2021 Creative LIAisons Coaches

Borja Borrero

Executive Creative Director
EMEA, India & LatAm
, Spain

Borja is Chief Creative Director at Interbrand for EMEA, India and LatAm, and thus is responsible for managing and raising the creative quality and reputation standards for those regions. He regularly participates as a lecturer in universities (Complutense University of Madrid, IED Institute, Elisava school of Design and Engineering, IE University, etc) and as a speaker in multiple events and branding forums at National and International levels.

Since he joined Interbrand 15 years ago, Borja has led key National and International projects such as the repositioning of Movistar or the creation of Bankia, as well as the historic change of Iberia Airlines and the reinvention of brands such as Repsol, Seat, TIM (Italy), Renault (France), Britannia (India), AJE Group (Perú), Renfe and Santander. Other relevant projects he has led are the repositioning and rebranding of Tendam (Cortefiel Group) and the merger of Lan & Tam Airlines (Latam) at a global scale. On the other hand, he has led numerous projects that have received prestigious awards including Cannes Lions, Red Dot, El Sol, D&AD, Laus, etc. He became a Jury President for LIA 2019 as well as been on juries for Cannes Lions, D&AD and IF awards, among other festivals.

Borja holds a degree in Advertising and PR by Universidad Complutense of Madrid and a Master in Communications Design, specializing in Corporate Identity, at Pratt Institute (New York). Before joining Interbrand, he worked at McCann Erikson and Leo Burnett as Art Director and at FutureBrand as Design Director.
Interbrand has been the world’s leading brand consultancy, for over 40 years, having pioneered iconic work and forged many of the brand building tools that are now commonplace.
We know that in an age of abundant choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves iconic moves. In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building.
By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis; our approach gives them the confidence to make iconic moves that spark desire and create utility, driving extraordinary results.
Our highly influential valuation, Best Global Brands, and award-winning news site, Brandchannel, are resources to our clients and the industry, providing proprietary data for our role as client partner and media commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.