Borja is Chief Creative Director at Interbrand for EMEA, India and LatAm, and thus is responsible for managing and raising the creative quality and reputation standards for those regions. He regularly participates as a lecturer in universities (Complutense University of Madrid, IED Institute, Elisava school of Design and Engineering, IE University, etc) and as a speaker in multiple events and branding forums at National and International levels.
Since he joined Interbrand 15 years ago, Borja has led key National and International projects such as the repositioning of Movistar or the creation of Bankia, as well as the historic change of Iberia Airlines and the reinvention of brands such as Repsol, Seat, TIM (Italy), Renault (France), Britannia (India), AJE Group (Perú), Renfe and Santander. Other relevant projects he has led are the repositioning and rebranding of Tendam (Cortefiel Group) and the merger of Lan & Tam Airlines (Latam) at a global scale. On the other hand, he has led numerous projects that have received prestigious awards including Cannes Lions, Red Dot, El Sol, D&AD, Laus, etc. He became a Jury President for LIA 2019 as well as been on juries for Cannes Lions, D&AD and IF awards, among other festivals.
Borja holds a degree in Advertising and PR by Universidad Complutense of Madrid and a Master in Communications Design, specializing in Corporate Identity, at Pratt Institute (New York). Before joining Interbrand, he worked at McCann Erikson and Leo Burnett as Art Director and at FutureBrand as Design Director.
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