2023 Creative LIAisons Coaches

Shane Geffen

Executive Creative Director
, Australia

Shane Geffen is Executive Creative Director at HERO Melbourne. Originally from South Africa, he moved continents to Australia where he’s developed world class work at agencies including DDB Sydney, Clemenger BBDO Melbourne and VMLY&R.  

Career highlights include inviting people into the Sydney Opera House through their selfies, making an interactive Christmas bauble that let children know if they’ve been naughty or nice for Australia’s largest department store, enlisting A.I. to help recruit humans into the Navy and creating a dystopian future to attract students to join Monash¬ University. 

It’s work like this that has earned him over 150 local and international awards including Golds at Cannes Lions, multiple Grand Prix at Spikes Asia as well as recognition at D&AD, One Show, The Andys, SXSW, AWARD and the Effies. 

Apart from being an ad and gaming nerd, he also boasts a strange accent and an Uber Rating of 4.89.