In a time when creativity is being tragically undervalued and agency models are rapidly changing London International Awards stands as a champion of the creative process, creatives themselves, and of course fantastic creative work.
Created for creatives, LIA is a show that is open and transparent. Our jury rooms welcome the press, Creative LIAisons Attendees, and LIA guests at any time. We don't blindly chase industry trends, create new awards every year or desperately court each new dollar or discipline. We stand for great creative ideas and execution, and are proud to assemble the best talent every year to do so.
Listed as one of only five global shows in the WARC Creative 100 Ranking, LIA is rapidly rising to become one of the industry's most important shows. In large part this is due to Creative LIAisons, our week-long event held each year in Las Vegas concurrently with judging.
We get this a lot.
Las Vegas is one of the most creative cities in the world, a lighted oasis in the middle of the desert. Judging there is a unique experience. Jurors feel more connected to each other, with more conversation and interaction, and the results reflect that.
2020 will be our 12th year in Vegas.
In 2012, after lengthy talks with many of the top creatives from around the world, LIA decided to forego the London award show to invest in the future of the industry. Creative LIAisons, a program fully funded by LIA, was the result of this decision.
LIA offers a chance for creatives of all ages to mix, mingle and learn from each other. As a testament to how truly valuable this experience is a number of junior attendees have quickly risen through the ranks to become Creative Directors and Executive Creative Directors.