Susan Credle
- Jury President
Print • Poster • Billboard
Global Chief Creative Officer
FCB
Comments
The Grand LIAs went to work that created a movement. Work that launched a bigger creative idea. The Grand LIA work proves that these mediums still have incredible power.
Over all, I think the jury was not only looking at the craft of the work but also at the strategic thinking behind the work. It was important to remember we are in the business of art AND commerce. Small and clever and precious did not get as much attention this year as big and smart and problem-solving.
The Grand LIAs went to work that created a movement. Work that launched a bigger creative idea. The Grand LIA work proves that these mediums still have incredible power.Over all, I think the jury was not only looking at the craft of the work but also at the strategic thinking behind the work. It was important to remember we are in the business of art AND commerce. Small and clever and precious did not get as much attention this year as big and smart and problem-solving.