Why Radio and Audio? The definition of Radio today is the act of broadcasting sound to the public – it is no longer defined by a device, a platform or by 30 seconds. It is, however, defined by the most magical of all mediums: Audio. Today’s savvy marketer recognizes this opportunity, because its only limitation is imagination. It is theatre of the mind.
Chairing this year’s Radio and Audio Jury was such an honour. To be in the company of five industry-leading minds debating the merits of exceptional work from around the globe was a pure privilege. And to do it poolside was, well, a stroke of Barbara brilliance!
After three days of intense listening to over 550 submissions, we culled a shortlist of (wait for it) 316 — a testament to the amount of great ideation, craftsmanship and innovation in this category; a conference call skillfully crafted into song for a Bluetooth speaker, a World Press Photo annual with contextual audio for each picture, a 30-year-old traditional radio campaign as fresh today as it was at launch, and a university encouraging more women to enroll in Engineering by highlighting a female engineering achievement that had significant impact on the very medium on which the ad was played, digital radio.
When it came to the Statue round we were all on the same page, proof positive that a bold idea, an inspired execution and strategic insight transcends language. The odds of winning in Vegas are tough - statue recipients, be very proud of your trifecta. The LIA set a very high bar, the highest in the industry. To award a Grand LIA, one piece of work would have to raise that bar by redefining the very definition of Radio and Audio. Now there’s an opportunity!
Why Radio and Audio? The definition of Radio today is the act of broadcasting sound to the public – it is no longer defined by a device, a platform or by 30 seconds. It is, however, defined by the most magical of all mediums: Audio. Today’s savvy marketer recognizes this opportunity, because its only limitation is imagination. It is theatre of the mind.
Chairing this year’s Radio and Audio Jury was such an honour. To be in the company of five industry-leading minds debating the merits of exceptional work from around the globe was a pure privilege. And to do it poolside was, well, a stroke of Barbara brilliance!
After three days of intense listening to over 550 submissions, we culled a shortlist of (wait for it) 316 — a testament to the amount of great ideation, craftsmanship and innovation in this category; a conference call skillfully crafted into song for a Bluetooth speaker, a World Press Photo annual with contextual audio for each picture, a 30-year-old traditional radio campaign as fresh today as it was at launch, and a university encouraging more women to enroll in Engineering by highlighting a female engineering achievement that had significant impact on the very medium on which the ad was played, digital radio.
When it came to the Statue round we were all on the same page, proof positive that a bold idea, an inspired execution and strategic insight transcends language. The odds of winning in Vegas are tough - statue recipients, be very proud of your trifecta. The LIA set a very high bar, the highest in the industry. To award a Grand LIA, one piece of work would have to raise that bar by redefining the very definition of Radio and Audio. Now there’s an opportunity!