LIA is an award show that accepts entries from around the world. The Global Of The Year Awards are calculated based on a point system of the winning work chosen by the Juries across all media.
The Black Statues are awarded to the Global of the Year winners and the Blue Statues are awarded to the Regional of the Year winners.
Educational Initiative For Young Talent
3rd October through 6th October
Encore, Las Vegas
Creative LIAisons is LIA's way of giving back to the industry that supports us. Attendees between the ages of 21 and 30 are invited from around the globe to Las Vegas, as the program runs concurrently with the LIA judging at Encore Las Vegas. All travel and accommodations are paid for by LIA.
The program provides rewarding speaker presentations, the unique privilege of sitting in on judging to observe Statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting. There are no delegate fees as the program is funded by LIA and sponsored by Innocean Worldwide.
"LIA does the seemingly impossible. Rather than just celebrating the best work of the year, LIA celebrates the work that has yet to be made. They do it by investing in the people who are eventually going to create it. For one magical week, Creative LIAisons stripped away the things that make creativity our jobs - budgets, time-sheets, clients, deadlines - and dug into the reasons we make creativity our lives. Now that's inspiration,"
- Jess Andrews, Associate CD, DigitasLBi and Samantha Bordignon, Senior Copywriter, DigitasLBi.
There are currently about 1004 mountain gorillas left on earth. Habitat loss, poaching and disease have made these gorillas one of the most endangered species in the world. Today, thanks largely to the efforts of a group of dedicated veterinarians called Gorilla Doctors, their numbers are rising.
This is a team of 16 doctors who operate across gorilla territories – spanning the rain forests of Rwanda, Uganda and the Democratic Republic of Congo (DRC). This team is supported by the non-profit Mountain Gorilla Veterinary Project (MGVP. Inc) and the UC Davis Wildlife Health Center.
Gorilla Doctors' main goals are to keep the gorilla populations safe, healthy and thriving. They treat the gorillas for life-threatening injuries and illnesses caused by close contact between gorillas and humankind. Gorillas have 98% human DNA. The research is used not only to keep the gorillas thriving, but to help cure human diseases.
Using an integrated "One Health" approach (recognizing the close link between the health of the gorillas and the people with whom they share their forest ecosystem) that combines healthcare, research, capacity building, information sharing and strategic partnerships, Gorilla Doctors hope to improve the sustainability of mountain and Grauer's gorillas.
THE WINNER IS...
"Gorilla Issue Tissues" by Sadie Mayes, Art Director at VCCP Health London was chosen as the Grand Prize winner of the Gorilla Doctors' competition. This winning work, which was chosen from more than 250 entries, was awarded by the panel of judges comprising Dr. Mike Cranfield and Dr. Kirsten Gilardi of Gorilla Doctors together with top creatives; Bob Isherwood, Jeremy Craigen, Mark Tutssel, Anna Fawcett and Marcia Goddard. More than 90 attendees from the Creative LIAisons program were also invited to the judging process.
Sadie Mayes, the winner, will receive an Ecotour donated by Terra Incognito Ecotours for a once-in-a-lifetime trip to visit Rwanda, home to the critically endangered Mountain Gorillas. She will also receive a trip to attend the 2019 Creative LIAisons program.
Additional Winners and Finalists:
Gold - Annie Kimber / Caitlin Biller of Langland, Windsor "Donate Your Difference"
Gold - Jack Harrison / Janice Ko of Y&R Melbourne "Gorilla Health Plan"
Silver - Megan Knoph / Chelsey Eichler of MRM//McCann Detroit "#LikeMe"
Bronze - Lucy Downs / Nick Crawford fromNew York "Limited Edition"
Bronze - Soleil Badenhop of Dentsu JaymeSyfu, Makati "Citizen Ape"
Finalist - Javi Ramirez / Derek Mikitik of McCann Health NJ "Gorilla n'Me Interactive Kiosk"
Finalist - Sadie Mayes of VCCP Health, London "Almost Human"
Finalist - Tiago Daltro, Igor Pontes, Gabriel Moraes, Erik Machado and Rafael Costa of the Miami Ad School, Rio de Janiero "Gorilla Note Donation"
Judging was held at Encore Las Vegas
29th September - 6th October
Winners will be announced at an Awards Ceremony in Shanghai:
28 November 2018
Venue: THE PLACE Your Place 201807
LIA is the first global awards show that honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. Entering its second year, the jury comprises the top Chinese speaking creatives from around the world. The work is judged in its original format as it was released in the marketplace.
This year, all rounds of judging will take place in Las Vegas simultaneously with the LIA Global Judging. Winners will be awarded the Red Statue, specially designed for the Chinese language market, at a ceremony held in Shanghai.
Each LIA Chinese Creativity Statue Winner and Finalist will be assigned point values that will be added to the LIA Global Ranking tallies. These points will count towards LIA Global of the Year and Regional of the Year Awards. LIA Statue Winners and Finalists are also included in the Campaign Brief Rankings.