To be invited to an award show is always a huge honor, but to experience LIA in Las Vegas is really the next level. For starters, it is in the most American city there is - Hotels, Casinos, Money, Glamour, Fakeness, Stars, and so on – all on one street in the middle of the dessert. So, you are definitely in for a bizarre judging ride. But the jury ride in itself is amazing, just an ace experience. There is no better out there.
Top jury members from around the world, openly discuss work without egos interfering. The addition of young creatives joining the last judging session to observe is eye-opening and amazingly fruitful. The get-togethers every evening is the nicest way to discover this place. I honestly left this crazy place making new friends and learning so much about ideas and our industry.
To be invited to an award show is always a huge honor, but to experience LIA in Las Vegas is really the next level. For starters, it is in the most American city there is - Hotels, Casinos, Money, Glamour, Fakeness, Stars, and so on – all on one street in the middle of the dessert. So, you are definitely in for a bizarre judging ride. But the jury ride in itself is amazing, just an ace experience. There is no better out there.
Top jury members from around the world, openly discuss work without egos interfering. The addition of young creatives joining the last judging session to observe is eye-opening and amazingly fruitful. The get-togethers every evening is the nicest way to discover this place. I honestly left this crazy place making new friends and learning so much about ideas and our industry.