The last time I was in Las Vegas I was 25 and penniless, this time I was 41, married with 2 kids and a large mortgage, so penniless once again. My plan was simple, judge then get to the tables, win big, pay off the mortgage, sail the world. I did succeed at judging and at meeting some really great ad people.
What are great ad people? They’re people who don’t talk about ads too much, but when they use their ad words they have something to say. I met 10 of these types on my jury and it was a real pleasure.
From the outset, Mark Tutssel hammered home why we were there, to spot the truly non-traditional, the genuinely new, select the very best and then award with integrity from finalist through to Grand.
After 4 long days of great chat and then debate, we had our clear winners and our ultimate winner. Enough has already been said about OPT OUTSIDE, we ALL wish it was ours.
But I’m happy to see our three little islands so well represented with McWhopper and Brewtroleum bringing home the metal for New Zealand.
By the end of the week as we all sat back and viewed the work in its totality it is a collection of some truly huge ideas, beautifully executed and brought to life. All of it has a sense of scale I don’t think I’ve seen in previous years and so much of it is both inspirational and important to our global audiences.
I think it shows a huge shift in advertising from saying and inspiring to doing and leading. Brands are really looking to set an example by doing so much more to set an example then lead by it than ever before and that has to be a really good thing.
I also felt that the year’s collection of winning work really demonstrates our industry’s continued ability to adapt, reinvent and in doing so demonstrate its true value and contribution to both business and the world.
Lastly, all brave ideas need a pat on the back. My highlight from the LIA judging experience was the Creative LIAisons program, watching our young creative team absorb the seminars and grow with the insights given. I was reminded how much of a role new inspiration plays in great new thoughts. To have done away with the LIA award ceremony in favour of investing in this program, was a brave move and one that I’ve now witnessed in person making the LIA’s the top of my list. Thank you for inviting me Barbara and thanks again fellow jurors for your wit and wisdom.
The last time I was in Las Vegas I was 25 and penniless, this time I was 41, married with 2 kids and a large mortgage, so penniless once again. My plan was simple, judge then get to the tables, win big, pay off the mortgage, sail the world. I did succeed at judging and at meeting some really great ad people.
What are great ad people? They’re people who don’t talk about ads too much, but when they use their ad words they have something to say. I met 10 of these types on my jury and it was a real pleasure.
From the outset, Mark Tutssel hammered home why we were there, to spot the truly non-traditional, the genuinely new, select the very best and then award with integrity from finalist through to Grand.
After 4 long days of great chat and then debate, we had our clear winners and our ultimate winner. Enough has already been said about OPT OUTSIDE, we ALL wish it was ours.
But I’m happy to see our three little islands so well represented with McWhopper and Brewtroleum bringing home the metal for New Zealand.
By the end of the week as we all sat back and viewed the work in its totality it is a collection of some truly huge ideas, beautifully executed and brought to life. All of it has a sense of scale I don’t think I’ve seen in previous years and so much of it is both inspirational and important to our global audiences.
I think it shows a huge shift in advertising from saying and inspiring to doing and leading. Brands are really looking to set an example by doing so much more to set an example then lead by it than ever before and that has to be a really good thing.
I also felt that the year’s collection of winning work really demonstrates our industry’s continued ability to adapt, reinvent and in doing so demonstrate its true value and contribution to both business and the world.
Lastly, all brave ideas need a pat on the back. My highlight from the LIA judging experience was the Creative LIAisons program, watching our young creative team absorb the seminars and grow with the insights given. I was reminded how much of a role new inspiration plays in great new thoughts. To have done away with the LIA award ceremony in favour of investing in this program, was a brave move and one that I’ve now witnessed in person making the LIA’s the top of my list. Thank you for inviting me Barbara and thanks again fellow jurors for your wit and wisdom.