Pum Lefebure
- Jury President
Design and Package Design
Co-Founder & CCO
Design Army
Washington DC
Comments
Package Design Grand LIA
We see a lot of good design, but in order for design to be powerful, it has to be more than well executed. Going beyond aesthetics, beautiful, strong design stimulates the mind and in the best possible scenario it can teach.
Take for example Dentsu’s work for Nameless Paint. It’s simple and clean – white tubes with one or two circles of colors, but the impact lies in what it teaches children – the fundamentals of color. This is inspired design that is pleasing to look at, but has depth and works hard.
Design Grand LIA for DOT
I was incredibly moved when I saw the submission for Dot. This is the story of the evolution of the designer - how design can impact and change people’s lives for the better. Dot.’s braille smart watch is beautiful in form, but the true genius is the innovation behind the thinking – allowing those that are visually impaired to communicate seamlessly in ways that we take for granted everyday - from texting to checking Facebook. Designers have a responsibility to move beyond convention and change the world.
Package Design Grand LIA
We see a lot of good design, but in order for design to be powerful, it has to be more than well executed. Going beyond aesthetics, beautiful, strong design stimulates the mind and in the best possible scenario it can teach.
Take for example Dentsu’s work for Nameless Paint. It’s simple and clean – white tubes with one or two circles of colors, but the impact lies in what it teaches children – the fundamentals of color. This is inspired design that is pleasing to look at, but has depth and works hard.
Design Grand LIA for DOT
I was incredibly moved when I saw the submission for Dot. This is the story of the evolution of the designer - how design can impact and change people’s lives for the better. Dot.’s braille smart watch is beautiful in form, but the true genius is the innovation behind the thinking – allowing those that are visually impaired to communicate seamlessly in ways that we take for granted everyday - from texting to checking Facebook. Designers have a responsibility to move beyond convention and change the world.