Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.
Judges see every entry.
The LIA judging process requires that jurors are on-site for ALL judging from the first round through statue discussions. There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work.
Our jury rooms are open.
We welcome the press, Creative LIAisons Attendees, and LIA guests at any time.
No quotas for jury decisions.
Our juries are in full control of all winners for Grand LIA, Gold, Silver, Bronze and Finalists. Every juror is aware of all winners when judging has completed because each respective Jury President must sign off on the Winners and Finalists.
LIA offers a chance for young creatives to mix, mingle and learn from each other and from top industry creatives and executives. As a testament to how truly valuable this experience is a number of past junior attendees quickly rose through the ranks to become Creative Directors and Executive Creative Directors. Others have attained positions as high-level creatives or managerial roles at the world’s best known tech companies and brands.
The global benchmark for Chinese creativity