Oh the irony. Every brand in the world uses words (go ahead, pedants, look for the exception), but no awards scheme has ever really recognized their importance.
Yes there's always been Best Use Of Copy to keep the copywriters sweet. But this is the first time someone got serious about it. We were now also judging things like tone of voice, best tag-line, and best name for a new product. We got deeper into the writing and its importance.
Well done, LIA, for introducing a Verbal Identity award. Refreshing is the word. The whole Vegas experience was a pleasure, from day one to five. Now that we're all thousands of miles apart, I can come clean to my fellow jurors. It was me that ate that last salted caramel donut.
Oh the irony. Every brand in the world uses words (go ahead, pedants, look for the exception), but no awards scheme has ever really recognized their importance.
Yes there's always been Best Use Of Copy to keep the copywriters sweet. But this is the first time someone got serious about it. We were now also judging things like tone of voice, best tag-line, and best name for a new product. We got deeper into the writing and its importance.
Well done, LIA, for introducing a Verbal Identity award. Refreshing is the word. The whole Vegas experience was a pleasure, from day one to five. Now that we're all thousands of miles apart, I can come clean to my fellow jurors. It was me that ate that last salted caramel donut.