A highly inspiring Jury session, thanks to great jury members, a great LIA team and great work.
It was a strong year for the creatives. Clients went unusual ways that were perfectly fleshed out from brands or products. For example Swedish Phone Call. This showcases how one can transport the typical Swedish spirit whilst simultaneously advertising it.
Or take the Mc Whopper: a perfect promotion for the World Peace Day. Or take Kraft Maccaroni and Cheese: One cannot communicate more efficiently that a product tastes just as good as before, after leaving out artificial flavourings and preservatives, only by talking about this three months after the re-launch.
Path-Breaking work: Analog to the change in awareness in society, certain work garners more points that showcases relevance in this context such as, Brewtroleum-Gas out of Beerwaste. Or REI (Black Friday Leasure Time).
A highly inspiring Jury session, thanks to great jury members, a great LIA team and great work.
It was a strong year for the creatives. Clients went unusual ways that were perfectly fleshed out from brands or products. For example Swedish Phone Call. This showcases how one can transport the typical Swedish spirit whilst simultaneously advertising it.
Or take the Mc Whopper: a perfect promotion for the World Peace Day. Or take Kraft Maccaroni and Cheese: One cannot communicate more efficiently that a product tastes just as good as before, after leaving out artificial flavourings and preservatives, only by talking about this three months after the re-launch.
Path-Breaking work: Analog to the change in awareness in society, certain work garners more points that showcases relevance in this context such as, Brewtroleum-Gas out of Beerwaste. Or REI (Black Friday Leasure Time).