‘The NEW’ had a fantastic year with a broad, engaged and optimistic jury and a similar host of entries. The petri dish of the NEW is ready to spawn some standalone categories, such as content, whilst others, like virtual reality, are still nascent and in need of nurturing. Creative technology had a strong year, hopefully indicating that we are moving beyond suspicious prototypes and social projects, towards truly developing a broader vocabulary of advertising for agencies and clients.
Thanks to the jury, to LIA and especially the young creative at Creative LIAisons for keeping us focused on the fact that this category, above all others, is truly for them, since they are the future.
‘The NEW’ had a fantastic year with a broad, engaged and optimistic jury and a similar host of entries. The petri dish of the NEW is ready to spawn some standalone categories, such as content, whilst others, like virtual reality, are still nascent and in need of nurturing. Creative technology had a strong year, hopefully indicating that we are moving beyond suspicious prototypes and social projects, towards truly developing a broader vocabulary of advertising for agencies and clients.
Thanks to the jury, to LIA and especially the young creative at Creative LIAisons for keeping us focused on the fact that this category, above all others, is truly for them, since they are the future.