2023 Creative LIAisons Coaches

Tuki Ghias

Executive Creative Director
Publicis Groupe
, United Arab Emirates

Tuki is currently the Executive Creative Director at Publicis Groupe Middle East (PME). Born in Iran and raised in Denmark, he now lives in Dubai, UAE. While holding a degree from the Danish Graphics Arts Institute, he has a Masters in obsessing over pixels, margins, negative spaces, compositions, angles, letters, words, headlines, ideas, strategies, platforms, campaigns, agency structures, creative cultures, business objectives and in listing his obsessions, comprehensively.

Tuki has held several high-profile positions at renowned agencies, including The Collective, WPP - Inventions Studio, Accenture Song, and Revolt. During his 15 years in the industry he has contributed to creative strategies and award-winning campaigns for a variety of local and global brands, including Coca-Cola, Carlsberg, Ben & Jerry’s, UNICEF, Unilever, HSBC, Honda, Visit Dubai, Nissan, Pepsi and Jeep.

During his career he has developed a deep fascination for understanding what makes ‘truths’ universal, while intensely pursuing knowledge of consumer psychographics. His work is defined by his attention to detail, his passion for integration, and his drive for enabling creatives to reach their full potential.

He has garnered multiple accolades including Cannes Lions, LIA, New York Festivals, The Andy’s, Danish Digital Awards, Creative Circle Awards and, most recently, a Grand Prix at Dubai Lynx for Jeep: The Call of Adventure.