CREATIVE LIAISONS FULLY FUNDED BY LIA - NO COST TO COMPANIES OR ATTENDEES
Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent. Coaching is the ability to take a talent to a place they can’t take themselves. To see in people what they can’t see in themselves.
LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us.
There are no delegate fees and we pay for flights and hotel accommodations for all attendees in Las Vegas. As a result, attendance is extremely competitive. We can only accommodate 100 delegates, with preference given, of course, to agencies that support LIA through entries.
For 2023, Creative LIAisons will continue to support its vision of nurturing and inspiring the next generation of creatives by welcoming a global contingent of 100 young talent to the Creative LIAisons on-site program in Las Vegas. This on-site program runs simultaneously with LIA judging. Here is where there will be ample opportunities to meet, mingle and learn from top creatives and other creatives from around the world, as well as, have unfettered access to the LIA jurors. The LIAisons on-site program features seminars, panel discussions and interactive workshops. Arguably, the best part of this program is that LIA is the only show that allows attendees to sit in on statue discussions as they occur in real-time.
In 2021, LIA created a virtual coaching and networking program to expand its mission to develop, educate, inspire and grow young creative talent. This educational effort will be ongoing in 2023.
This coaching experience creates personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry. This program will allow young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries.
Their interaction is with not just one Coach, but three top creative people from around the world. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke. They will cover all disciplines with emphasis on skill development, how to hone skills, elevate ideas and boost creative confidence to fast track creative careers. No other mentoring program even comes close to empowering young talent with key and new skills for a purpose-driven future. Many of the Coaches have continued to establish long term connections with their mentees even after the annual program has concluded.
Creative LIAisons is a game-changing training academy which serves as a powerful springboard for the current and next generation of talent. No other awards show provides this kind of training which is so needed to push the creative industry forward.
As Daymond John, CEO of FUBU and The Shark Group, who is a big supporter and regular speaker at the program has said: "Being around like-minded people and mentors are the number one reason for success."
Conversations, as we have seen, can move ideas and careers forward.