LIA is an award show that accepts entries from around the world. The Global Of The Year Awards are calculated based on a point system of the winning work chosen by the Juries across all media.
The Black Statues are awarded to the Global of the Year winners and the Blue Statues are awarded to the Regional of the Year winners.
Educational Initiative For Young Talent
3rd October through 6th October
Encore, Las Vegas
Creative LIAisons is LIA's way of giving back to the industry that supports us. Attendees between the ages of 21 and 30 are invited from around the globe to Las Vegas, as the program runs concurrently with the LIA judging at Encore Las Vegas. All travel and accommodations are paid for by LIA.
The program provides rewarding speaker presentations, the unique privilege of sitting in on judging to observe Statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting. There are no delegate fees as the program is funded by LIA and sponsored by Innocean Worldwide.
"LIA does the seemingly impossible. Rather than just celebrating the best work of the year, LIA celebrates the work that has yet to be made. They do it by investing in the people who are eventually going to create it. For one magical week, Creative LIAisons stripped away the things that make creativity our jobs - budgets, time-sheets, clients, deadlines - and dug into the reasons we make creativity our lives. Now that's inspiration,"
- Jess Andrews, Associate CD, DigitasLBi and Samantha Bordignon, Senior Copywriter, DigitasLBi.
Judging was held at Encore Las Vegas
29th September - 6th October
Winners were announced at an Awards Ceremony in Shanghai:
28 November 2018
Venue: THE PLACE Your Place 201807
LIA is the first global awards show that honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. Entering its second year, the jury comprises the top Chinese speaking creatives from around the world. The work is judged in its original format as it was released in the marketplace.
This year, all rounds of judging will take place in Las Vegas simultaneously with the LIA Global Judging. Winners will be awarded the Red Statue, specially designed for the Chinese language market, at a ceremony held in Shanghai.
Each LIA Chinese Creativity Statue Winner and Finalist will be assigned point values that will be added to the LIA Global Ranking tallies. These points will count towards LIA Global of the Year and Regional of the Year Awards. LIA Statue Winners and Finalists are also included in the Campaign Brief Rankings.