2023 KEY DATES
Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st July 2022 through 31st August 2023
Entry System Opens: 1st April 2023
Judging: 7th thru 15th October 2023
Winners Announced: 6th November 2023
No Late Fees. Ever!
2022 Global Of The Year
‘CREATED FOR CREATIVES’ Podcast
Introducing a LIA Podcast ‘Created For Creatives’, featuring the most highly esteemed and well- known names in the industry. The LIA jurors were recorded live from Las Vegas during LIA judging. These raw and honest, no holds barred, tell it as it is episodes will discuss and dissect work, and highlight and explore trends gleaned from this year’s submissions.
Listen to the playlist. Stay tuned for weekly episodes!
LIA + TRANSATLANTIC PRESENTS OCEAN'S 15 CROSSING THE OCEANS OF THE 2022 JURY PRESIDENTS
Hosted by Simone Nobili
This special edition of Transatlantic - renamed OCEAN'S 15 in honor of the 2007 American film directed by Steven Soderbergh that was set in Vegas - was broadcast live at Encore/Wynn, Las Vegas, from September 30th to October 5th, 2022 running concurrently with LIA judging.
In a room where red was the dominant color and casino chips were scattered across a coffee table, Simone used "The 7 Seas Interview" format to dive deep into the lives and work of his guests, bringing to the surface undiscovered stories.
CREATIVE LIAISONS FULLY FUNDED BY LIA - NO COST TO COMPANIES OR ATTENDEES
Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent. Coaching is the ability to take a talent to a place they can’t take themselves. To see in people what they can’t see in themselves.
LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us.
LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us.
There are no delegate fees and we pay for flights and hotel accommodations for all attendees in Las Vegas. As a result, attendance is extremely competitive. We can only accommodate 100 delegates, with preference given, of course, to agencies that support LIA through entries.
For 2023, Creative LIAisons will continue to support its vision of nurturing and inspiring the next generation of creatives by welcoming a global contingent of 100 young talent to the Creative LIAisons on-site program in Las Vegas. This on-site program runs simultaneously with LIA judging. Here is where there will be ample opportunities to meet, mingle and learn from top creatives and other creatives from around the world, as well as, have unfettered access to the LIA jurors. The LIAisons on-site program features seminars, panel discussions and interactive workshops. Arguably, the best part of this program is that LIA is the only show that allows attendees to sit in on statue discussions as they occur in real-time.
In 2021, LIA created a virtual coaching and networking program to expand its mission to develop, educate, inspire and grow young creative talent. This educational effort will be ongoing in 2023.
This coaching experience creates personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry. This program will allow young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries.
Their interaction is with not just one Coach, but three top creative people from around the world. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke. They will cover all disciplines with emphasis on skill development, how to hone skills, elevate ideas and boost creative confidence to fast track creative careers. No other mentoring program even comes close to empowering young talent with key and new skills for a purpose-driven future. Many of the Coaches have continued to establish long term connections with their mentees even after the annual program has concluded.
Creative LIAisons is a game-changing training academy which serves as a powerful springboard for the current and next generation of talent. No other awards show provides this kind of training which is so needed to push the creative industry forward.
As Daymond John, CEO of FUBU and The Shark Group, who is a big supporter and regular speaker at the program has said: "Being around like-minded people and mentors are the number one reason for success."
Conversations, as we have seen, can move ideas and careers forward.
Creative LIAisons Programs
Virtual Coaching Sessions: February - September 2023
On-Site Program Las Vegas: 8th thru 11th October 2023
What People Are Saying
2022 Onsite Attendees
Samantha Brotman, VMLY&R COMMERCE, New York
Samantha Brotman, VMLY&R COMMERCE, New York
"Having the privilege to observe the Statue Discussions in which jurors deliberated on work, and ultimately decided which medal, if any, should be awarded gave me an unparalleled advantage. I now better understand exactly what jurors look for in award-winning work from case study execution to craft, concept, and even category fit."
Angelo Roldan, Leo Burnett, Toronto
"It was wonderful to meet and be surrounded by such talented and passionate creatives from all over the world. My favourite part about being in Creative LIAisons was getting to witness the statue discussions. It was truly eye opening and insightful, giving me a better understanding of the type of craft and attention to detail that is needed to get from good work to great work."
Angelo Roldan, Leo Burnett, Toronto
"It was wonderful to meet and be surrounded by such talented and passionate creatives from all over the world. My favourite part about being in Creative LIAisons was getting to witness the statue discussions. It was truly eye opening and insightful, giving me a better understanding of the type of craft and attention to detail that is needed to get from good work to great work."
2022 Virtual Mentees
RJ Espartinez, DDB MNL, Makati City
"The Creative LIAisons program is a once-in-a-lifetime experience for me. I’ll be forever grateful for this opportunity, because I was able to meet my new industry idols. All the learnings and discoveries were truly amazing. It inspired me to be better. I know that I have more to learn, and I’m so lucky that these creative geniuses from all over the world fueled my burning passion."
Isabela Sperka, Mirum Brasil, Curitiba
"In the last few weeks I talked with Cristino Battista, from Tik Tok Italy, and Pedro Américo, from R/GA Berlin. It was the best experience of my career so far. And I feel immensely grateful for the opportunity."
Jae Woo Park, Digitas ANZ, Auckland
"I take pride in having spent time with my mentors, Dan Lucey – Havas NY, Rupen Desai – Dole International, Vishnu Srivatsav – DDB Mudra. It’s been an honour to have picked their brains, have a few laughs and gain a perspective that would have been difficult without LIA."
LIA Chinese Creativity Show
The global benchmark for Chinese creativity
LIA Chinese Creativity is the only global Award Show that celebrates the very best of Chinese-language creativity.
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognize world-class advertising ideas conceived, written, produced and released into the marketplace in one of the world’s most prominent languages - Chinese.
With a high-caliber panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.
What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.
The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format. No English-translated ads allowed.
2023 KEY DATES
Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st July 2022 through 31st August 2023
Entry System Opens: 1st April 2023
Judging: 7th - 15th October 2023
Winners Announced: 15th November 2023
No Late Fees. Ever!
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