History Of The Awards

London International Advertising Awards, founded in 1986 by President Barbara Levy, began with a mission to be different. LIAA was the first truly international accolade of its kind honoring advertising in the realms of film, television, print, and radio.

In 2004, the word "Advertising" was removed from the competition's name to reflect the fact that it observes more than just "advertising" in an ever-changing industry.