New Categories For 2024

Creative Strategy Recognizes the thinking that leads into and inspires the creative idea. Creative Strategy takes all of the available data, turns it into an insight and from this, creates a strong strategic jumping off point for an impactful creative idea.

Direct Marketing and Advertising focused directly to the consumer – focused on receiving a direct response from the clear target audience, with a call to action and defined results.

About LIA

London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types.

100% Owned and Operated by Women
39 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.

London International Awards (LIA) stands as a champion of the creative process, creatives themselves, and of course, great creative ideas. LIA is one of five global shows included in the WARC Creative 100 Rankings.

LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people in the industry for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI&A standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients. No two jury members in each panel will be from the same company or network. It’s the world’s best work judged by the world’s best front-line practitioners with total objectivity.
Jurors See Every Entry
All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with the exception to work that they personally collaborated on or was entered from their company. The LIA judging process requires that jurors are on-site for ALL judging from the first round through statue discussions.  There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work.
Our Jury Rooms are Open
LIA is the only global award show that allows the press, global excellence teams and young creatives full access into the jury rooms for observation during judging, including the statue discussions, allowing for full transparency.

2024 Entry System Open

- Entry Deadline Extended: 31st July With No Late Fees

- No Upload Fees.
- Final Entry Deadline: 31st August 2024

Enter Now

Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from 1st July 2023 through 31st August 2024.

Download 2024 Entry Kit

Onsite Judging: 29th September thru 7th October 2024

Winners & Finalists Announced: 3rd thru 9th October

Of The Year Awards Announced:  7th November 2024


Creative LIAisons Funded By LIA

LIA created the exclusive and sought after Creative LIAisons educational program in 2012, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind the Creative LIAisons initiative. What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy.
The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related businesses. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons Mentees participate annually.
The industry has praised Creative LIAisons as being an invaluable training tool for emerging talent. As a testament to how truly valuable this experience is, a number of past attendees quickly rose through the ranks to become high level creatives, company owners, or hold managerial positions at some of the world’s best known agencies, tech companies and brands. An elite few have been invited back as LIA Jurors or as Creative LIAisons Coaches.

2024 Key Dates

Virtual Coaching Sessions: April thru November 2024
On-Site Program Las Vegas: 30th September thru
4th October 2024

2024 LIA Legend Award


“If someone puts you on a creative path, you can create magic.” Those were the words spoken to Piyush Pandey by his teacher in school.
Today, Piyush Pandey is celebrated as the big daddy of Indian advertising. He has redefined it. The Economic Times of India has rightly named him “the most influential man in Indian advertising” for 14 consecutive years. He has managed to speak to the masses of people in India in a language that they can all understand.
What is this magic that he has? 
Piyush has the extraordinary ability to take the ordinary and weave it into something that touches us all. He doesn’t live in an ivory tower of theory and data; he sees and listens to everyday things. He can talk to every person in a way that is human and move them to act. That is what makes him a simple yet powerful storyteller.