2023 Creative LIAisons Coaches

Jon Chalermwong

Chief Creative Officer
, Thailand

Jon launched his career by representing Thailand at the Young Creative Competition in Cannes 2003.
Before audacity Bangkok, he was CCO at Dentsu Thailand and oversaw all creative communications across the agency’s client roster. Within his first year at the agency, he led the team and won multiple new business pitches including Bridgestone, CAT Telecom, Blendy Coffee, and BBL M-Banking.
From 2010 to 2019 he worked at VMLY&R Bangkok; the company has been ranked #1 Thailand Creative Agency of the Year in 2014 by Campaign Magazine. He has won multiple new business pitches including BMW, Watsons, Crystal Drinking Water, TMB Bank and Vitamilk. His work for BMW also won the agency the MINI and BMW Motorrad accounts without a pitch. In 2014 after winning the Crystal Drinking Water account, he took 3 years to lead the brand becoming Thailand’s no.1 selling drinking water for the first time in 20 years. His LG Seafood Aquarium scored the first Gold Lion for VMLY&R Bangkok.
In 2005, Jon was listed in the Top 10 Media Asian Best Young Creative and Campaign Brief Asia Creative Ranking. In 2007, he was a key player that put Creative Juice\Bangkok on the global creative map. He delivered Creative Juice\Bangkok its first Cannes Gold Lions in 2005 and became 2006 Asia’s Agency of the Year by Campaign Brief Magazine. From 2006-2008, he was ranked No.1 in Campaign Magazine's Asian Creative Ranking. From 2007-2010, Jon was the first and only Thai creative who worked at Saatchi & Saatchi New York.
Jon has won more than a hundred international and local awards including Yellow Pencil D&AD, Gold Cannes Lions, Clio, One Show, and Andy Awards. Beside his audacity projects, Jon has been a visiting professor and guest lecturer at Bangkok University and Thammasat University.