London International Awards stands as a champion of the creative process, creatives themselves, and of course fantastic creative work. Created for creatives, we stand for great creative ideas and executions, and are proud to assemble the best talent every year to do so.
Listed as one of only five global shows in the WARC Creative 100 Ranking, LIA is rapidly rising to become one of the industry's most important shows. In large part this is due to Creative LIAisons, our week-long event held each year in Las Vegas concurrently with judging.
We get this a lot.
Las Vegas is one of the most creative cities in the world, a lighted oasis in the middle of the desert. Judging there is a unique experience. Jurors feel more connected to each other, with more conversation and interaction, and the results reflect that.
2021 will be our 12th year in Vegas.
In 2012, after lengthy talks with many of the top creatives from around the world, LIA decided to forego the London award show to invest in the future of the industry. Creative LIAisons, a program fully funded by LIA, was the result of this decision.
LIA offers a chance for young creatives to mix, mingle and learn from each other and from top industry creatives and executives. As a testament to how truly valuable this experience is a number of past junior attendees quickly rose through the ranks to become Creative Directors and Executive Creative Directors. Others have attained positions as high-level creatives or managerial roles at the world’s best known tech companies and brands.