2023 Creative LIAisons Coaches
Jo Shoesmith
Chief Creative OfficerAmazon Global
New York
I am a global creative leader at Amazon. I lead brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fixed marketing portfolio investment at Amazon. This includes retail, cultural events, Prime, Alexa, and Amazon brand. Under my leadership, teams created last years’ award-winning Michael B Jordan ‘Alexa’s Body’ Super Bowl campaign, launched Amazon co-founded Climate Pledge, created the ‘Prime Changes Everything’ and ‘A Voice Is All You Need’ campaigns, and made some of the world’s most loved and shared Holiday ads.
Prior to Amazon, I was the Chief Creative Officer at IPG agency Campbell Ewald and before that a creative leader at Leo Burnett Chicago and Melbourne, and Clemenger BBDO Australia. I’m passionate about ideas that engage people's hearts and minds and care deeply about developing the careers of the talent within my teams.
Prior to Amazon, I was the Chief Creative Officer at IPG agency Campbell Ewald and before that a creative leader at Leo Burnett Chicago and Melbourne, and Clemenger BBDO Australia. I’m passionate about ideas that engage people's hearts and minds and care deeply about developing the careers of the talent within my teams.