Educational Initiative For Young Talent
3rd October through 6th October
Encore, Las Vegas
Creative LIAisons is LIA's way of giving back to the industry that supports us. Attendees between the ages of 21 and 30 are invited from around the globe to Las Vegas, as the program runs concurrently with the LIA judging at Encore Las Vegas. All travel and accommodations are paid for by LIA.
The program provides rewarding speaker presentations, the unique privilege of sitting in on judging to observe Statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting. There are no delegate fees as the program is funded by LIA and sponsored by Innocean Worldwide.
"LIA does the seemingly impossible. Rather than just celebrating the best work of the year, LIA celebrates the work that has yet to be made. They do it by investing in the people who are eventually going to create it. For one magical week, Creative LIAisons stripped away the things that make creativity our jobs - budgets, time-sheets, clients, deadlines - and dug into the reasons we make creativity our lives. Now that's inspiration,"
- Jess Andrews, Associate CD, DigitasLBi and Samantha Bordignon, Senior Copywriter, DigitasLBi.
It’s the 10th year for LIA judging in Las Vegas, and with every passing year, it has grown in significance. I have had the privilege of judging at LIA a few times out of these ten years and have some wonderful memories of the week. Like judging great work through the day and winning at the blackjack tables at night and then making a presentation on the similarities between Blackjack, Single Malt and Advertising to the Creative LIAisons delegates the next day. To a standing applause, thankfully! Some painful ones too! Like in my first year of judging, suffering from a worst ever jet lag all through the first round of judging and putting in extra hours every evening just to catch up with the rest of the jury.
Though every little detail of LIA judging week is world class, what I find great about the week is the confluence of the present with the future. A week that brings together top notch jury members, each of them an extraordinary creative talent and leader in her or his own right and the young future stars, the Creative LIAisons delegates. Creative LIAisons, a part of the judging week, is a unique initiative where young talent from across the world gets a chance to connect with the jury members and have one on-one discussions with them. A once in a lifetime opportunity to learn from the top creative talent in Advertising, Design, Digital, Production and Technology.
Barbara and her amazing teams work really hard to make the LIA judging week a memorable experience.
Huge congratulations to them and LIA on its 10th year in Las Vegas. Here’s to many more.
There are currently about 1004 mountain gorillas left on earth. Habitat loss, poaching and disease have made these gorillas one of the most endangered species in the world. Today, thanks largely to the efforts of a group of dedicated veterinarians called Gorilla Doctors, their numbers are rising.
This is a team of 16 doctors who operate across gorilla territories – spanning the rain forests of Rwanda, Uganda and the Democratic Republic of Congo (DRC). This team is supported by the non-profit Mountain Gorilla Veterinary Project (MGVP. Inc) and the UC Davis Wildlife Health Center.
Gorilla Doctors' main goals are to keep the gorilla populations safe, healthy and thriving. They treat the gorillas for life-threatening injuries and illnesses caused by close contact between gorillas and humankind. Gorillas have 98% human DNA. The research is used not only to keep the gorillas thriving, but to help cure human diseases.
Using an integrated "One Health" approach (recognizing the close link between the health of the gorillas and the people with whom they share their forest ecosystem) that combines healthcare, research, capacity building, information sharing and strategic partnerships, Gorilla Doctors hope to improve the sustainability of mountain and Grauer's gorillas.
On October 6th as part of the Creative LIAisons program the Gorilla Doctors was judged by a team of industry leaders, including the legendary Bob Isherwood. He was joined by Mark Tutssel, Jeremy Craigen, Marcia Goddard, Oliver Fuselier, Anna Fawcett and Kirsten Gilardi and Mike Cranfield, Gorilla Doctors.
The response to this competition was astounding, with 243 individual entries. In the interest of giving every entry the time it deserved in judging LIA arranged to have the entries pre-judged by Kirsten Gilardi of Gorilla Doctors and the Health & Wellness and Medical - Craft juries. The work that made it to the final round was judged by our elite panel and the Creative LIAisons attendees to determine Gold, Silver, Bronze and, of course, the Winner of the Grand Prize Ecotour trip donated by Terra Incognito Ecotours. Nine entries were shortlisted, the Winners will be announced on November 5th.
The winning individual or team will win an Ecotour donated by Terra Incognito Ecotours for a once-in-a-lifetime trip to visit Rwanda, home to the critically endangered Mountain Gorillas. In addition, the team will be invited to participate in Creative LIAisons 2019 or Judge LIA 2019 in Las Vegas. The prize will be awarded to two people maximum. The trip to Las Vegas will only be awarded to those that are 21 years of age by October 2019.
The winning work will be used by Gorilla Doctors to promote themselves globally. The work used will become the property of Gorilla Doctors.
Judging: 29th September - 6th October at Encore, Las Vegas
Awards Ceremony in Shanghai: 28 November 2018
Venue: THE PLACE Your Place 201807
LIA is the first global awards show that honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. Entering its second year, the jury comprises the top Chinese speaking creatives from around the world. The work is judged in its original format as it was released in the marketplace.
This year, all rounds of judging will take place in Las Vegas simultaneously with the LIA Global Judging. Winners will be awarded the Red Statue, specially designed for the Chinese language market, at a ceremony held in Shanghai.
Each LIA Chinese Creativity Statue Winner and Finalist will be assigned point values that will be added to the LIA Global Ranking tallies. These points will count towards LIA Global of the Year and Regional of the Year Awards. LIA Statue Winners and Finalists are also included in the Campaign Brief Rankings.