Brian Yessian
TV/Cinema/Online Film - Music & Sound
Partner / CCO
Yessian Music – NY/Detroit/LA/Hamburg
New York
Comments
I have had the honor of being a judge at LIA three times now over the last several years, and each time the creative bar seems to rise even higher. We had hundreds of entries to listen to across many sound categories and I have to say it was really inspiring this year. There was a lot of risk taking out there and some very unique music/sound design approaches on the films. Our jury was made up of some strong personalities that made the judging process quite exciting. We were able to have some very in depth conversations about the work and take time to discuss our feelings about the pieces that rose to the top. All in all we had the chance to spend time with some very special pieces of creativity. The one track that really made the hairs on my arms raise was the piece for Channel 4 Paralympics out of the United Kingdom. The production value alone was incredible. It’s nice to see brands focusing in on good quality sound production and creativity. I hope we continue to see more brands take bold steps like this in the future. It was a thrill to be part of the LIA judging again this year and part of an amazing few days with some very cool jury members in the Music and Sound Jury.
I have had the honor of being a judge at LIA three times now over the last several years, and each time the creative bar seems to rise even higher. We had hundreds of entries to listen to across many sound categories and I have to say it was really inspiring this year. There was a lot of risk taking out there and some very unique music/sound design approaches on the films. Our jury was made up of some strong personalities that made the judging process quite exciting. We were able to have some very in depth conversations about the work and take time to discuss our feelings about the pieces that rose to the top. All in all we had the chance to spend time with some very special pieces of creativity. The one track that really made the hairs on my arms raise was the piece for Channel 4 Paralympics out of the United Kingdom. The production value alone was incredible. It’s nice to see brands focusing in on good quality sound production and creativity. I hope we continue to see more brands take bold steps like this in the future. It was a thrill to be part of the LIA judging again this year and part of an amazing few days with some very cool jury members in the Music and Sound Jury.