We will also continue the highly sought-after Creative LIAisons Virtual Coaching program, which offers over 150 young creatives worldwide the opportunity to have one-to-one coaching sessions with respected industry luminaries. 

 

 

Creative LIAisons ‘Global Coaching Academy’ was created in 2012 as a way of giving back to the creative community and has become the envy of the industry. There are no delegate fees to participate. As a result, attendance is extremely competitive.
 
This game-changing training academy includes two programs and serves as a powerful springboard for the current and next generation of talent. 
 
The exclusive, Creative LIAisons On-site Program, runs simultaneously with LIA judging in Las Vegas and features seminars, panel discussions and interactive workshops. Attendees have the opportunity to have one-on-one conversations with jurors and speakers, learning from top creatives from around the world, as well as each other. Arguably, the best part of this program is that LIA is the only show that allows attendees unfettered access to the LIA jurors to observe statue discussions as they occur in real-time. LIA covers flights and hotel accommodations for all attendees.
 
For 2023, Creative LIAisons will continue to support its vision of nurturing and inspiring the next generation of creatives by welcoming a global contingent of 120 attendees to Las Vegas for this on-site program.
 
In 2021, LIA added the highly sought after, virtual one-to-one coaching program, so that even more rising stars from around the globe would have access to industry leaders. This coaching program creates personal connections through direct one-to-one interaction that on a global level has never been offered by anyone else in the industry, allowing young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries. These bespoke e-coaching sessions, of at least an hour each, with three different established industry leaders cover all disciplines with emphasis on skill development, elevating ideas and boosting creative confidence to fast-track careers. Many of the coaches have continued to establish long term connections with their mentees even after the annual program has concluded. 
 
As Daymond John of Shark Tank, CEO of FUBU and The Shark Group, a big supporter and regular speaker at the program has said: "Being around like-minded people and mentors is the number one reason for success."
 
The industry has praised the Creative LIAisons ‘Global Coaching Academy’ as being an invaluable training tool for young creatives, as no other awards show provides this kind of training which is so needed to push the creative industry forward. 
 
In the words of creative legend Mark Tutssel, "Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent. Coaching is the ability to take a talent to a place they can’t take themselves. To see in people what they can’t see in themselves."
 

 

LIA Chinese Creativity is the only global Award Show that celebrates the very best of Chinese-language creativity. Established by London International Awards, LIA Chinese Creativity expands our legacy to recognize world-class advertising ideas conceived, written, produced and released into the marketplace in one of the world’s most prominent languages - Chinese.

 

With a high-caliber panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.

 

What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings. So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.

 

The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format. No English-translated ads allowed.

 

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