2023 Creative LIAisons Coaches

SooHee, leads the creative team at Publicis Groupe Korea as Chief Creative Officer. In her role, she is charged with leading the creative team in developing marketing communication for global clients including P&G, McDonald’s, Philip Morris, Diageo, Disney, Samsung, Samsung DS, Coca-Cola, Nivea and Cenovis. 
 

Throughout her career, her work has been recognized at New York Festival, Clio Awards, Korea Advertising Awards, Busan AD Stars. In 2012, her work for McDonald’s was recognized at the prestigious Cannes Lions Festival of Creativity.  
 

In 2014, Soo Hee’s work also picked up a Silver award at Clio Healthcare and was also shortlisted at the inaugural Lions Health. 
 

Soo Hee also actively participates in advertising evaluation committees for local and global advertising festivals.
 

She was selected as a juror for the non-traditional competition of LIA in 2018 and KOREA Advertising Awards in 2021. 
 

Last year, she was nominated as a jury President of Marketers Category in Vietnam Young Lions  as well as a TV/Cinema and Online Film juror in LIA 2022.
 

She will be judging the Integrated & Experiential category at The One Show this year.