About Lia

LIA was established in 1986 as a creative awards festival built entirely around what the creative community always wanted an awards festival to be. Constantly listening to what the industry needs, and acting on your feedback, means doing things the way they should be done.

Our Juries
We select the world’s best front-line practitioners, taking great care to assemble a collective that is truly diverse in all facets. We don’t just seek to meet DEI&A standards, we create true representation across regions, companies, networks, holding companies, independent agencies and clients. All acting in a spirit of absolute impartiality. 
 
Our Judging Process
It’s all about total respect for the work, the people submitting the work, and the people judging the work. All judging happens in Las Vegas in person. No online judging, no shortlist juries, no half measures. Every juror sees every piece of work entered.
 
Our Open Jury Rooms
LIA is the only global awards show that allows the press, global creative excellence teams and young creatives full access to the jury rooms during judging. Creating full transparency and an unmatched learning experience for the next generation of creative talent.
 

2025
Key Dates

Entry System Open

Entry Deadline: 15th July 2025

Eligibility:
Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through 31st August 2025

No Late Fees. Ever.

Onsite Judging Encore @ Wynn Las Vegas:
25th September through 3rd October 2025

Winners & Finalists Announced:
29th September through 5th October

Of The Year Awards Announced:
4th November 2025

2025
Key Dates

Virtual Creative LIAisons Coaching Sessions:
April through November 2025
 
Onsite Creative LIAisons in Las Vegas:
27th September through 1st October 2025
 

Creative LIAisons Funded By Lia

Annually, over 300 young creatives participate in the most comprehensive global training program in the industry. The Creative LIAisons Global Coaching Academy is an initiative to develop, educate, inspire and nurture emerging talent. 

 

Established in 2012, this program gives the next generation the opportunity to learn from the most experienced and awarded people in our industry. With both onsite and virtual offerings, Creative LIAisons is recognized as one of the most valuable training tools in our industry.


Not to mention, an incredible experience for those lucky enough to participate. 

 

Many of those that have completed these programs are now high level creatives and company founders.  An elite few have been invited to take part in Creative LIAisons as a virtual coach, a speaker at the onsite program or as a juror in Las Vegas.

 

 

 


 

Sponsors

 


Media Partners