Co-Founder / Executive Producer
Prettybird
Culver City
Comments
My experience judging at LIA this year was really inspiring and different from any other. The Branded Entertainment medium is still so new and I think people are still trying to figure out what kinds of work should be considered Branded Entertainment.
What we learned is that Branded Entertainment is not long form ads. It really needs to stand alone, but feel connected with the brand that made it. Our jury was the BEST! From Clients, to Creatives, Producers, and Managers, we had the most diverse, kick ass group.
My experience judging at LIA this year was really inspiring and different from any other. The Branded Entertainment medium is still so new and I think people are still trying to figure out what kinds of work should be considered Branded Entertainment.
What we learned is that Branded Entertainment is not long form ads. It really needs to stand alone, but feel connected with the brand that made it. Our jury was the BEST! From Clients, to Creatives, Producers, and Managers, we had the most diverse, kick ass group.