Group Creative Director
Leo Burnett Toronto
Toronto
Comments
All good work creates a great amount of debate between jury members. I’m proud to say that there was a lot of discussion around the work this year, which for me is also an opportunity to observe and learn from the best creative minds in our business. It’s also a reminder that the basics of good work and effective communication never change; cutting insights, stunning craft and awareness of who you’re talking to.
In keeping with the high standards of LIA, Barbara Levy and her team did an incredible job of ensuring that the level of the work we judged challenged us just as much as it will to creatives who aim to enter these awards in the future.
This helped us as a jury, to not only identify the best work, but to also push the envelope when it comes to next year’s work. I think this was in no small part due to a constant nudge from our Jury President, Susan Credle, who always inspires with her concise and clear inputs.
All good work creates a great amount of debate between jury members. I’m proud to say that there was a lot of discussion around the work this year, which for me is also an opportunity to observe and learn from the best creative minds in our business. It’s also a reminder that the basics of good work and effective communication never change; cutting insights, stunning craft and awareness of who you’re talking to.
In keeping with the high standards of LIA, Barbara Levy and her team did an incredible job of ensuring that the level of the work we judged challenged us just as much as it will to creatives who aim to enter these awards in the future.
This helped us as a jury, to not only identify the best work, but to also push the envelope when it comes to next year’s work. I think this was in no small part due to a constant nudge from our Jury President, Susan Credle, who always inspires with her concise and clear inputs.