2023 Creative LIAisons Coaches

Gabriela Paredes

Head of MBCS
MBCS México
(Mediabrands Content Studio)
Mexico City
, Mexico

Gabriela Paredes "Walls" currently and since 2021 serves as Head of Media Brands Content Studio (MBCS) for Mexico with the aim of leading the strategic vision and positioning plan in the country of MBCS, designed to enhance the capabilities of content within the agencies of Mediabrands in a global level.
In this role, she leads the structure and directs the implementation and development of specialized content and creativity teams of Mediabrands and its agencies for clients in Mexico. Its main goal as Head of MBCS, is to create powerful content experiences for brands, through the use of data, built on the unique intelligence, knowledge and insights of the high value audiences on which it is designed and execute the media strategy.
Gabriela is also currently serving as President of the Creative Circle of Mexico 2021-2023.
With more than 23 years of experience in the advertising industry she has been part of important agencies such as agencia I (where she led the creative vp for 2 years) JWT, Publicis and VectorB /McCann leading projects with some of the most important brands such as Banco Azteca, Elektra, Totalplay, Italika, Comex, Garnier, BMW, Ford, Nestle, P&G, Banamex, Unilever, Kraft, Pfizer, Kellog’s, Bimbo Group, Grupo Modelo and more.
Gabriela has been awarded in festivals such as Effie awards,Creative Circle, Cannes Lions, San Sebastian, FIAP, Wave and NY Festivals.
She has been part of national and international juries such as The One Show, Cannes, El Sol, Gerety Awards, London International Awards, IAB Mexico, The Radio in Mexico, The Eye of Latin America, FEPI and Marketing Monsters.