2022 Creative LIAisons Coaches

Nkanyezi Masango

Group Executive Creative Director
King James (Part of Accenture Interactive)
, South Africa

Nkanyezi is a Group Executive Creative Director at King James and Associate Director of Accenture Interactive. He leads teams across two offices and drives collaboration on projects throughout the King James/Accenture Interactive group.
His career began at TBWA Hunt Lascaris in 2002 as a junior writer. When he discovered that creativity has no cultural boundaries, he decided to take his talents to TBWA Hong Kong in 2007. And immediately got the once-in-a-life-time chance of working on adidas for the Beijing Olympics.
He returned to SA in 2011 and joined Y&R Cape Town. Then quickly rose to Creative Director and helped lead the office to AdFocus Agency of the Year 2015.
His work has been recognised multiple times at LIAs, Cannes Lions, D&AD, One Show, Epicas, New York Festivals and Webbys. In South Africa, he’s won countless Loeries and 2 Ad Of The Year awards consecutively, at the Creative Circle.
Nkanyezi has been a jury member at major festivals including:
One Show, Clios, Art Director’s Club, New York Festivals, YDA, Young Guns and Ad Stars in South Korea, where he was also a keynote speaker. In 2018, he was the Chair of Judges at the Perth Advertising and Design Club and more recently the Head Judge at Shots Awards.
A champion for diversity in the creative field, he founded Blackboard, an initiative that aims to raise awareness for creativity as a career to high school students in disadvantaged communities. Blackboardcommunity.co.za