2022 Creative LIAisons Coaches

Diego Wallach

Chief Creative Officer
Publicis Mexico
Mexico City
, Mexico

I'm Chief Creative Officer at Publicis WW Mexico.

I can proudly highlight we created the most awarded Mexican campaign @Canneslions ever, which just got the GRAND PRIX FOR GOOD, among 9 CANNES LIONS (3 gold ones) and the first-ever D&Ad Yellow Pencil for Mexico, among all the many awards we got in the latest years. I feel that's also a reward for the team-building talent I've been perfecting over the years. I believe putting the right people to work together is also storytelling.
Responsible for more than 17 years for all creative development, from strategy to creative work, production assessment for Global, regional and local brands, such as: CITI, Nestlé, Heineken, Coca Cola, Powerade, Schweppes GERBER, BMW/MINI, L´OREAL, Barcel, Telcel, Kotex, Sanofi, Domecq, T-FAL, Maseca, Del Monte, and The Home Depot; among others. 
Profound knowledge of the Financial, Telecommunications, and food Consumer Markets, the latter derived from being directly responsible for advertising campaigns, for both local and regional markets, going from acting in mature markets such as Mexico through new business development in some countries in Latin America. Participating in internal client committees. 
Also responsible for new business creative work, attaining for more than 25 clients the position for Publicis WW as main communication partner.

For which more than 100 creative and effectiveness awards had been attained in festivals such as London International Awards, Cannes Lions, Clio, D&AD, One Show, IAB, Golden Drum, Epica, FIAP, El Sol, El Ojo de Iberoamérica, Wave Festival, The Mexican Creative Club. (Círculo Creativo de México), and EFFIE; among others.