Executive Creative Director
J. Walter Thompson
New York
Comments
Print, Poster & Billboard is not dead. It was very beautifully re-imagined by Xbox Survival and almost unanimously awarded the Grand LIA. Happy to see such a strong piece in a ‘traditional’ space that was anything but traditional. It was a pleasure to get to know the wonderful jury, led by the inimitable Ms. Susan Credle, and to debate the merit of everything from lovely in-store posters for Ikea to a double-page magazine campaign for an ice cream shop. All fired by double shot cappuccinos that the fabulous LIA team delivered whenever the blood sugar dipped. Thanks Barbara, it was great to be back.
Print, Poster & Billboard is not dead. It was very beautifully re-imagined by Xbox Survival and almost unanimously awarded the Grand LIA. Happy to see such a strong piece in a ‘traditional’ space that was anything but traditional. It was a pleasure to get to know the wonderful jury, led by the inimitable Ms. Susan Credle, and to debate the merit of everything from lovely in-store posters for Ikea to a double-page magazine campaign for an ice cream shop. All fired by double shot cappuccinos that the fabulous LIA team delivered whenever the blood sugar dipped. Thanks Barbara, it was great to be back.