New for 2021


Creative Use of Data  Recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creative work.


Transformative Business Impact  This competition recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.


New Category in Production & Post-Production - Remote Production This category recognizes the efforts made by Brands, Agencies, Production Companies, Consultancies, etc. to facilitate filming in a new way - remotely. Work will be evaluated for the production value and the overall execution taking into consideration the limits that social distancing, travel restrictions and other factors imposed to assure that safety precautions were met during the worldwide pandemic lock-downs. In addition to uploading the work as released, we will accept case studies for this category that tell how the challenges were overcome.




Key Dates                


Entries finalized through August 2021 will be invoiced with a 25% discount on the standard Entry Fee.

No Late Fees. Ever.

Final Entry Deadline: 31st August 2021

Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st September 2019 thru 8th August 2021.

Who Can Enter: As most work is a joint effort, LIA allows any company or individual to enter work they have collaborated on.

Virtual Judging: October 2021


LIA has created a virtual coaching and networking program to develop, educate, inspire and grow young creative talent.
Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent.
This game-changing training academy is a powerful springboard for the next generation of talent, allowing them to learn from some of the most experienced people working in our industry and related industries. The opportunity to have one-to-one coaching sessions with some of the finest creative minds is a golden opportunity for young creatives working in this business.
Coaching is the ability to take a talent to a place they can’t take themself. To see in people what they can’t see in themself. Each session is designed to develop and grow young talent, coaching them to their full potential.
We are offering a virtual coaching experience to create personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry. This program will allow young creatives, up to age 35, to tap into the minds, expertise and experiences of respected industry stars.
Their interaction is with not just one, but three top creative people from around the world. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke. They will cover all disciplines with emphasis on skill development, how to work and navigate in these virtual times and how to establish future directions.


Virtual Sessions:
April through August 2021




LIA Chinese Creativity Show

The global benchmark for Chinese creativity

LIA Chinese Creativity is the only global award show that celebrates the very best of Chinese-language creativity.
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognize world-class advertising ideas conceived, written and produced in one of the world’s most prominent languages - Chinese.
With a high-caliber panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.
What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.
The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format with no English-translated ads allowed.


Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st September 2019 thru 8th August 2021

Judging Dates and Venue: To Be Announced










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