Award Categories

Brands using relevant spaces through experience design, activation and immersive consumer engagement.

Single Categories

Apparel 
Automotive 
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing – Business-to-Business 
Direct Marketing – Consumer 
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Outlets
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances 
Household Products 
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items 
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  
Recreation 
Retail  Can be Online or Brick & Mortar
Travel 
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Entries must be large format.  Placement must be outdoors. Includes Static and Interactive/Digital Billboards.

Single Categories (one piece of work only)

Apparel 
Art Direction
Automotive 
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment  Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Outlets
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Billboard  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items 
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  
Recreation
Retail  Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign 
Use of Copywriting Campaign
Use of Illustration Campaign 
Use of Photography Campaign

An entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or a single) that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an entertaining and engaging experience to consumers.

Single Categories

Augmented Reality  Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience
Best Use of Real Time Advertising
Branded IP
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Documentary Feature Film
Documentary Short Film
Documentary TV Program 
Entertainment Audio  Music, Radio, Audio or Sound
Experiential/Live Events
Games
Music Videos
Online Episode/Special
Podcast  Long-form audio content created specifically for a brand/product for advertising, promotional or public relations purposes. Can be a single episode or a multi-episode series.
Reality/Unscripted/Alternative TV Show 
Scripted Feature Film
Scripted Short Film
Scripted TV Movie 
Scripted TV Show 
Social Awareness  Includes Public Service and Charity Events
Sponsored Commercial  An ad during a program/series that showcases a brand and features the cast or story line
Taped or Live TV Event 
Virtual Reality  Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Series/Campaign Categories

Multi-Channel Storytelling  Telling a story and adding depth by leveraging multiple forms of media, such as film, experiential, digital, social games and print. This category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Series
Reality/Unscripted/Alternative TV Series 
Scripted TV Series 
 

Design recognizes excellence in visual identity and production values and execution of craft.  This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.

Single Categories (one piece of work only)

Annual Reports
Art Direction
Best Use of Real Time Advertising
Brand Identity  Includes Local, Regional and Global
Branded Content  The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues - Business-to-Business 
Brochures/Catalogues - Consumer 
Calendars 
Client Promotion  Promotes the Client only
Corporate Identity  Includes Business Cards, Invitations, Stationery, etc.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data and Real-Time Data, etc.
Data Visualization
Digital Installations 
Direct Marketing – Business-to-Business 
Direct Marketing – Consumer 
Editorial Design 
Experiential Design  Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Innovative Use of Design  Must be entered as a Video Case Study
Installations/Displays  Can be Permanent or Temporary design that is executed in public places while communicating a brand and/or enhances a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Logos 
Motion Graphics - Animation
Motion Graphics - Typography
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Non-Profit 
Point-of-Sale  Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design  Products that are already in the marketplace.
Product Development  Products that are still in the prototype stage and/or have not reached the marketplace
Retail Space  Design for retail spaces including Pop-up Stores, Shop Windows, etc.
Self-Promotion  Promotes the Entrant only
Signage
Spatial Design  Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design  Design that takes special consideration for the environmental impact of the product
Tagline/Endline  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Tone of Voice  The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 Components)

Art Direction Campaign
Brochures/Catalogues – Business-to-Business Campaign 
Brochures/Catalogues – Consumer Campaign 
Direct Marketing – Business-to-Business Campaign  Promotional Pieces
Direct Marketing – Consumer Campaign  Promotional Pieces
Motion Graphics - Animation Campaign
Motion Graphics - Typography Campaign
Poster Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign

Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites

Single Categories

Animation/Motion Graphics  Includes Animation, Holograms, Motion Graphics, etc.
Apparel
Apps
Art Direction
Augmented Reality
Automotive
Banking/Financial/Insurance
Banners
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks 
Copywriting
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Chains/Restaurants
Gaming
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products 
Illustration
Image Design  May include Artwork, Image Manipulation, Photography etc.
Innovative Use of Digital
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Microsites
Mobile Advertising
Music/Sound Design  May include Music, Brand Partnerships, Sonic Branding, etc.
Personal Items/Gift Items 
Pet Products
Pharmaceuticals
Programmatic
Public Service/NGO/Charities  
Recreation
Retail  Can be Online or Brick & Mortar
Self-Promotion  Promotes the Entrant Only
Tagline/Endline  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Tone of Voice  The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel 
Typography
UI - User Interface & Navigation  The user's interactive journey
Use of Social Media
Utilities 
UX - User Experience  Designs focused on the behavioral or emotional response
Viral
Virtual Reality
Visual Design
Weird Wonderful Work
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Note: formerly The NEW

Work that makes you rethink how things can be done, work that points to new ways forward, ideas that move away from the status quo. Work that raises your eyebrows and makes you question.

It could be a social wave, a new methodology, or a new business model. Work that uses a different approach, it can be new technology or a new use of technology; a new platform or using an existing platform in a new/different way. Anything that symbolizes the future and pushing the boundaries. Entries do not have to focus on Advertising but rather creative solutions.

Single Categories

Augmented Reality  Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. This could be in any medium, such as a mobile device, computer device or live experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Best Use of Real Time Advertising
Brand Action  Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creative Technology  Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of creative technology often in artistic ways, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Experiential  Live experiences that allow people to interact and engage with a product, service or brand.
Media Creativity  Ideas/content developed by media agencies and properties rather than traditional creative.
Media Innovation  Using traditional media deployments in non-traditional ways or creating new media opportunities that benefit brands and consumers.
Product Innovation  Stand alone products that are innovative in their class.
Social Media Work that utilizes Social Media Platforms in a truly innovative and unique fashion. This can involve a new way of delivering content, clever use of platform mechanics, unique use of influencers, or complete platform manipulation.
Technology Development  Use of a new technology that enhances the way a consumer would interact with either a brand, product or a service. The jury is looking for work that utilizes technology in either an informative or practical way.
Virtual Reality  Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.

Entries will be judged on the execution and production value of work created for non-pharmaceutical / non-regulated products/services, focused on the promotion of progressive and/or healthy living.

Entries in Health & Wellness -Craft will be judged by a panel of the most internationally recognized producers, directors and creatives working in Production, Post-Production, Music, Art Direction and Health & Wellness.

There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.

Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.

Single Categories (one piece of work only)

Animation
Art Direction
Cinematography
Copywriting
Direction 
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects

Campaign Categories (Minimum 2 - Maximum 6 executions)

Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign 
Typography Campaign
Visual Effects Campaign

Entries must be multi-channel/platform with a minimum of 3 or more executions and must be for the same Product or Service.

Single Categories

Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a Brand, includes Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education
Electronics/Tech Equipment
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities 
Recreation
Retail  Can be Online or Brick & Mortar
Travel 
Use of Social Media
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Single categories awarding creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.

Single Categories (one piece of work only)

Audio Branding  The approach of using unique, proprietary sound and music to convey a brand's essence and values
Experiential Use of Music & Sound  Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums, and Themed Attractions. It should be entered as a case study and must include the actual piece of work (case study should not exceed 3 minutes). If a case study is not available, a detailed written description to explain the application of music and/or sound design within the environment must be supplied.
Music Adaptation - Instrumental  The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title
Music Adaptation - Song  The re-imagining/re-arrangement of a prior existing composition with lyrics so that the song will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title.
Music Original - Score  Music with very little or no lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Music Original - Song  Music with lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Sound Design  The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sound Mixing/Editing  The edit and mix of existing sonic elements.
Use of Licensed Music  The syncing of an existing piece of music to a film, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.

A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand.

Single Categories (one piece of work only)

Animation
Best Music Video
Choreography
Cinematography
Direction
Editing

Production Design
Visual Effects

For ideas that are so unique, new and pure, that they cannot be labelled in a conventional way.  Work should be forward-thinking, created to honor brand communication that doesn't fit neatly into traditional categories.  Category-defying work that pushes boundaries. Entries will need to break new ground.  The jury is looking for work that is brilliant in its thinking and innovative in its expressions.

Single Categories

Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Experiential
Foods  Does not include Retail Food Chains/Restaurants
Guerrilla Marketing
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Interactive Installations
Live Events - Beyond Advertising  Best Use of Event
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities 
Recreation
Retail  Can be Online or Brick & Mortar
Travel
Use of Social Media
Utilities
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

A commercial film designed primarily for release online via social media platforms, demonstrating a combination of exemplary ideas, executions and craft.

Single Categories (one piece of work only)

Apparel 
Automotive
Banking/Financial/Insurance 
Best Use of Real Time Advertising
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Branded Content
Bumper Ads  A six-second video format ideal for driving brand reach and frequency
Confections/Snacks
Copywriting
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances 
Household Products 
Humor
Idents
Innovative Use of Online Film  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities  
Recreation 
Retail  Can be Online or Brick & Mortar
Social Media
Tagline/Endline  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Title Sequences
Tone of Voice  The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel
Utilities
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Bumper Ad Series  A series of six-second videos aired during one program
Campaign
Ident Campaign
Public Service/NGO/Charities Campaign 

LIA recognizes the very best and most innovative in packaging design from around the world. Our panel of esteemed international judges set criteria for recognizing packaging that is exceptionally crafted, beautifully executed and breaks new ground.

Single Categories (one piece of work only)

Creative excellence in the pharmaceutical and medical industry will be recognized by this jury. Submissions must be comprised of communications, experiences or innovations to drive awareness and treatment, improve population health and advance the healthcare industry. The nature of the work could be in service of outreach to healthcare consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal healthcare.

Restrictions and regulations surrounding the pharmaceutical and medical industry will be taken into account when judging.

Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Social, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.

Branded Categories  Work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market) (one piece of work only)

Business-to-Business
Corporate Communication 
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics  Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary

Unbranded Categories Work that does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients. one piece of work only)

Business-to-Business
Corporate Communication 
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary

Charity and/or Pro-bono Categories Includes work that raises awareness for organ donation, research, etc. Gold Winners in these categories are only eligible for a Public Service / Social Awareness Grand LIA.

Fundraising
Social Responsibility/Awareness  

Branded Campaign Categories  (must be at least 2 executions in the same medium or can be multi-platform/channel)

Business-to-Business Campaign
Corporate Communication Campaign 
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Use of Social Media Campaign
Veterinary Campaign

Unbranded Campaign Categories  (must be at least 2 executions in the same medium or can be multi-platform/channel)

Business-to-Business Campaign
Corporate Communication Campaign 
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign  Innovative Use of Technology or an Innovative Idea. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Use of Social Media Campaign
Veterinary Campaign

Entries will be judged on the execution and production value of work created for the highly regulated pharmaceutical industry. Entries must be comprised of communications in service of management, prevention and treatment of disease, whether you’re a person susceptible, a patient, provider or payor.

Entries will be judged by a panel of the most internationally recognized producers, directors and creatives working in Production, Music, Art Direction and Pharma.

There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.

Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.

Single Categories (one piece of work only)

Animation
Art Direction
Cinematography
Copywriting
Direction 
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects

Campaign Categories (Minimum 2 - Maximum 6 executions)

Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign 
Typography Campaign
Visual Effects Campaign

A digital audio program made available for streaming or download, typically available as a series, new installments of which can be received by subscribers automatically. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion. Entry can be a series or single execution.

Categories

Branded Podcast
Self-Promotion

Entries can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters

Single Categories (one piece of work only)

Apparel
Art Direction 
Automotive 
Banking/Financial/Insurance 
Best Use of Real Time Advertising
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Poster  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products 
Pharmaceuticals
Public Service/NGO/Charities  
Recreation
Retail  Can be Online or Brick & Mortar
Travel
Use of Copywriting 
Use of Illustration 
Use of Photography 
Use of Typography
Utilities
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign 
Business-to-Business Campaign 
Consumer Campaign 
Public Service/NGO/Charities Campaign 
Use of Copywriting Campaign 
Use of Illustration Campaign 
Use of Photography Campaign 
Use of Typography Campaign

Work released and formatted for printed publications, such as magazines and newspapers or Direct Marketing such as Annual Reports or Brochures.

Single Categories (one piece of work only)

Apparel  .
Art Direction
Automotive 
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Business-to-Business 
Confections/Snacks 
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing – Business-to-Business 
Direct Marketing – Consumer 
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances 
Household Products 
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items 
Pet Products 
Pharmaceuticals
Public Service/NGO/Charities  
Recreation 
Retail  Can be Online or Brick & Mortar
Travel 
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Art Direction Campaign
Business-to-Business Campaign 
Consumer Campaign 
Public Service/NGO/Charities Campaign 
Use of Copywriting Campaign 
Use of Illustration Campaign 
Use of Photography Campaign
Use of Typography Campaign

Endorsing and celebrating all the production values and executions of craft, as defined by its relevant sub category.

Single Categories (one piece of work only)

2D and Stop Motion Animation  Includes Cel Animation and Motion Graphics
CGI Animation
Cinematography 
Direction 
Editing
New Director  A New Director is one that has directed no more than 6 different shoots
Performance/Casting  Includes Animal Casting
Production Design
Remote Production Recognizes the efforts made by Brands, Agencies, Production Companies, Consultancies, etc. to facilitate filming in a new way - remotely. Work will be evaluated for the production value and the overall execution taking into consideration the limits that social distancing, travel restrictions and other factors imposed to assure that safety precautions were met during the worldwide pandemic lock-downs. In addition to uploading the work as released, we will accept case studies for this category that tell how the challenges were overcome.
Virtual Reality  Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects

Campaign Categories (minimum 2 - maximum 6 executions)

2D and Stop Motion Animation Campaign  Must be for the same Product and Client. Includes Cel Animation and Motion Graphics
CGI Animation Campaign  Must be for the same Product and Client.
Direction Campaign  Must be for the same Product and Client by the same Production Company.
New Director Body of Work Campaign  A New Director is one that has directed no more than 6 different shoots.

Hearing is our fastest sense, and through the strong connections between sound, music, emotion and memory, audio can elicit intense reactions and has the power to stimulate the imagination like no screen possibly can.  This media encompasses any piece of audio-centric content that drives brand awareness and recall without relying on visuals.  Success is measured through brave ideation, meticulously crafted and executed without compromise.  Entries should demonstrate an understanding of the different ways listeners listen, ensuring the content is suitable for the specific audio platform on which it will be heard.

Single Categories (one piece of work only)

Adapted Music
Apparel 
Automotive
Banking/Financial/Insurance 
Beverages - Alcoholic 
Beverages - Non-Alcoholic
Conceived & Produced by Station
Confections/Snacks
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Direction  Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Innovative Use of Radio & Audio  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Original Music
Performance/Casting
Personal Items/Gift Items
Pharmaceuticals
Public Service/NGO/Charities  
Recreation
Retail  Can be Online or Brick & Mortar
Script Writing  Must include the actual script
Sound Design
Travel 
Use of Music
Utilities 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Campaign 
Public Service/NGO/Charities Campaign  Gold Winners are only eligible for the Public Service / Social Awareness Grand LIA

Ideas created by agencies or individuals that are communicated through a social media platform and leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. For judging purposes, engagement activity must be supplied with the entry.

Product / Service Categories

Automotive
Banking/Financial
Beauty  Includes Cosmetics, Toiletries, Tutorials, etc.
Best Use of Real Time Advertising
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
DIY  Includes Home Improvements, Crafts, etc.
Fashion & Accessories
Gaming & Technology 
Healthcare
Leisure  Includes Live Events, Museums, Art Galleries, Sports, etc.
Lifestyle
Media
Politics
PSA  Includes Charities, Educational Institutions, Issue Advocacy, NGOs, etc. 
Travel  Includes Travel, Tourism, Transport, etc.
Zeitgeist  Creativity in the Spirit, Mood, Culture or Subculture of a Particular Time

Creative Technique Categories

Cinematography
Copywriting
Creative Direction
Direction 
Editing
Graphic Design
Original Music - Lyrics
Original Music - Score 
Production Design
Sound Design 
Tagline/Endline  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Tone of Voice  The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. 
Visual Effects

Use of Social Media Categories

Innovative Use of Social
Live Stream
Social Media Page  The overall media presence of a brand or individual
Social Media Post  A singular social media post for a brand or individual
Unboxing 
Use of Facebook
Use of Instagram
Use of Snapchat
Use of TikTok
Use of Twitter
Use of YouTube
Vlog

Recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.

Judging Criteria:
Problem Definition: 10%
Key Insight: 15%
Creative Solution: 50%
Business Impact: 25%

COMMERCIAL TRANSFORMATION
Creative Operational Transformation  Creative ideas that have transformed businesses operations
Customer Experience  Creative ideas that have transformed the businesses and customer experience
New Technology  The application of new technology to transform a business function
Product Design  Innovative Product Designs that have moved a business’ model or offering forward
Purpose  The application of purpose throughout a business to increase business performance
Specific Sector Innovations  Innovations that are sector specific (Finance, hospitality etc.)
Sustainability  Sustainable Business Innovations that support the UN Sustainable Development Goals

COMMUNITY AND GOVERNMENT TRANSFORMATION
Creative Policy  Innovative policies that create culture or behavior changes
Government and Citizen Experience  Ideas that have transformed the government and citizen experience
Government and Community Design  The design of new community and government services
Government Operations  Creative ideas that have transformed government operations
Innovative Community Experience  Exhibitions or experiences that through creative engagement change the way people interact with an issue
Sustainable Government and Community  Innovations that support the UN Sustainable Development Goals

A commercial film designed primarily for release via broadcast television and/or cinema, demonstrating a combination of exemplary ideas, executions and craft.

Single Categories (one piece of work only)

Apparel 
Automotive
Banking/Financial/Insurance 
Best Use of Real Time Advertising
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Branded Content
Bumper Ads  A six-second video format ideal for driving brand reach and frequency
Confections/Snacks
Copywriting
Corporate Image/Social Awareness  Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment 
Entertainment  Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods  Does not include Retail Food Chains/Restaurants
Health Care Services  Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances 
Household Products 
Humor
Idents
Innovative Use of TV/Cinema  Must be entered as a Video Case Study
Media Promotion  Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Personal Items/Gift Items
Pet Products
Pharmaceuticals  Includes Condoms, OTC, Prescription Drugs, etc.
Public Service/NGO/Charities  
Recreation 
Retail  Can be Online or Brick & Mortar
Social Media
Tagline/Endline  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Title Sequences
Tone of Voice  The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications.
Travel
Utilities
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Categories (minimum 2 - maximum 6 executions)

Bumper Ad Series  A series of six-second videos aired during one program
Campaign
Ident Campaign
Public Service/NGO/Charities Campaign