Entry System Opens: April 2018
Initial Entry Deadline: 11th June
Judging: 1st - 6th October at Encore, Las Vegas
Awards Ceremony in Shanghai: Date to be Announced
LIA is the first global awards show that honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. Entering its second year, the jury comprises the top Chinese speaking creatives from around the world. The work is judged in its original format as it was released in the marketplace.
This year, all rounds of judging will take place in Las Vegas simultaneously with the LIA Global Judging. Winners will be awarded the Red Statue, specially designed for the Chinese language market, at a ceremony held in Shanghai.
Each LIA Chinese Creativity Statue Winner and Finalist will be assigned point values that will be added to the LIA Global Ranking tallies. These points will count towards LIA Global of the Year and Regional of the Year Awards. LIA Statue Winners and Finalists are also included in the Campaign Brief Rankings.
Educational Initiative For Young Talent
3rd October through 6th October
Encore, Las Vegas
Creative LIAisons is LIA's way of giving back to the industry. By refraining from a grandiose one night Awards Show, we have reallocated the budget for this unique event for creatives between the ages of 21 and 30. The attendees come from around the globe to gather at Encore Las Vegas. The program runs concurrently with the LIA judging.
It is fully- funded by LIA, including travel and accommodations. It consists of rewarding speaker seminars, an opportunity to sit in on statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting."LIA does the seemingly impossible. Rather than just celebrating the best work of the year, LIA celebrates the work that has yet to be made. They do it by investing in the people who are eventually going to create it. For one magical week, Creative LIAisons stripped away the things that make creativity our jobs - budgets, time-sheets, clients, deadlines - and dug into the reasons we make creativity our lives. Now that's inspiration," stated Creative LIAisons alumni, Jess Andrews, Associate Creative Director and Samantha Bordignon, Senior Copywriter both of DigitasLBi.
LIA is an award show that accepts entries from around the world. The Global Of The Year Awards are calculated based on a point system of the winning work chosen by the Juries across all media.
In 2017 LIA added Regional Of The Year Awards for the following regions; Australia and New Zealand; Asia; Europe; North America; South America and the Middle East and Africa. Like the Global Of The Year awards, they are awarded based on a point system. Pum Lefebure of Design Army created a blue color specifically for this Statue.