2019 Award Categories

Entries in this category include executions other than billboards and posters that appear in public places. This may include, but is not limited to, stickers, receipts, street furniture, shopping carts, trolleys and/or rubbish bins.

Single Categories

Apparel  Includes Footwear, Handbags, Accessories, etc.
Automotive  Includes Automotive Products
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image  Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals 
Direct Marketing – Business-to-Business  Must be sent in an addressed envelope or small parcel. Required to be sent via the postal service. Promotional Pieces must be entered into the Design competition under Direct Mail – Business-to-Business.
Direct Marketing – Consumer  Must be sent in an addressed envelope or small parcel. Required to be sent via the postal service. Promotional Pieces must be entered into the Design competition under Direct Mail – Consumer.
Ecommerce
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances  Includes Home and Garden Furniture, Appliances, etc.
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
NGO  A non-governmental organization is any non-profit, voluntary citizens' group which is organized on a local, national or international level.
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Pet Products 
Public Service/Social Awareness  Includes Charities, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Utilities  Includes Gas Companies, Mobile Phone Companies, Electric Companies, Phone Directories, etc.

Entries in this medium should be large format - placement must be outdoors

Single Categories (one piece of work only)

Apparel  Includes Footwear, Handbags, Accessories, etc.
Art Direction
Automotive  Includes Automotive Products
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image  Includes Self-Promotion, Non-product based Company image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals
Ecommerce
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances  Includes Home and Garden Furniture, Appliances, etc.
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Innovative Use of Billboard  Must be entered as a Video Case Study
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
NGO  A non-governmental organization is any non-profit, voluntary citizens' group which is organized on a local, national or international level.
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Pet Products
Public Service/Social Awareness  Includes Charities, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities  Includes Gas Companies, Mobile Phone Companies, Electric Companies, Phone Directories, etc.

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/Social Awareness Campaign
Use of Copywriting Campaign
Use of Illustration Campaign 
Use of Photography Campaign

We are defining Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or a single) that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an entertaining and engaging experience to consumers. This may include, but is not limited to, Netflix, Hulu, Amazon, etc.

Single Categories

Augmented Reality  Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience
Branded IP
Documentary Feature Film
Documentary Short Film
Documentary TV Program 
Entertainment Audio  Music, Radio, Audio or Sound
Experiential/Live Events
Games
Music Videos
Online Episode/Special
Podcast  Long-form audio content created specifically for a brand/product for advertising, promotional, or public relations purposes. Can be a single episode or a multi-episode series.
Reality/Unscripted/Alternative TV Show 
Scripted Feature Film
Scripted Short Film
Scripted TV Movie 
Scripted TV Show 
Social Awareness  Includes Public Service and Charity Events
Sponsored Commercial  An ad during a program/series that showcases a brand and features the cast or story line
Taped or Live TV Event 
Virtual Reality  Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience

Series/Campaign Categories

Multi-Channel Storytelling  Telling a story and adding depth to a story by leveraging multiple forms of media, such as film, experiential, digital, social games, and print. This category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Series
Reality/Unscripted/Alternative TV Series 
Scripted TV Series 
 

Single Categories (one piece of work only)

Annual Reports
Art Direction
Brand Identity Includes Local, Regional and Global
Branded Content  The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods. 
Brochures/Catalogues - Business-to-Business 
Brochures/Catalogues - Consumer 
Calendars 
Client Promotion  Promotes the Client only
Corporate Identity  Includes Business Cards, Invitations, Stationery, etc.
Data Visualization
Digital Installations 
Direct Marketing – Business-to-Business  Promotional Pieces.
Direct Marketing – Consumer  Promotional Pieces.
Editorial Design  Includes Magazine Covers and Book Covers
Experiential Design  Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Innovative Use of Design  Must be entered as a Video Case Study.
Installations/Displays  Can be Permanent or Temporary design that is executed in public places while communicating a brand and/or enhances a space, environment or building such as exhibitions, pop-up stores, shop windows, etc.
Logos 
Motion Graphics - Animation
Motion Graphics - Typography
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Non-Profit 
Point-of-Sale  Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design  Products that are already in the marketplace.
Product Development  Products that are still in the prototype stage and/or have not reached the marketplace.
Retail Space  Design for retail spaces including pop-up stores, shop windows, etc.
Self-Promotion  Promotes the Entrant only
Signage
Spatial Design  Includes Public spaces, bus stops, airports, parks and office space
Sustainable Design  Design that takes special consideration for the environmental impact of the product
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography

Campaign Categories (minimum 2 - maximum 6 Components)

Art Direction Campaign
Brochures/Catalogues – Business-to-Business Campaign 
Brochures/Catalogues – Consumer Campaign 
Direct Marketing – Business-to-Business Campaign  Promotional Pieces
Direct Marketing – Consumer Campaign  Promotional Pieces
Motion Graphics - Animation Campaign
Motion Graphics - Typography Campaign
Poster Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign

Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites

Single Categories

Animation/Motion Graphics  Includes Animation, Holograms, Motion Graphics, etc.
Apparel  Includes Footwear, Handbags, Accessories, etc.
Apps
Art Direction
Augmented Reality
Automotive  Includes Automotive Products
Banking/Financial/Insurance
Banners
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks 
Copywriting
Corporate Image  Includes Non-product based Company Image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals
Ecommerce  "Click to Purchase", must be able to purchase online
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Gaming
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances  Includes Home and Garden Furniture, Appliances, etc. 
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Illustration
Image Design  May include artwork, image manipulation, photography etc.
Innovative Use of Digital
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
Microsites
Mobile Advertising
Music/Sound Design  May include music, brand partnerships, sonic branding, etc.
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Pet Products
Programmatic
Public Service/Social Awareness  Includes Charities, NGO, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Self-Promotion  Promotes the Entrant Only
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions.
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Typography
UI - User Interface & Navigation  The user's interactive journey
Use of Data
Use of Social Media
Utilities  Includes Gas Companies, Mobile Phone Companies, Electric Companies, Phone Directories, etc.
UX - User Experience  Designs focused on the behavioral or emotional response
Viral
Virtual Reality
Visual Design
Weird Wonderful Work

Excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. This includes inspirational ideas and approaches to non-pharmaceutical OTC products, these being over-the-counter medicines, products/devices and applications. Communications promoting health services, (including health insurance and institutions) and corporate communications together with health education and services, innovation, social responsibility/awareness, homeopathic and natural remedies, fitness and animal health can also be entered. Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.

London International Awards reserves the right to move entries that are not deemed relevant for the Health & Wellness Jury. Entries will be treated in confidence and award winners will only be posted on our website with permission.

Health & Wellness encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.

Single Categories (one piece of work only)

Animal Health
Corporate Communication
Devices and Diagnostics  Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs, Vaporizers, etc.
Education and Services
Environmental Health
Fitness  Includes Personal Trainers, Gyms, Exercise Centers
Health Institutions/Insurance  Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities, Memory Centers, etc.
Homeopathic and Natural Remedies  Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics, Effervescent Vitamin Drinks. etc.
Innovation  Innovative Use of Technology or an Innovative Idea. Cannot be a traditional form of advertising.
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
OTC – Over-the-Counter  Includes Non-Prescription Drugs and Applications
Podcast Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Can be a single episode or a multi-episode series.
Social Responsibility/Awareness  Includes Fundraising
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Use of Social Media

Campaign Categories (minimum 2 - maximum 6 executions)

Campaign
Multi-platform Campaign  A multi-channel idea. Individual entries in this category must have at least two different channels/platforms of communication.

Excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. This includes inspirational ideas and approaches to non-pharmaceutical OTC products, these being over-the-counter medicines, products/devices and applications. Communications promoting health services, (including health insurance and institutions) and corporate communications together with health education and services, innovation, social responsibility/awareness, homeopathic and natural remedies, fitness and animal health can also be entered. Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.

Craft entries will be given special consideration from expert craft jurors.

There is no limit to how many times the same piece of work can be entered into this jury if the categories are relevant.

Entries will be treated in confidence and award winners will only be posted on our website with permission.

Health & Wellness - Craft encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.

Single Categories (one piece of work only)

Animation
Art Direction
Cinematography
Copywriting
Direction 
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects

Campaign Categories (Minimum 2 - Maximum 6 executions)

Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign 
Typography Campaign
Visual Effects Campaign

Integration is not about ideas across different media.
Integration is about an idea that has integrated into society and impacted culture in the most fresh and innovative way. It can either be one channel or multi-channel.

Single Categories

Business- to-Business 
Business- to-Consumer 
Public Service/Social Awareness 

Single Categories (one piece of work only)

Audio Branding  The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound  Music and/or sound design created to enhance an experiential environment for a brand, including live events, permanent experiences, museums, and themed attractions. It should be entered as a case study and must include the actual piece of work (case study should not exceed 3 minutes). If a case study is not available, a detailed written description to explain the application of music and/or sound design within the environment must be supplied.
Music Adaptation - Instrumental  The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide name of original artist and original song title.
Music Adaptation - Song  The re-imagining/re-arrangement of a prior existing composition with lyrics so that the song will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide name of original artist and original song title. 
Music Original - Score  Music with very little or no lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Music Original - Song  Music with lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Sound Design  The use of non-literal and conceptual sounds that heighten the visuals taking the film to another level. These sounds can be generated in any number of ways including conventional recordings, synthesis and electronic manipulation of sounds. It is not music in any traditional sense. This includes the use and manipulation of shoot sound, foley and sound effects to re-create the real world, helping aid the storytelling of the film.
Use of Licensed Music  The syncing of an existing piece of music to a film, without the re-recording that occurs with “Music Adaptations”. Must provide name of Artist and Song Title.

Single Categories (one piece of work only)

Animation
Best Music Video
Choreography
Cinematography
Direction
Editing

Production Design
Visual Effects

Single Categories

Apparel  Includes Footwear, Handbags, Accessories, etc.
Automotive  Includes Automotive Products
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image  Includes Self-Promotion, Non-product based Company image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
Direct Marketing
Ecommerce  Includes Google, eBay, Expedia, Amazon, etc.
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Experiential
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Guerrilla Marketing
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances  Includes Home and Garden Furniture, Appliances, etc.
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Interactive Installations
Live Events - Beyond Advertising  Best Use of Event
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
NGO A non-governmental organization is any non-profit, voluntary citizens' group which is organized on a local, national or international level.
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Pet Products
Public Service/Social Awareness  Includes Charities, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Use of Social Media
Utilities  Includes Gas Companies, Mobile Phone Companies, Electric Companies, Phone Directories, etc.

Single Categories (one piece of work only)

Apparel  Includes Footwear, Sportswear, Handbags, Accessories, etc.
Art Direction
Automotive Products
Beers
Beverages - Non-Alcoholic  Includes Coffee, Tea, Carbonated Drinks, Juice, Water, etc.
Computer Software/Electronics  Includes Gaming Systems, CD Players, etc.
Confections/Snacks
Cosmetics  Includes Beauty Aids, Nail Care Products, Perfumes, etc.
Dairy Products  Includes Milk, Yogurt, Ice Cream, etc.
Entertainment  Includes DVDs, CDs, Record Sleeves, etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, etc.
Gift Items
Graphic Design
Home Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Liquors  Includes Spirits and Liqueurs
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Pet Products
Pharmaceuticals  Includes Condoms, Prescription Drugs, etc.
Promotional Packaging  Includes Shopping Bags, Gift Boxes, Promotional Items, etc.
Recreation Equipment/Games  Includes Cameras, Sports Equipment, Board Games, etc.
Retailer Packaging  Any product promoting a retail label/brand
Special Editions
Structural Packaging  Primary and/or Secondary structural packaging design for mass-produced consumer products. Judging will be based on overall creative solutions considering materials, structure and packaging concept. The package design should not only protect the product, but also enhance the consumer's purchase and product usability experience. The package should become an integral part of the overall product/brand experience.
Sustainable Packaging  Packaging that takes special consideration for the environmental impact of the product
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tobacco Products
Toiletries  Includes Shampoo, Toothpaste, Deodorant, Sun Block/Tanning Products, etc.
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Wines  Includes Champagne

Product Line Categories (minimum 2 Components)

Art Direction Product Line
Graphic Design Product Line
Product Line
Use of Copywriting Product Line
Use of Illustration Product Line
Use of Photography Product Line
Use of Typography Product Line

Outstanding creativity in the highly regulated pharmaceutical industry will be recognized by this jury. Entries must be comprised of communications from pharmaceutical/health clients and services directed to healthcare professionals, patients and targeted consumers. This includes communications across vaccines and prescription products and services (both branded and unbranded), devices and diagnostics, health education and services, innovation, social responsibility/awareness and veterinary. Business-to-Business communications to healthcare professionals for non pharmaceutical products, as well as, corporate communications and communications promoting the professional services of physicians and healthcare providers can also be entered.

Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.

London International Awards reserves the right to move entries that are not deemed relevant for the Pharmaceuticals Jury. Entries will be treated in confidence and award winners will only be posted on our website with permission.

Pharmaceuticals encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.

Charity and/or Pro-bono entries are eligible to win a Grand LIA

Regulated Branded Pharma Categories  work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market)  (one piece of work only)

Business-to-Business
Corporate Communication
Devices and Diagnostics  Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Use of Social Media
Veterinary

Regulated Unbranded Pharma Categories work that is produced by a Pharmaceutical company but does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients. This work is also regulated and has to be approved by a medical and/or legal advisory team / MLR.  (one piece of work only)

Business-to-Business
Corporate Communication
Devices and Diagnostics  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Use of Social Media
Veterinary

Charity and/or Pro-bono Categories  unregulated work created for not-for-profits and aimed at healthcare professionals. These entries usually deal with public awareness campaigns like organ donation, cancer trusts or institutions like hospitals or pharmacies.

Fundraising
Social Responsibility/Awareness  

Campaign Categories (minimum 2 - maximum 6 executions)

Campaign
Multi-platform Campaign  A multi-channel idea. Individual entries in this category must have at least two different channels/platforms of communication.

Outstanding creativity in the highly regulated pharmaceutical industry will be recognized by this jury. Entries should comprise of communications from pharmaceutical/health clients and services directed to healthcare professionals, patients and targeted consumers. This includes communications across vaccines and prescription products and services (both branded and unbranded), devices and diagnostics, health education and services, innovation, social responsibility/awareness and veterinary. Business to business communications to healthcare professionals for non-pharmaceutical products, as well as, corporate communications and communications promoting the professional services of physicians and healthcare providers can also be entered.

Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.

Craft entries will be given special consideration from jurors that are experts in craft.

There is no limit to how many times the same piece of work can be entered into this jury if the categories are relevant.

Entries will be treated in confidence and award winners will only be posted on our website with permission.

Pharmaceuticals - Craft encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.

Single Categories (one piece of work only)

Animation
Art Direction
Cinematography
Copywriting
Direction 
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects

Campaign Categories (Minimum 2 - Maximum 6 executions)

Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign 
Typography Campaign
Visual Effects Campaign

Entries in this medium can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters

Single Categories (one piece of work only)

Apparel  Includes Footwear, Handbags, Accessories, etc.
Art Direction 
Automotive  Includes Automotive Products
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image  Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals 
Ecommerce  Includes Google, eBay, Expedia, Amazon, etc.
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Health Care Services  Includes Hospitals, Clinics, Nursing Homes etc.
Home Furnishings/Appliances  Includes Home and Garden Furniture, Appliances, etc. 
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Innovative Use of Poster  Must be entered as a Video Case Study
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
NGO  A non-governmental organization is any non-profit, voluntary citizens' group which is organized on a local, national or international level.
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Pet Products 
Public Service/Social Awareness  Includes Charities, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Use of Copywriting 
Use of Illustration 
Use of Photography 
Use of Typography
Utilities  Includes Gas Companies, Mobile Phone Companies, Electric Companies, Phone Directories, etc.

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign 
Business-to-Business Campaign 
Consumer Campaign 
Public Service/Social Awareness Campaign 
Use of Copywriting Campaign 
Use of Illustration Campaign 
Use of Photography Campaign 
Use of Typography Campaign

Single Categories (one piece of work only)

Apparel  Includes Footwear, Handbags, Accessories, etc.
Art Direction
Automotive  Includes Automotive Products
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image  Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals 
Direct Marketing – Business-to-Business  Must be sent in an addressed envelope or small parcel. Required to be sent via the postal service.
Direct Marketing – Consumer  Must be sent in an addressed envelope or small parcel. Required to be sent via the postal service.
Ecommerce  Includes Google, eBay, Expedia, Amazon, etc.
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances  Includes Home and Garden Furniture, Appliances, etc.
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
NGO  A non-governmental organization is any non-profit, voluntary citizens' group which is organized on a local, national or international level.
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Pet Products 
Public Service/Social Awareness  Includes Charities, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions.
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities  Includes Gas Companies, Mobile Phone Companies, Electric Companies, Phone Directories, etc.

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign
Business-to-Business Campaign 
Consumer Campaign 
Public Service/Social Awareness Campaign
Use of Copywriting Campaign 
Use of Illustration Campaign 
Use of Photography Campaign
Use of Typography Campaign

Single Categories (one piece of work only)

2D and Stop Motion Animation
CGI Animation
Cinematography 
Direction 
Editing
New Director  A New Director is one that has directed no more than 6 different shoots
Performance/Casting includes Animal casting
Production Design
Virtual Reality  Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects

Campaign Categories (minimum 2 - maximum 6 executions)

Cel Animation Campaign  Must be for the same Product and Client. Traditional animation or hand-drawn animation.
CGI Animation Campaign Must be for the same Product and Client.
Direction Campaign  Must be for the same Product and Client by the same Production Company.
New Director Body of Work Campaign  A New Director is one that has directed no more than 6 different shoots.

Single Categories (one piece of work only)

Adapted Music
Apparel  Includes Footwear, Handbags, Accessories, etc.
Automotive  Includes Automotive Products
Banking/Financial/Insurance 
Beverages  Includes Soft Drinks, Beer, Wine, Juice, etc.
Conceived & Produced by Station
Confections/Snacks
Corporate Image  Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals 
Direction  Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Ecommerce  Includes Google, eBay, Expedia, Amazon, etc.
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances  Includes House and Garden Furniture, Appliances, etc.
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Humor
Idents
Innovative Use of Radio & Audio  Must be entered as a Video Case Study
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Original Music
Performance/Casting
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Public Service/Social Awareness  Includes Charities, NGO, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Script Writing  Must include the actual script
Sound Design
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Use of Music
Utilities  Includes Gas Companies, Mobile Phone Companies, Electric Companies, Phone Directories, etc.

Campaign Categories (minimum 2 - maximum 6 executions)

Campaign 
Public Service/Social Awareness Campaign

Ideas created by agencies or individuals that are communicated through the medium of social media and leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. Entries demonstrate levels of engagement activity and creative use of social media. For judging purposes, engagement activity must be supplied with the entry.

Product / Service Categories

Automotive
Banking/Financial
Beauty  Includes cosmetics, toiletries, tutorials, etc.
DIY  Includes home improvements, crafts, etc.
Fashion & Accessories
Gaming & Technology 
Healthcare
Leisure  Includes live events, museums, art galleries, sports, etc.
Lifestyle
Media
PSA  Includes Charities, Political Organizations, Educational Institutions, Issue Advocacy, NGOs, etc.
Travel  Includes travel, tourism, transport, etc.
 

Creative Technique Categories

Cinematography
Copywriting
Creative Direction
Direction 
Editing
Graphic Design
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Original Music - Lyrics
Original Music - Score 
Production Design
Sound Design 
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Visual Effects

Use of Social Media Categories

Innovative Use of Social
Live Stream
Social Media Page  The overall media presence of a brand or individual
Social Media Post  A singular social media post for a brand or individual
Unboxing 
Use of Facebook
Use of Instagram
Use of Snapchat
Use of Twitter
Use of YouTube
Vlog

The NEW is for new kinds of advertising ideas that highlight new roles for brands and agencies. Whether based on emerging media technologies [AR/VR/tech/data], acting in the world [actions/brand experiences], or new types of ideas and supply chains [influencer, native]. The NEW is a petri dish for growing new advertising disciplines until they are fully mature. 

Single Categories

Augmented Reality  Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. This could be in any medium, such as a mobile device, computer device or live experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Brand Action  Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creative Technology  Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of technology, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions.
Experiential  Live experiences that allow people to interact and engage with a product, service or brand.
Influencer Advertising  Ideas created by individuals, or groups of individuals, who have large online followings, paid for or supported by brands.
Media Creativity  Ideas/content developed by media agencies and properties rather than traditional creative.
Media Innovation  Using traditional media deployments in non-traditional ways or creating new media opportunities that benefit brands and consumers.
Native Advertising  Material in a [usually online] publication which resembles the publication’s editorial and is created internally but is paid for by an advertiser and intended to promote the advertiser’s brand.
Product Innovation
Self-Promotion  Ideas deployed to promote the person or agency under their own aegis. This category can be entered by Companies, Individuals, Students and Recent Graduates (25 years old & under).
Technology Development  Use of a new technology that enhances the way a consumer would interact with either a product or a service.
Virtual Reality  Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.

Single Categories (one piece of work only)

Apparel  Includes Footwear, Handbags, Accessories, etc.
Automotive  Includes Automotive Products
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Branded Content
Confections/Snacks
Copywriting
Corporate Image  Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
Cosmetics/Toiletries/Pharmaceuticals 
Ecommerce  Includes Google, eBay, Expedia, Amazon, etc.
Educational Institutions
Electronic Equipment  Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
Entertainment  Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances  Includes Home and Garden Furniture, Appliances, etc. 
Household Products  Includes Detergents, Paint, Batteries, Light Bulbs, etc.
Humor
Idents
Innovative Use of TV/Cinema/Online Film  Must be entered as a Video Case Study
Media Promotion  Includes Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Personal Items/Gift Items  Includes Tobacco, Sunglasses, Watches, Jewelry, etc.
Pet Products
Public Service/Social Awareness  Includes Charities, NGO, Political Organizations, Issue Advocacy, etc.
Recreational  Includes CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
Retail  Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
Social Media
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Title Sequences
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel  Includes Airlines, Hotels, Cruise Lines, etc.
Utilities  Includes Gas Companies, Electric Companies, Mobile Phone Companies, Phone Directories, Telephone Companies, etc.

Campaign Categories (minimum 2 - maximum 6 executions)

Campaign
Ident Campaign
Public Service/Social Awareness Campaign