2023 Creative LIAisons Coaches
Dany Minaker
Global ECD /LATAM Chief Creative Officer
Wunderman Thompson
Miami
Wunderman Thompson LATAM had a historic year. The agencies in the region received over 350 creative awards collectively including 8 Grand Prix resulting in honorable mentions such as Agency of the Year on New York Festivals, Epica Awards, Gerety Awards and MMA Smarties. Dany Minaker together with Sebastian ‘Patán’ Tarazaga are the creative force behind this mammoth year.
Dany Minaker is the LATAM Chief Creative Officer and the Global Executive Creative Director of Wunderman Thompson. He is also leading the creativity of The Coca-Cola Company for Wunderman Thompson globally.
In the last year, Dany and his partner Patán led the creative team responsible for creating the world’s first inclusive deodorant for Unilever, ‘Degree Inclusive’. The campaign received over 3 billion media impressions and won the Innovation Grand Prix at Cannes Lions, which was the First Innovation Grand Prix in Argentina’s history. But most importantly, the world has inspired a chance across the industry to make more personal care products accessible and inclusive.
In the last year, Dany and his partner Patán led the creative team responsible for creating the world’s first inclusive deodorant for Unilever, ‘Degree Inclusive’. The campaign received over 3 billion media impressions and won the Innovation Grand Prix at Cannes Lions, which was the First Innovation Grand Prix in Argentina’s history. But most importantly, the world has inspired a chance across the industry to make more personal care products accessible and inclusive.
Over the last years, he has created local, regional, and global work for many brands such as Microsoft, United Airlines, Telefonica, Coca-Cola, GSK, Unilever, Disney, Nestle, and Mercado Libre.
In the last years, their work won at the most renowned shows and festivals including LIA, Cannes Lions, D&AD, Clio Awards, EFFIE Awards, D&AD, NY Festivals, Isaac Awards, One Show, Sol Festival, Smarties, EPICA Awards, IAB, Webby Awards, FWA, ANDY, FIAP, Wave, Ojo de Iberoamérica, El Diente, Martin Fierro and +DIGITAL, among others. They won a total amount of 22 Grand Prix just in 2021 and 2022. He kept winning even more prestigious awards and mentions such as “Top 30 best creative CCOs” by The Drum.
He has also judged many festivals including Cannes Lions, London International Awards, Adweek’s Project Isaac Awards, Lisbon Festival, IAB, ECHO Awards, Creatives Argentines Circle and was the Digital and Mobile Jury President at El Ojo de Iberoamérica too.
In addition, he is a sought-out speaker in the LATAM market where, most recently, he had spoken at IAB, MMA, Lebook, Cannes, and El Ojo de Iberoamérica. Also, he is a mentor at the Creative Liaisons mentorship program of the London International Awards.
He recently moved to Miami with his wife and 2 children, Thiago & Tomas, to fulfill creative excellence for Coca-Cola.? ??
SIGNIFICANT ACHIEVEMENTS / AWARDS:
• 2022 Most Awarded Agency of Argentina, FIAP, WT Arg.
• 2022 Agency of the Year, Creative Pool, WT Arg.
• 2022 Agency of the Year, Unilever Awards.
• 2022 Agency of the Year, MMA Smarties, Wunderman Thompson Brazil.
• 2022 Media Grand Prix, Epica Awards, The Pirate Match, DirecTvGo
• 2022 Grand Prix, Unilever Awards.
• 2022 Sustainable development pencil, Edina, Waterlight.
• 2022 Sustainable development pencil, Edina, Waterlight.
• 2022 NY Festival Best of show Design, Degree Inclusive.
• 2022 NY Festival WT Agency of Latin-America.
• 2022 Top 30 best creative CCOs, The Drum.
• 2022 Most Awarded CCO of the year at Wunderman Thompson, The Drum.
• 2021 GP Design, GP Innovation, GP Sound production at El Ojo de Iberoamerica.
• 2021 Mobile Marketing Asociation, Agency of the year.
• 2021 El Dorado, Titanium, Edina, Waterlight.
• 2021 LIA, Best agency & Network of Latam.
• 2021 Cannes Lions, First Argentinian Innovation GP, Unilever, Degree Inclusive.
• 2021 Cannes Lions, Most innovation network of LatinAmerica.
• 2021 Mentor at Creative LIAisons Coaching program.
• 2020 “Influencer of the year”, Creativepool.
• 2020 Grand Effie Peru and Brand Effie Brasil.
• 2020 First Latin-American GP at Epica Awards, Sony.
• 2020 GP Digital & Social at El Ojo de Iberoamerica, Sony.
• 2020 GP at Echo Latam, F. Huesped, HIV on Agenda.
• 2019 Cannes Lions, Brand Experience & Activation Jury of Argentina.
• 2018 Best Digital Creative of Argentina voted by the Advertising industry, Jerry Goldenberg.
• 2017 GP at Echo Awards, Mercado Libre, Based on Real Feedback.
• 2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Laura.
• 2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Martha.
• 2013 GP FILM at El Diente, Abinbev, Hurricane Laura.
• 2013 GP FILM at El Diente, Abinbev, Hurricane Martha.
• 2015 GP Integrated Campaign at El Diente, Universal Music, Move like Lorde
• 9 Adweek Project Isaac Awards.
• +40 EFFIE Argentina & LATAM.
• 2022 Most Awarded Agency of Argentina, FIAP, WT Arg.
• 2022 Agency of the Year, Creative Pool, WT Arg.
• 2022 Agency of the Year, Unilever Awards.
• 2022 Agency of the Year, MMA Smarties, Wunderman Thompson Brazil.
• 2022 Media Grand Prix, Epica Awards, The Pirate Match, DirecTvGo
• 2022 Grand Prix, Unilever Awards.
• 2022 Sustainable development pencil, Edina, Waterlight.
• 2022 Sustainable development pencil, Edina, Waterlight.
• 2022 NY Festival Best of show Design, Degree Inclusive.
• 2022 NY Festival WT Agency of Latin-America.
• 2022 Top 30 best creative CCOs, The Drum.
• 2022 Most Awarded CCO of the year at Wunderman Thompson, The Drum.
• 2021 GP Design, GP Innovation, GP Sound production at El Ojo de Iberoamerica.
• 2021 Mobile Marketing Asociation, Agency of the year.
• 2021 El Dorado, Titanium, Edina, Waterlight.
• 2021 LIA, Best agency & Network of Latam.
• 2021 Cannes Lions, First Argentinian Innovation GP, Unilever, Degree Inclusive.
• 2021 Cannes Lions, Most innovation network of LatinAmerica.
• 2021 Mentor at Creative LIAisons Coaching program.
• 2020 “Influencer of the year”, Creativepool.
• 2020 Grand Effie Peru and Brand Effie Brasil.
• 2020 First Latin-American GP at Epica Awards, Sony.
• 2020 GP Digital & Social at El Ojo de Iberoamerica, Sony.
• 2020 GP at Echo Latam, F. Huesped, HIV on Agenda.
• 2019 Cannes Lions, Brand Experience & Activation Jury of Argentina.
• 2018 Best Digital Creative of Argentina voted by the Advertising industry, Jerry Goldenberg.
• 2017 GP at Echo Awards, Mercado Libre, Based on Real Feedback.
• 2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Laura.
• 2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Martha.
• 2013 GP FILM at El Diente, Abinbev, Hurricane Laura.
• 2013 GP FILM at El Diente, Abinbev, Hurricane Martha.
• 2015 GP Integrated Campaign at El Diente, Universal Music, Move like Lorde
• 9 Adweek Project Isaac Awards.
• +40 EFFIE Argentina & LATAM.
LinkedIn:
https://www.linkedin.com/in/dany-minaker-2217a11a/?originalSubdomain=ar
https://www.linkedin.com/in/dany-minaker-2217a11a/?originalSubdomain=ar
Work:
https://www.lovethework.com/people/dany-minaker-25417
https://www.lovethework.com/people/dany-minaker-25417