Entry System Opens: April 2018
Initial Entry Deadline: 11th June
Judging: 1st - 6th October at Encore, Las Vegas
Awards Ceremony in Shanghai: Date to be Announced
LIA is the first global awards show that honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. Entering its second year, the jury comprises the top Chinese speaking creatives from around the world. The work is judged in its original format as it was released in the marketplace.
This year, all rounds of judging will take place in Las Vegas simultaneously with the LIA Global Judging. Winners will be awarded the Red Statue, specially designed for the Chinese language market, at a ceremony held in Shanghai.
Each LIA Chinese Creativity Statue Winner and Finalist will be assigned point values that will be added to the LIA Global Ranking tallies. These points will count towards LIA Global of the Year and Regional of the Year Awards. LIA Statue Winners and Finalists are also included in the Campaign Brief Rankings.
There are currently about 880 mountain gorillas left on earth. Habitat loss, poaching and disease have made these gorillas one of the most endangered species in the world. Today, thanks largely to the efforts of a group of dedicated veterinarians called Gorilla Doctors, their numbers are rising.
This is a team of 16 doctors who operate across gorilla territories – spanning the rain forests of Rwanda, Uganda and the Democratic Republic of Congo (DRC). This team is supported by the non-profit Mountain Gorilla Veterinary Project (MGVP. Inc) and the UC Davis Wildlife Health Center.
Gorilla Doctors' main goals are to keep the gorilla populations safe, healthy and thriving. They treat the gorillas for life-threatening injuries and illnesses caused by close contact between gorillas and humankind. Gorillas have 98% human DNA. The research is used not only to keep the gorillas thriving, but to help cure human diseases.
Using an integrated "One Health" approach (recognizing the close link between the health of the gorillas and the people with whom they share their forest ecosystem) that combines healthcare, research, capacity building, information sharing and strategic partnerships, Gorilla Doctors hope to improve the sustainability of mountain and Grauer's gorillas.
To create brand awareness and raise the profile of Gorilla Doctors in order to increase their donor base.
WHO IS ELIGIBLE?
Creative work must be conceptualized and executed by a young creative individual or team.
There is no fee to enter. All entries must be input through the LIA Entry System.
WIN AN ECOTOUR
The winning individual or team will win an ecotour donated by Terra Incognito Ecotours to Rwanda to see the mountain gorillas. In addition, the winning team will also win a trip to Las Vegas to be part of the LIA Creative LIAisons program in 2019. A creative team consists of two people maximum.The trip to Las Vegas will only be awarded to those that are 21 years of age by October 2019.
FINAL ENTRY DEADLINE
Entries into the Gorilla Doctors’ Competition will not be accepted after the 31st July 2018.
The final judging will take place in Las Vegas on 6th October 2018.
The judging panel will be comprised of industry elites from Advertising, Production, and Digital companies. The client, Gorilla Doctors will also take part in the judging. Participation and input will also include the Creative LIAisons attendees.
The winning work will be used by Gorilla Doctors to promote themselves globally. The work used will become the property of Gorilla Doctors.
Educational Initiative For Young Talent
3rd October through 6th October
Encore, Las Vegas
Creative LIAisons is LIA's way of giving back to the industry that supports us. Attendees between the ages of 21 and 30 are invited from around the globe to Las Vegas, as the program runs concurrently with the LIA judging at Encore Las Vegas. All travel and accommodations are paid for by LIA.
The program provides rewarding speaker presentations, the unique privilege of sitting in on judging to observe Statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting. There are no delegate fees as the program is funded by LIA and sponsored by Innocean Worldwide.
"LIA does the seemingly impossible. Rather than just celebrating the best work of the year, LIA celebrates the work that has yet to be made. They do it by investing in the people who are eventually going to create it. For one magical week, Creative LIAisons stripped away the things that make creativity our jobs - budgets, time-sheets, clients, deadlines - and dug into the reasons we make creativity our lives. Now that's inspiration,"
- Jess Andrews, Associate CD, DigitasLBi and Samantha Bordignon, Senior Copywriter, DigitasLBi.