2021 The Grands

LIA Chinese Creativity Show

The global benchmark for Chinese creativity

LIA Chinese Creativity is the only global Award Show that celebrates the very best of Chinese-language creativity.
 
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognize world-class advertising ideas conceived, written, produced and released into the marketplace in one of the world’s most prominent languages - Chinese.
 
With a high-caliber panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.
 
What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
 
So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.
 
The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format with no English-translated ads allowed.
 

Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st September 2019 thru 8th August 2021

2021 Virtual Judging: Complete

Winners Announced: 22nd November 2021

 

 

 

 

 

 

 

 

 

 

ONE-TO-ONE VIRTUAL COACHING PROGRAM FOR YOUNG CREATIVES

LIA has created a virtual coaching and networking program to develop, educate, inspire and grow young creative talent.
 
Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent.
 
This game-changing training academy is a powerful springboard for the next generation of talent, allowing them to learn from some of the most experienced people working in our industry and related industries. The opportunity to have one-to-one coaching sessions with some of the finest creative minds is a golden opportunity for young creatives working in this business.
 
Coaching is the ability to take a talent to a place they can’t take themself. To see in people what they can’t see in themself. Each session is designed to develop and grow young talent, coaching them to their full potential.
 
We are offering a virtual coaching experience to create personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry. This program will allow young creatives, up to age 35, to tap into the minds, expertise and experiences of respected industry stars.
 
Their interaction is with not just one, but three top creative people from around the world. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke. They will cover all disciplines with emphasis on skill development, how to work and navigate in these virtual times and how to establish future directions.
 
 
 

2021 CREATIVE VIRTUAL COACHING

Virtual Sessions: April through August 2021

Virtual Speaker Schedule:

Ogilvy Germany - 20th October 
 
TikTok/Bytedance, Dubai - 8th October 
 
ROOK/NYC - 30th September 
 
Wunderman Thompson Lisbon - 28th September 
 
Tank Worldwide, Montreal - 24th September 
 
MUH-TAY-ZIK / HOF-FER,  San Francisco - 22nd September
 
Great Guns USA - 22nd September 
 
Eardrum Sydney - 20th September
 
Baris Gencel
China's Lunar Exploration Program -  2nd September
 
Interested in being a sponsor? Email patricia@liaawards.com