2023 Creative LIAisons Coaches

Diego Wallach

Global ECD
Publicis Worldwide
, Spain

I'm Global ECD at Publicis Worldwide 

I can proudly highlight we created the most awarded Mexican campaign @Canneslions ever, which just got the GRAND PRIX FOR GOOD, among 9 CANNES LIONS (3 gold ones) and the first-ever D&Ad Yellow Pencil for Mexico, among all the many awards we got in the latest years. I feel that's also a reward for the team-building talent I've been perfecting over the years. I believe putting the right people to work together is also storytelling.
Responsible for more than 20 years for all creative development, from strategy to creative work, production assessment for Global, regional and local brands, such as: CITI, Nestlé, Heineken, Coca Cola, Powerade, Schweppes, GERBER, BMW/MINI, L'OREAL, Barcel, Telcel, Kotex, Sanofi, Diageo, T-FAL, and The Home Depot; among others. 
Profound knowledge of the Financial, Telecommunications, and food Consumer Markets, the latter derived from being directly responsible for advertising campaigns, for both local and regional markets, going from acting in mature markets such as Mexico through new business development in some countries in Latin America. Participating in internal client committees. 
Also responsible for new business creative work, attaining for more than 25 clients the position for Publicis WW as main communication partner.

For which more than 100 creative and effectiveness awards had been attained in festivals such as Cannes Lions, Clio, D&AD, One Show, London - LIA, IAB, ANDYs, Golden Drum, Epica, FIAP, El Sol, El Ojo de Iberoamérica, Wave Festival, The Mexican Creative Club. (Círculo Creativo de México), and EFFIE; among others.

S&I Jury@CannesLions 2022
PR Jury@D&Ad 2022
Jury Vice President @ IAB Interactive advertising bureau 2022
Jury@One Show 2022
Jury President @ Circulo Creativo México (Mexican Creative club) 2022
Jury President @ El Ojo De Iberoamérica. 2021
jury @ IAB Interactive advertising bureau 2021
Digital Jury @ AdForum 2020
Film & Craft Jury @ Cannes Young Directors Awards 2017
Jury President @ Circulo Creativo México (Mexican Creative club) 2016
Print Jury @ El Ojo De Iberoamérica. 2015
Film Jury @ Circulo Creativo México (Mexican Creative club) 2012
Film Jury @ Circulo Creativo México (Mexican Creative club) 2009
Outdoor Jury @ Wave Festival 2012
Radio Jury @ El Ojo De Iberoamérica. 2010