2016 JUDGING COMMENTS

Please Choose

Josefine Richards
Non-Traditional

Creative Director
INGO
Stockholm
Comments

Thanks London International Awards and the Non-traditional jury for the boost of brilliance; brilliance from the entered work and brilliance from the minds who judged it. After viewing hundreds of ideas from all around the world and boiling them down to the shortlist, we concluded that the standards for this year were very high. We had very strong candidates for all the metals. What I really loved about the discussions at that stage was the transparency. Our jury president, Mark Tutssel, was great at making sure everyone had a voice and felt free to openly speak their mind. The discussions and voting were also witnessed by 60 young creatives and several journalists. Even if there were a few debates we all agreed on which ideas truly stood out, showing great human insights that ultimately made a difference. The whole experience at LIA was inspiring and unique. Everything was incredibly well organized and I don’t think there are many award shows that by the end of the week you feel like one big family.