New for 2023

New Category: Creativity In Business-to-Business Recognizes outstanding creativity in the advertising and promotions of products and services that are purchased by businesses for use in their operations. These awards honor world-class creative work in the business-to-business sector.

Creative LIAisons: 2023 will see the return of the Creative LIAisons full onsite program, welcoming attendees from across the globe to Las Vegas during LIA judging.

We will also continue the highly sought-after Creative LIAisons Virtual Coaching program, which offers over 150 young creatives worldwide the opportunity to have one-to-one coaching sessions with respected industry luminaries. 


Eligibility: Work submitted must be first released, published and/or broadcast in a commercial environment with client approval from 1st July 2022 through 31st August 2023

Entry System Opens: Mid-April 2023

Initial Entry Deadline: 15th June 2023
Onsite Judging: 7th thru 15th October 2023
Winners Announced: 8th November 2023
No late fees. No upload fees.



'Created For Creatives', a podcast by London International Awards, features some of the most highly esteemed and well-known names in the creative advertising industry. It was recorded live in Las Vegas during LIA's 2022 Judging. These raw and honest, no-holds barred, tell it as it is episodes, discuss and dissect work, highlight and explore trends gleaned from the 2022 submissions, as well as future directions and more.

Available on Apple PodcastSpotify and Youtube




Listen to the all-new Creative ICU podcast series, as we scrub up and dissect the most fatal ailments affecting healthcare advertising.

Join your host, Tim Jones as he hands fellow LIA jurors a surgical blade and asks them to uncover the issues affecting our ideas, and ultimately prescribe treatments to help make them better.  

Listen weekly wherever you get your podcasts. Proudly brought to you by, and the London International Awards.


Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent. Coaching is the ability to take a talent to a place they can’t take themselves. To see in people what they can’t see in themselves.

LIA created the exclusive and sought after, Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. It is fully funded by LIA. There are no delegate fees, flights costs or hotel accommodations charges for all attendees in Las Vegas. As a result, attendance is extremely competitive. We can only accommodate 100 delegates.
For 2023, Creative LIAisons will continue to support its vision of nurturing and inspiring the next generation of creatives by welcoming a global contingent of 100 attendees to the Creative LIAisons on-site program in Las Vegas.
This program runs simultaneously with LIA judging. There will be ample opportunities to meet, mingle and learn from industry leaders from around the world, as well as, have unfettered access to the LIA jurors. The LIAisons on-site program features seminars, panel discussions and interactive workshops. Arguably, the best part of this program is that LIA is the only show that allows attendees to sit in on statue discussions as they occur in real-time.
In 2021, LIA added a virtual coaching and networking program so that many more rising stars from around the globe would have access to industry leaders. The virtual coaching program creates personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry. This program will allow young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke.
They cover all disciplines with emphasis on skill development, how to hone skills, elevate ideas and boost creative confidence to fast-track careers. Many of the Coaches have continued to establish long term connections with their mentees even after the annual program has concluded.
Creative LIAisons is a game-changing training academy which serves as a powerful springboard for the current and next generation of talent. No other awards show provides this kind of training which is so needed to push the creative industry forward. 
As Daymond John, CEO of FUBU and The Shark Group, who is a big supporter and regular speaker at the program has said: "Being around like-minded people and mentors are the number one reason for success."

Creative LIAisons Programs

Virtual Coaching Sessions: February - September 2023
On-Site Program Las Vegas: 8th thru 11th October 2023

What People Are Saying

2022 On-site Attendees
Samantha Brotman, VMLY&R COMMERCE, New York
"Having the privilege to observe the Statue Discussions in which jurors deliberated on work, and ultimately decided which medal, if any, should be awarded gave me an unparalleled advantage. I now better understand exactly what jurors look for in award-winning work from case study execution to craft, concept, and even category fit." 
Angelo Roldan, Leo Burnett, Toronto
"It was wonderful to meet and be surrounded by such talented and passionate creatives from all over the world. My favourite part about being in Creative LIAisons was getting to witness the statue discussions. It was truly eye opening and insightful, giving me a better understanding of the type of craft and attention to detail that is needed to get from good work to great work."
2022 Virtual Mentees
RJ Espartinez, DDB MNL, Makati City 
"The Creative LIAisons program is a once-in-a-lifetime experience for me. I’ll be forever grateful for this opportunity, because I was able to meet my new industry idols. All the learnings and discoveries were truly amazing. It inspired me to be better. I know that I have more to learn, and I’m so lucky that these creative geniuses from all over the world fueled my burning passion."
Isabela Sperka, Mirum Brasil, Curitiba
"In the last few weeks I talked with Cristino Battista, from Tik Tok Italy, and Pedro Américo, from R/GA Berlin. It was the best experience of my career so far. And I feel immensely grateful for the opportunity."
Jae Woo Park, Digitas ANZ, Auckland 
"I take pride in having spent time with my mentors, Dan Lucey – Havas NY, Rupen Desai – Dole International, Vishnu Srivatsav – DDB Mudra. It’s been an honour to have picked their brains, have a few laughs and gain a perspective that would have been difficult without LIA."

LIA Chinese Creativity Show

The global benchmark for Chinese creativity

LIA Chinese Creativity is the only global Award Show that celebrates the very best of Chinese-language creativity.
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognize world-class advertising ideas conceived, written, produced and released into the marketplace in one of the world’s most prominent languages - Chinese.
With a high-caliber panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.
What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.
The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format. No English-translated ads allowed.


Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st July 2022 through 31st August 2023

Entry System Opens: 1st April 2023

Judging: 7th - 15th October 2023

Winners Announced: 15th November 2023

No Late Fees. Ever!









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