2020 Award Categories

Brand using relevant spaces, objects and environments in an unconventional manner — contextually relevant to that time and place.

Single Categories

Apparel 
Automotive 
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing – Business-to-Business 
Direct Marketing – Consumer 
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Outlets
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances 
Household Products 
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items 
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation 
Retail  Can be Online or Brick & Mortar
Travel 
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Entries in this medium should be large format - placement must be outdoors

Single Categories (one piece of work only)

Apparel 
Art Direction
Automotive 
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment  Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Outlets
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Billboard  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items 
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail  Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign  Gold Winners are eligible for the Public Service Grand LIA only
Use of Copywriting Campaign
Use of Illustration Campaign 
Use of Photography Campaign

An entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or a single) that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an entertaining and engaging experience to consumers. This may include, but is not limited to: Netflix, Hulu, Amazon, etc.

Single Categories

Augmented Reality  Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience
Best Use of Real Time Advertising
Branded IP
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Documentary Feature Film
Documentary Short Film
Documentary TV Program 
Entertainment Audio  Music, Radio, Audio or Sound
Experiential/Live Events
Games
Music Videos
Online Episode/Special
Podcast  Long-form audio content created specifically for a brand/product for advertising, promotional or public relations purposes. Can be a single episode or a multi-episode series.
Reality/Unscripted/Alternative TV Show 
Scripted Feature Film
Scripted Short Film
Scripted TV Movie 
Scripted TV Show 
Social Awareness  Includes Public Service and Charity Events
Sponsored Commercial  An ad during a program/series that showcases a brand and features the cast or story line
Taped or Live TV Event 
Virtual Reality  Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Series/Campaign Categories

Multi-Channel Storytelling  Telling a story and adding depth to a story by leveraging multiple forms of media, such as film, experiential, digital, social games, and print. This category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Series
Reality/Unscripted/Alternative TV Series 
Scripted TV Series 
 

Single Categories (one piece of work only)

Annual Reports
Art Direction
Best Use of Real Time Advertising
Brand Identity  Includes Local, Regional and Global
Branded Content  The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues - Business-to-Business 
Brochures/Catalogues - Consumer 
Calendars 
Client Promotion  Promotes the Client only
Corporate Identity  Includes Business Cards, Invitations, Stationery, etc.
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Data Visualization
Digital Installations 
Direct Marketing – Business-to-Business 
Direct Marketing – Consumer 
Editorial Design 
Experiential Design  Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Innovative Use of Design  Must be entered as a Video Case Study
Installations/Displays  Can be Permanent or Temporary design that is executed in public places while communicating a brand and/or enhances a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Logos 
Motion Graphics - Animation
Motion Graphics - Typography
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Non-Profit 
Point-of-Sale  Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design  Products that are already in the marketplace.
Product Development  Products that are still in the prototype stage and/or have not reached the marketplace
Retail Space  Design for retail spaces including Pop-up Stores, Shop Windows, etc.
Self-Promotion  Promotes the Entrant only
Signage
Spatial Design  Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design  Design that takes special consideration for the environmental impact of the product
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 Components)

Art Direction Campaign
Brochures/Catalogues – Business-to-Business Campaign 
Brochures/Catalogues – Consumer Campaign 
Direct Marketing – Business-to-Business Campaign  Promotional Pieces
Direct Marketing – Consumer Campaign  Promotional Pieces
Motion Graphics - Animation Campaign
Motion Graphics - Typography Campaign
Poster Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign

Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites

Single Categories

Animation/Motion Graphics  Includes Animation, Holograms, Motion Graphics, etc.
Apparel
Apps
Art Direction
Augmented Reality
Automotive
Banking/Financial/Insurance
Banners
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks 
Copywriting
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Chains/Restaurants
Gaming
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products 
Illustration
Image Design  May include Artwork, Image Manipulation, Photography etc.
Innovative Use of Digital
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Microsites
Mobile Advertising
Music/Sound Design  May include Music, Brand Partnerships, Sonic Branding, etc.
Personal Items/Gift Items 
Pet Products
Pharmaceuticals
Programmatic
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail  Can be Online or Brick & Mortar
Self-Promotion  Promotes the Entrant Only
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions.
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel 
Typography
UI - User Interface & Navigation  The user's interactive journey
Use of Social Media
Utilities 
UX - User Experience  Designs focused on the behavioral or emotional response
Viral
Virtual Reality
Visual Design
Weird Wonderful Work
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Single Categories

Augmented Reality  Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. This could be in any medium, such as a mobile device, computer device or live experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Brand Action  Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creative Technology  Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of creative technology often in artistic ways, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Experiential  Live experiences that allow people to interact and engage with a product, service or brand.
Media Creativity  Ideas/content developed by media agencies and properties rather than traditional creative.
Media Innovation  Using traditional media deployments in non-traditional ways or creating new media opportunities that benefit brands and consumers.
Product Innovation  Stand alone products that are innovative in their class.
Social Media Work that utilises Social Media Platforms in a truly innovative and unique fashion. This can involve a new way of delivering content, clever use of platform mechanics, unique use of influencers, or complete platform manipulation.
Technology Development  Use of a new technology that enhances the way a consumer would interact with either a brand, product or a service. The jury is looking for work that utilizes technology in either an informative or practical way.
Virtual Reality  Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.

Creative excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. Health and Wellness campaigns make a case for society to do more to take care of itself.

This includes inspirational ideas and approaches to non-pharmaceutical / non-regulated products/services, focused on the promotion of progressive and/or healthy living.

LIA and the LIA jury reserves the right to move entries that are not deemed relevant for the Health & Wellness categories. Entries will be treated in confidence and award winners will only be posted on our website with permission.

Media Types: Entries can be Ambient, Billboard, Branded Entertainment, Design, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.

Single Categories (one piece of work only)

Animal Health
Corporate Communication  Must be attached to a brand. May include Self-Promotion
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics  Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs, Vaporizers, etc.
Education and Services
Environmental Health
Fitness  Includes Personal Trainers, Gyms, Exercise Centers
Health Institutions/Insurance  Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities, Memory Centers, etc.
Homeopathic and Natural Remedies  Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics, Effervescent Vitamin Drinks. etc.
Innovation  Innovative Use of Technology or an Innovative Idea. Cannot be a traditional form of advertising.
OTC – Over-the-Counter  Includes Non-Prescription Drugs and Applications
Podcast Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Can be a single episode or a multi-episode series.
Social Responsibility/Awareness  Includes Fundraising
Tech and Personal Devices  Includes Wearables, Apps, Digital Products such as FitBit, Apple Watch, etc. Anything used to track and encourage a healthy lifestyle
Use of Social Media

Campaign Categories (must be at least 2 executions in the same medium or can be multi-platform/channel)

Animal Health Campaign
Corporate Communication Campaign  Must be attached to a brand. May include Self-Promotion
Creative Use of Data Campaign  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign  Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs, Vaporizers, etc.
Education and Services Campaign
Environmental Health Campaign
Fitness Campaign  Includes Personal Trainers, Gyms, Exercise Centers
Health Institutions/Insurance Campaign  Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities, Memory Centers, etc.
Homeopathic / Natural Remedies Campaign  Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics, Effervescent Vitamin Drinks. etc.
Innovation Campaign  Innovative Use of Technology or an Innovative Idea. Cannot be a traditional form of advertising.
OTC – Over-the-Counter Campaign  Includes Non-Prescription Drugs and Applications
Podcast Campaign  Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Can be a single episode or a multi-episode series.
Social Responsibility / Awareness Campaign  Includes Fundraising
Tech and Personal Devices Campaign  Includes Wearables, Apps, Digital Products such as FitBit, Apple Watch, etc. Anything used to track and encourage a healthy lifestyle
Use of Social Media Campaign

Single Categories (one piece of work only)

Animation
Art Direction
Cinematography
Copywriting
Direction 
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects

Campaign Categories (Minimum 2 - Maximum 6 executions)

Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign 
Typography Campaign
Visual Effects Campaign

Entries must be multi-channel/platform with a minimum of 2 or more executions and must be for the same Product / Service.

Single Categories

Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a Brand, includes Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education
Electronics/Tech Equipment
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail  Can be Online or Brick & Mortar
Travel 
Use of Social Media
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Single Categories (one piece of work only)

Audio Branding  The approach of using unique, proprietary sound and music to convey a brand's essence and values
Experiential Use of Music & Sound  Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums, and Themed Attractions. It should be entered as a case study and must include the actual piece of work (case study should not exceed 3 minutes). If a case study is not available, a detailed written description to explain the application of music and/or sound design within the environment must be supplied.
Music Adaptation - Instrumental  The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide name of original artist and original song title
Music Adaptation - Song  The re-imagining/re-arrangement of a prior existing composition with lyrics so that the song will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide name of Original Artist and Original Song Title.
Music Original - Score  Music with very little or no lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Music Original - Song  Music with lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Sound Design  The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sound Mixing/Editing  The edit and mix of existing sonic elements.
Use of Licensed Music  The syncing of an existing piece of music to a film, without the re-recording that occurs with “Music Adaptations”. Must provide name of Artist and Song Title.

Single Categories (one piece of work only)

Animation
Best Music Video
Choreography
Cinematography
Direction
Editing

Production Design
Visual Effects

Single Categories

Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Experiential
Foods  Does not include Retail Food Chains/Restaurants
Guerrilla Marketing
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Interactive Installations
Live Events - Beyond Advertising  Best Use of Event
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail  Can be Online or Brick & Mortar
Travel
Use of Social Media
Utilities
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Single Categories (one piece of work only)

Apparel 
Art Direction
Automotive Products
Beers
Beverages - Non-Alcoholic
Confections/Snacks
Cosmetics 
Dairy Products 
Electronics/Tech Equipment 
Entertainment 
Foods 
Gift Items
Graphic Design
Home Products 
Liquors/Spirits
Pet Products
Pharmaceuticals  Includes Condoms, OTC, Prescription Drugs, etc.
Promotional Packaging  Includes Shopping Bags, Gift Boxes, Promotional Items, etc.
Recreation 
Retailer Packaging  Any product promoting a Retail Label/Brand
Special Editions
Structural Packaging  Primary and/or Secondary structural packaging design for mass-produced consumer products. Judging will be based on overall creative solutions considering materials, structure and packaging concept. The package design should not only protect the product, but also enhance the consumer's purchase and product usability experience. The package should become an integral part of the overall product/brand experience.
Sustainable Packaging  Packaging that takes special consideration for the environmental impact of the product
Tobacco Products
Toiletries 
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Wines 

Product Line Categories (minimum 2 Components)

Art Direction Product Line
Graphic Design Product Line
Product Line
Use of Copywriting Product Line
Use of Illustration Product Line
Use of Photography Product Line
Use of Typography Product Line

Charity and/or Pro-bono entries are eligible to win a Grand LIA

Regulated Branded Pharma Categories  work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market)  (one piece of work only)

Business-to-Business
Corporate Communication 
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics  Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary

Regulated Unbranded Pharma Categories work that is produced by a Pharmaceutical company but does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients. This work is also regulated and has to be approved by a medical and/or legal advisory team / MLR.  (one piece of work only)

Business-to-Business
Corporate Communication 
Devices and Diagnostics  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary

Charity and/or Pro-bono Categories  unregulated work created for not-for-profits and aimed at healthcare professionals. These entries usually deal with public awareness campaigns like organ donation, cancer trusts or institutions like hospitals or pharmacies.

Fundraising
Social Responsibility/Awareness  

Regulated Branded Pharma Campaign Categories (must be at least 2 executions in the same medium or can be multi-platform/channel)

Business-to-Business Campaign
Corporate Communication Campaign 
Devices and Diagnostics Campaign  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Use of Social Media Campaign
Veterinary Campaign

Regulated Unbranded Pharma Campaign Categories (must be at least 2 executions in the same medium or can be multi-platform/channel)

Business-to-Business Campaign
Corporate Communication Campaign 
Devices and Diagnostics Campaign  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Use of Social Media Campaign
Veterinary Campaign

Single Categories (one piece of work only)

Animation
Art Direction
Cinematography
Copywriting
Direction 
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects

Campaign Categories (Minimum 2 - Maximum 6 executions)

Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign 
Typography Campaign
Visual Effects Campaign

Entries in this medium can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters

Single Categories (one piece of work only)

Apparel
Art Direction 
Automotive 
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Poster  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products 
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail  Can be Online or Brick & Mortar
Travel
Use of Copywriting 
Use of Illustration 
Use of Photography 
Use of Typography
Utilities
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign 
Business-to-Business Campaign 
Consumer Campaign 
Public Service/NGO/Charities Campaign  Gold Winners are eligible for the Public Service Grand LIA only
Use of Copywriting Campaign 
Use of Illustration Campaign 
Use of Photography Campaign 
Use of Typography Campaign

Single Categories (one piece of work only)

Apparel  .
Art Direction
Automotive 
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing – Business-to-Business 
Direct Marketing – Consumer 
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances 
Household Products 
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items 
Pet Products 
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation 
Retail  Can be Online or Brick & Mortar
Travel 
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign
Business-to-Business Campaign 
Consumer Campaign 
Public Service/NGO/Charities Campaign  Gold Winners are eligible for the Public Service Grand LIA only
Use of Copywriting Campaign 
Use of Illustration Campaign 
Use of Photography Campaign
Use of Typography Campaign

Single Categories (one piece of work only)

2D and Stop Motion Animation  Includes Cel Animation and Motion Graphics
CGI Animation
Cinematography 
Direction 
Editing
New Director  A New Director is one that has directed no more than 6 different shoots
Performance/Casting  Includes Animal Casting
Production Design
Virtual Reality  Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects

Campaign Categories (minimum 2 - maximum 6 executions)

2D and Stop Motion Animation Campaign  Must be for the same Product and Client. Includes Cel Animation and Motion Graphics
CGI Animation Campaign  Must be for the same Product and Client.
Direction Campaign  Must be for the same Product and Client by the same Production Company.
New Director Body of Work Campaign  A New Director is one that has directed no more than 6 different shoots.

Single Categories (one piece of work only)

Adapted Music
Apparel 
Automotive
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic
Conceived & Produced by Station
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direction  Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Innovative Use of Radio & Audio  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Original Music
Performance/Casting
Personal Items/Gift Items
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail  Can be Online or Brick & Mortar
Script Writing  Must include the actual script
Sound Design
Travel 
Use of Music
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Campaign 
Public Service/NGO/Charities Campaign  Gold Winners are eligible for the Public Service Grand LIA only

Ideas created by agencies or individuals that are communicated through the medium of social media and leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. Entries demonstrate levels of engagement activity and creative use of social media. For judging purposes, engagement activity must be supplied with the entry.

Product / Service Categories

Automotive
Banking/Financial
Beauty  Includes cosmetics, toiletries, tutorials, etc.
Best Use of Real Time Advertising
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
DIY  Includes home improvements, crafts, etc.
Fashion & Accessories
Gaming & Technology 
Healthcare
Leisure  Includes Live Events, Museums, Art Galleries, Sports, etc.
Lifestyle
Media
PSA  Includes Charities, Political Organizations, Educational Institutions, Issue Advocacy, NGOs, etc.
Travel  Includes travel, tourism, transport, etc.
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Creative Technique Categories

Cinematography
Copywriting
Creative Direction
Direction 
Editing
Graphic Design
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Original Music - Lyrics
Original Music - Score 
Production Design
Sound Design 
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Visual Effects

Use of Social Media Categories

Innovative Use of Social
Live Stream
Social Media Page  The overall media presence of a brand or individual
Social Media Post  A singular social media post for a brand or individual
Unboxing 
Use of Facebook
Use of Instagram
Use of Snapchat
Use of Twitter
Use of YouTube
Vlog

Single Categories (one piece of work only)

Apparel 
Automotive
Banking/Financial/Insurance 
Best Use of Real Time Advertising
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Branded Content
Bumper Ads  A six-second video format ideal for driving brand reach and frequency
Confections/Snacks
Copywriting
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances 
Household Products 
Humor
Idents
Innovative Use of TV/Cinema  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  Gold Winners are eligible for the Public Service Grand LIA only
Recreation 
Retail  Can be Online or Brick & Mortar
Social Media
Tagline/Endline  The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Title Sequences
Tone of Voice  The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand.  If you called the brand as a friend - would you know who you are speaking to.
Travel
Utilities
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Bumper Ad Series  A series of six-second videos aired during one program
Campaign
Ident Campaign
Public Service/NGO/Charities Campaign  Gold Winners are eligible for the Public Service Grand LIA only