Ambient
Entries in this category include executions other than billboards and posters that appear in public places. This may include, but is not limited to, stickers, receipts, street furniture, shopping carts, trolleys and/or rubbish bins.
Single Categories
Apparel
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
Direct Marketing – Business-to-Business
Direct Marketing – Consumer
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Outlets
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Travel
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Billboard
Entries in this medium should be large format - placement must be outdoors
Single Categories (one piece of work only)
Apparel
Art Direction
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Outlets
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Billboard Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign Gold Winners are eligible for the Public Service Grand LIA only
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Branded Entertainment
An entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or a single) that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an entertaining and engaging experience to consumers. This may include, but is not limited to: Netflix, Hulu, Amazon, etc.
Single Categories
Augmented Reality Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience
Best Use of Real Time Advertising
Branded IP
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
Documentary Feature Film
Documentary Short Film
Documentary TV Program
Entertainment Audio Music, Radio, Audio or Sound
Experiential/Live Events
Games
Music Videos
Online Episode/Special
Podcast Long-form audio content created specifically for a brand/product for advertising, promotional or public relations purposes. Can be a single episode or a multi-episode series.
Reality/Unscripted/Alternative TV Show
Scripted Feature Film
Scripted Short Film
Scripted TV Movie
Scripted TV Show
Social Awareness Includes Public Service and Charity Events
Sponsored Commercial An ad during a program/series that showcases a brand and features the cast or story line
Taped or Live TV Event
Virtual Reality Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Series/Campaign Categories
Multi-Channel Storytelling Telling a story and adding depth to a story by leveraging multiple forms of media, such as film, experiential, digital, social games, and print. This category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Series
Reality/Unscripted/Alternative TV Series
Scripted TV Series
Design
Single Categories (one piece of work only)
Annual Reports
Art Direction
Best Use of Real Time Advertising
Brand Identity Includes Local, Regional and Global
Branded Content The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues - Business-to-Business
Brochures/Catalogues - Consumer
Calendars
Client Promotion Promotes the Client only
Corporate Identity Includes Business Cards, Invitations, Stationery, etc.
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
Data Visualization
Digital Installations
Direct Marketing – Business-to-Business
Direct Marketing – Consumer
Editorial Design
Experiential Design Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Innovative Use of Design Must be entered as a Video Case Study
Installations/Displays Can be Permanent or Temporary design that is executed in public places while communicating a brand and/or enhances a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Logos
Motion Graphics - Animation
Motion Graphics - Typography
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Non-Profit
Point-of-Sale Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design Products that are already in the marketplace.
Product Development Products that are still in the prototype stage and/or have not reached the marketplace
Retail Space Design for retail spaces including Pop-up Stores, Shop Windows, etc.
Self-Promotion Promotes the Entrant only
Signage
Spatial Design Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design Design that takes special consideration for the environmental impact of the product
Tagline/Endline The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand. If you called the brand as a friend - would you know who you are speaking to.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 Components)
Art Direction Campaign
Brochures/Catalogues – Business-to-Business Campaign
Brochures/Catalogues – Consumer Campaign
Direct Marketing – Business-to-Business Campaign Promotional Pieces
Direct Marketing – Consumer Campaign Promotional Pieces
Motion Graphics - Animation Campaign
Motion Graphics - Typography Campaign
Poster Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Digital
Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites
Single Categories
Animation/Motion Graphics Includes Animation, Holograms, Motion Graphics, etc.
Apparel
Apps
Art Direction
Augmented Reality
Automotive
Banking/Financial/Insurance
Banners
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Copywriting
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Chains/Restaurants
Gaming
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Illustration
Image Design May include Artwork, Image Manipulation, Photography etc.
Innovative Use of Digital
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Microsites
Mobile Advertising
Music/Sound Design May include Music, Brand Partnerships, Sonic Branding, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Programmatic
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Self-Promotion Promotes the Entrant Only
Tagline/Endline The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions.
Tone of Voice The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand. If you called the brand as a friend - would you know who you are speaking to.
Travel
Typography
UI - User Interface & Navigation The user's interactive journey
Use of Social Media
Utilities
UX - User Experience Designs focused on the behavioral or emotional response
Viral
Virtual Reality
Visual Design
Weird Wonderful Work
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Evolution
Evolution is for new kinds of advertising ideas that highlight new roles for brands and agencies. Whether based on emerging media technologies [AR/VR/tech/data], acting in the world [actions/brand experiences], or new types of ideas and supply chains [influencer, native]. Evolution is a petri dish for growing new advertising disciplines until they are fully mature.
Single Categories
Augmented Reality Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. This could be in any medium, such as a mobile device, computer device or live experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Best Use of Real Time Advertising
Brand Action Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creative Technology Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of technology, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions.
Experiential Live experiences that allow people to interact and engage with a product, service or brand.
Influencer Advertising Ideas created by individuals, or groups of individuals, who have large online followings, paid for or supported by brands.
Media Creativity Ideas/content developed by media agencies and properties rather than traditional creative.
Media Innovation Using traditional media deployments in non-traditional ways or creating new media opportunities that benefit brands and consumers.
Native Advertising Material in a [usually online] publication which resembles the publication’s editorial and is created internally but is paid for by an advertiser and intended to promote the advertiser’s brand.
Product Innovation
Self-Promotion Ideas deployed to promote the person or agency under their own aegis. This category can be entered by Companies, Individuals, Students and Recent Graduates (25 years old & under).
Technology Development Use of a new technology that enhances the way a consumer would interact with either a product or a service.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Health & Wellness
Excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. This includes inspirational ideas and approaches to non-pharmaceutical OTC products, these being over-the-counter medicines, products/devices and applications. Communications promoting health services, (including health insurance and institutions) and corporate communications together with health education and services, innovation, social responsibility/awareness, homeopathic and natural remedies, fitness and animal health can also be entered. Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.
London International Awards reserves the right to move entries that are not deemed relevant for the Health & Wellness Jury. Entries will be treated in confidence and award winners will only be posted on our website with permission.
Health & Wellness encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.
Single Categories (one piece of work only)
Animal Health
Corporate Communication
Devices and Diagnostics Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs, Vaporizers, etc.
Education and Services
Environmental Health
Fitness Includes Personal Trainers, Gyms, Exercise Centers
Health Institutions/Insurance Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities, Memory Centers, etc.
Homeopathic and Natural Remedies Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics, Effervescent Vitamin Drinks. etc.
Innovation Innovative Use of Technology or an Innovative Idea. Cannot be a traditional form of advertising.
OTC – Over-the-Counter Includes Non-Prescription Drugs and Applications
Podcast Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Can be a single episode or a multi-episode series.
Social Responsibility/Awareness Includes Fundraising
Use of Social Media
Campaign Categories (minimum 2 - maximum 6 executions)
Campaign
Multi-platform Campaign A multi-channel idea. Individual entries in this category must have at least two different channels/platforms of communication.
Health & Wellness - Craft
Excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. This includes inspirational ideas and approaches to non-pharmaceutical OTC products, these being over-the-counter medicines, products/devices and applications. Communications promoting health services, (including health insurance and institutions) and corporate communications together with health education and services, innovation, social responsibility/awareness, homeopathic and natural remedies, fitness and animal health can also be entered. Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.
Craft entries will be given special consideration from expert craft jurors.
There is no limit to how many times the same piece of work can be entered into this jury if the categories are relevant.
Entries will be treated in confidence and award winners will only be posted on our website with permission.
Health & Wellness - Craft encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.
Single Categories (one piece of work only)
Animation
Art Direction
Cinematography
Copywriting
Direction
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects
Campaign Categories (Minimum 2 - Maximum 6 executions)
Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign
Typography Campaign
Visual Effects Campaign
Integration
Entries must be multi-channel.
Single Categories
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a Brand. May include Self-Promotion.
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
Direct Marketing
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Social Media
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Music & Sound
Single Categories (one piece of work only)
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums, and Themed Attractions. It should be entered as a case study and must include the actual piece of work (case study should not exceed 3 minutes). If a case study is not available, a detailed written description to explain the application of music and/or sound design within the environment must be supplied.
Music Adaptation - Instrumental The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide name of original artist and original song title
Music Adaptation - Song The re-imagining/re-arrangement of a prior existing composition with lyrics so that the song will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide name of Original Artist and Original Song Title.
Music Original - Score Music with very little or no lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Music Original - Song Music with lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Sound Design The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sound Mixing/Editing The edit and mix of existing sonic elements.
Use of Licensed Music The syncing of an existing piece of music to a film, without the re-recording that occurs with “Music Adaptations”. Must provide name of Artist and Song Title.
Music Video
Single Categories (one piece of work only)
Animation
Best Music Video
Choreography
Cinematography
Direction
Editing
Production Design
Visual Effects
Non-Traditional
Single Categories
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
Direct Marketing
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Experiential
Foods Does not include Retail Food Chains/Restaurants
Guerrilla Marketing
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Interactive Installations
Live Events - Beyond Advertising Best Use of Event
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Social Media
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Online Film
Single Categories (one piece of work only)
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Bumper Ads A six-second video format ideal for driving brand reach and frequency
Confections/Snacks
Copywriting
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Idents
Innovative Use of Online Film Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Social Media
Tagline/Endline The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Title Sequences
Tone of Voice The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand. If you called the brand as a friend - would you know who you are speaking to.
Travel
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Bumper Ad Series A series of six-second videos aired during one program
Campaign
Ident Campaign
Public Service/NGO/Charities Campaign Gold Winners are eligible for the Public Service Grand LIA only
Package Design
Single Categories (one piece of work only)
Apparel
Art Direction
Automotive Products
Beers
Beverages - Non-Alcoholic
Confections/Snacks
Cosmetics
Dairy Products
Electronics/Tech Equipment
Entertainment
Foods
Gift Items
Graphic Design
Home Products
Liquors/Spirits
Pet Products
Pharmaceuticals Includes Condoms, OTC, Prescription Drugs, etc.
Promotional Packaging Includes Shopping Bags, Gift Boxes, Promotional Items, etc.
Recreation
Retailer Packaging Any product promoting a Retail Label/Brand
Special Editions
Structural Packaging Primary and/or Secondary structural packaging design for mass-produced consumer products. Judging will be based on overall creative solutions considering materials, structure and packaging concept. The package design should not only protect the product, but also enhance the consumer's purchase and product usability experience. The package should become an integral part of the overall product/brand experience.
Sustainable Packaging Packaging that takes special consideration for the environmental impact of the product
Tobacco Products
Toiletries
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Wines
Product Line Categories (minimum 2 Components)
Art Direction Product Line
Graphic Design Product Line
Product Line
Use of Copywriting Product Line
Use of Illustration Product Line
Use of Photography Product Line
Use of Typography Product Line
Pharmaceuticals
Outstanding creativity in the highly regulated pharmaceutical industry will be recognized by this jury. Entries must be comprised of communications from pharmaceutical/health clients and services directed to healthcare professionals, patients and targeted consumers. This includes communications across vaccines and prescription products and services (both branded and unbranded), devices and diagnostics, health education and services, innovation, social responsibility/awareness and veterinary. Business-to-Business communications to healthcare professionals for non pharmaceutical products, as well as, corporate communications and communications promoting the professional services of physicians and healthcare providers can also be entered.
Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.
London International Awards reserves the right to move entries that are not deemed relevant for the Pharmaceuticals Jury. Entries will be treated in confidence and award winners will only be posted on our website with permission.
Pharmaceuticals encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.
Charity and/or Pro-bono entries are eligible to win a Grand LIA
Regulated Branded Pharma Categories work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market) (one piece of work only)
Business-to-Business
Corporate Communication
Devices and Diagnostics Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary
Regulated Unbranded Pharma Categories work that is produced by a Pharmaceutical company but does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients. This work is also regulated and has to be approved by a medical and/or legal advisory team / MLR. (one piece of work only)
Business-to-Business
Corporate Communication
Devices and Diagnostics Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary
Charity and/or Pro-bono Categories unregulated work created for not-for-profits and aimed at healthcare professionals. These entries usually deal with public awareness campaigns like organ donation, cancer trusts or institutions like hospitals or pharmacies.
Fundraising
Social Responsibility/Awareness
Campaign Categories (minimum 2 - maximum 6 executions)
Campaign
Multi-platform Campaign A multi-channel idea. Individual entries in this category must have at least two different channels/platforms of communication.
Pharmaceuticals - Craft
Outstanding creativity in the highly regulated pharmaceutical industry will be recognized by this jury. Entries should comprise of communications from pharmaceutical/health clients and services directed to healthcare professionals, patients and targeted consumers. This includes communications across vaccines and prescription products and services (both branded and unbranded), devices and diagnostics, health education and services, innovation, social responsibility/awareness and veterinary. Business to business communications to healthcare professionals for non-pharmaceutical products, as well as, corporate communications and communications promoting the professional services of physicians and healthcare providers can also be entered.
Restrictions and regulations surrounding the pharmaceutical industry will be taken into account when judging.
Craft entries will be given special consideration from jurors that are experts in craft.
There is no limit to how many times the same piece of work can be entered into this jury if the categories are relevant.
Entries will be treated in confidence and award winners will only be posted on our website with permission.
Pharmaceuticals - Craft encompasses all media types - Ambient, Billboard, Branded Entertainment, Design, Digital, Innovation, Non-Traditional, Package Design, Poster, Print, Radio & Audio, TV/Cinema/Online Film and Verbal Identity.
Single Categories (one piece of work only)
Animation
Art Direction
Cinematography
Copywriting
Direction
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects
Campaign Categories (Minimum 2 - Maximum 6 executions)
Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign
Typography Campaign
Visual Effects Campaign
Podcast
A digital audio program made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion. Entry can be a series or single execution.
Categories
Branded Podcast
Self-Promotion
Poster
Entries in this medium can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters
Single Categories (one piece of work only)
Apparel
Art Direction
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Poster Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign Gold Winners are eligible for the Public Service Grand LIA only
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Single Categories (one piece of work only)
Apparel .
Art Direction
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
Direct Marketing – Business-to-Business
Direct Marketing – Consumer
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign Gold Winners are eligible for the Public Service Grand LIA only
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Production & Post-Production
Single Categories (one piece of work only)
2D and Stop Motion Animation Includes Cel Animation and Motion Graphics
CGI Animation
Cinematography
Direction
Editing
New Director A New Director is one that has directed no more than 6 different shoots
Performance/Casting Includes Animal Casting
Production Design
Virtual Reality Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects
Campaign Categories (minimum 2 - maximum 6 executions)
2D and Stop Motion Animation Campaign Must be for the same Product and Client. Includes Cel Animation and Motion Graphics
CGI Animation Campaign Must be for the same Product and Client.
Direction Campaign Must be for the same Product and Client by the same Production Company.
New Director Body of Work Campaign A New Director is one that has directed no more than 6 different shoots.
Radio & Audio
Single Categories (one piece of work only)
Adapted Music
Apparel
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Conceived & Produced by Station
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Direction Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Innovative Use of Radio & Audio Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Original Music
Performance/Casting
Personal Items/Gift Items
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Script Writing Must include the actual script
Sound Design
Travel
Use of Music
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Campaign
Public Service/NGO/Charities Campaign Gold Winners are eligible for the Public Service Grand LIA only
Social Influencers
Ideas created by agencies or individuals that are communicated through the medium of social media and leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. Entries demonstrate levels of engagement activity and creative use of social media. For judging purposes, engagement activity must be supplied with the entry.
Product / Service Categories
Automotive
Banking/Financial
Beauty Includes cosmetics, toiletries, tutorials, etc.
Best Use of Real Time Advertising
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
DIY Includes home improvements, crafts, etc.
Fashion & Accessories
Gaming & Technology
Healthcare
Leisure Includes Live Events, Museums, Art Galleries, Sports, etc.
Lifestyle
Media
PSA Includes Charities, Political Organizations, Educational Institutions, Issue Advocacy, NGOs, etc.
Travel Includes travel, tourism, transport, etc.
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Creative Technique Categories
Cinematography
Copywriting
Creative Direction
Direction
Editing
Graphic Design
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Original Music - Lyrics
Original Music - Score
Production Design
Sound Design
Tagline/Endline The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand. If you called the brand as a friend - would you know who you are speaking to.
Visual Effects
Use of Social Media Categories
Innovative Use of Social
Live Stream
Social Media Page The overall media presence of a brand or individual
Social Media Post A singular social media post for a brand or individual
Unboxing
Use of Facebook
Use of Instagram
Use of Snapchat
Use of Twitter
Use of YouTube
Vlog
TV/Cinema
Single Categories (one piece of work only)
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Bumper Ads A six-second video format ideal for driving brand reach and frequency
Confections/Snacks
Copywriting
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions
E-Commerce Creativity in Commerce
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Idents
Innovative Use of TV/Cinema Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities Gold Winners are eligible for the Public Service Grand LIA only
Recreation
Retail Can be Online or Brick & Mortar
Social Media
Tagline/Endline The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Title Sequences
Tone of Voice The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand. If you called the brand as a friend - would you know who you are speaking to.
Travel
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Bumper Ad Series A series of six-second videos aired during one program
Campaign
Ident Campaign
Public Service/NGO/Charities Campaign Gold Winners are eligible for the Public Service Grand LIA only
Requirements
Ambient Entries can be entered as an MOV, MP4 or JPEG
Physical Material will not be accepted
Entry Requirements:
- Entries submitted must be released in a commercial environment with client approval between 1st July 2019 and 31st July 2020.
- All work submitted must be in the exact form it was broadcast, published or released with all the logos, trademarks and copy marks intact, regardless of category or medium. Work must not be altered for submission purposes.
- If an Entrant lists more than one company in the Entrant field, two entry fees are required. LIA will invoice the Entering Company for the additional entry fee.
When entering a Case Study:
- The case study that is submitted for judging must clearly show the work in-situ.
- The presentation should clearly demonstrate the concept and show the key elements through which the core idea has been expressed.
- Must not exceed 3 minutes.
- Narration must be in English or have English subtitles.
- It is mandatory that the Case Studies use Royalty-Free music.
- Any entrant that requires LIA to change the media because of music rights will be charged a USD $500.00 fee.
Specs for MOV/MP4 uploads:
Resolution:
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate
(23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality
Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz
File size: 1 GB maximum
Specs for JPEG uploads:
Resolution:
Landscape Images: Approx. 2400 x 3000 pixels
Portrait Images: Approx. 3000 x 2400 pixels
300 dpi
Equivalent to 203mm x 254mm (8 in x 10 in)
Color Mode: CMYK or RGB
File size: 6 MB maximum