Jury. Which I guess is how it should be.
The NEW is a place for very special work that doesn’t neatly fit elsewhere. Where the unusual are recognized, not rejected. LIA had carefully crafted a diverse, thoughtful and fascinating Jury. Maybe we wouldn’t have neatly fitted elsewhere either.
My favorites? Those that defy categorization...yet they’ll direct the future. A beloved comic character that changes laws, a Mars bound bus proving VR can be collective and joyful, giving the mic to a whole country, because, Sweden loves free speech.
For me The NEW rocks, because it encourages the best of creativity and technology brought together. Products that are shaped by those who experience them. Experiences that help us to behave more kindly to each other. Interventions that help us include others, not just sell more stuff. Campaigns that make us laugh hard to land a bloody serious point.
We need more of the risky, weird, epic and ambitious. The NEW is a home for all of those.
Of course The NEW is ultimately an expression of London International Awards, its commitment to continually look ahead, and evolve. And it’s been an honor and a pleasure to be a part of that.