New Competition Creativity In The Metaverse The future of The Metaverse is being written, and re-written as we speak. This new category celebrates how brands and businesses create opportunities for people’s real world physical selves to interact and immerse themselves in the digital world of Web3.0.  These could be in the form of real time brand or customer experiences and interactions, new brand pathways, the creation of communities and links to commerce – generating results. For example media attention, sales, brand and business growth. Jurors will give extra consideration to scaled programs that create lasting infrastructure, promoting a deeper and ongoing Metaverse engagement between people and the brand or business versus a one-off campaign. We welcome entries from all industries including FMCG, CPG, fashion, sports, automotive, health & pharma, tech, entertainment, leisure, arts, media and finance.

 

New Competition Creativity In PR  This newly added category will celebrate work with creative thinking at its core. Work that has driven and influenced opinion. Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum.

 

Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent. Coaching is the ability to take a talent to a place they can’t take themselves. To see in people what they can’t see in themselves.

LIA has created a virtual coaching and networking program to develop, educate, inspire and grow young creative talent.

 

We are offering a virtual coaching experience to create personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry until we incorporated this into Creative LIAisons for the first time in 2021. Each session is designed to develop and grow young talent, coaching them to their full potential. This program will allow young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries.

 

Their interaction is with not just one, but three top creative people from around the world. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke. They will cover all disciplines with emphasis on skill development, how to hone skills, elevate ideas and boost creative confidence to fast track creative careers. No other mentoring program even comes close to empowering young talent with key and new skills for a purpose-driven future.

 

This game-changing training academy is a powerful springboard for the current and next generation of talent, allowing them to learn from some of the most experienced people working in our industry and related industries. The opportunity to have one-to-one coaching sessions with some of the finest creative minds is a golden opportunity for young creatives working in this business. In addition to being one-to-one with some of the world’s most respected industry leaders, mentees also have the unique privilege to virtually observe LIA statue discussions in real-time this October. 

 

"You have the thing. Keep at it." Those were the words that were spoken by Thomas Edison to Henry Ford that inspired Ford to build automobiles. It had always been a dream of Henry Ford to meet Thomas Edison. During an event, Edison had a conversation with Ford about the Quadricycle, the first automobile that Ford had designed. Henry Ford had singled out that meeting with Edison as an important inspiration for his career.

 

 

Conversations, as we have seen, can move ideas and careers forward.
 

 

LIA Chinese Creativity is the only global Award Show that celebrates the very best of Chinese-language creativity.

 

Established by London International Awards, LIA Chinese Creativity expands our legacy to recognize world-class advertising ideas conceived, written, produced and released into the marketplace in one of the world’s most prominent languages - Chinese.

 

With a high-caliber panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.

 

What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.

 

So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.

 

The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format. No English-translated ads allowed.

 

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