2021 Creative LIAisons Coaches

Since taking on the role of Chief Design Officer at Huge this year, Fura leads the agency’s global Experience Design team of designers across 13 Huge offices. Her team leads human-centered and innovative experiences through the disciplines of interaction, interface, experiential, physical product, visual, brand, and motion design. Fura has always rooted her creativity in real business and human insights, aiming to drive client business forward by creating valuable connections between brands and their customers.

 

In her previous role at Publicis Sapient, she oversaw work that won multiple awards in the industry’s leading international shows such as the ANDYs, The One Show, Digital Impact Awards, BIMA, OMMA and more. The award-winning work spanned everything from rethinking ecommerce through immersive product storytelling for B&O to creating the next generation of hearing aid experiences for Amplifon, making it possible for people to optimize their hearing through the use of data. Her team at Publicis Sapient in London also created The Sending Machine, a vending machine that displays what’s needed at a local food bank, giving people the power to actually purchase and donate what’s truly needed at any given point of time.

 

Prior to Publicis Sapient, Fura worked at R/GA for 12 years. During this time, she oversaw the vision and execution for Nike’s DTC and brand business, creating true omni-channel experiences through Nike’s ecommerce platforms, NIKEiD, retail spaces and Nike’s digital brand experiences. She is best known for her work on Nike.com as well as her work on NikeWomen and other Nike brand assets.

 

Throughout her 20-year career, she has worked on a range of leading brands such as Nike, Volvo, Walmart, Samsung, H&M, Heathrow Airport, B&O, Luxottica, Galeries Lafayette, Akbank, Turkcell, Carrefour, Amplifon and many more. Currently, she is a trustee for D&AD and a member of Adobe's Design Circle. She also served as President for the Eurobest 2019 Digital, Mobile and Digital craft category, as well as a D&AD and Clio Award juror this year.

 

Fura has lived and worked across different markets, spanning everything from North America to Scandinavia, United Kingdom, Middle East, Turkey and throughout Europe, giving her a true global perspective and experience.