2024 Creative LIAisons Coaches

Sergio Gordilho

Co-President and CCO
Africa Creative
São Paulo
, Brazil

Architect, cartoonist, post-graduated as a graphic designer at the Royal College of Art, MBA from Michael Conrad’s Berlin School of Creative Leadership. 
As a passionate creative leader, Sergio combines human-centered skills with technology, storytelling, design, and production, building  an environment where people feel inspired to do their very best innovative work, thus maintaining Latin America’s creative excellence and global ambition.
Under his vision, Africa has been leading the main global award creative rankings in the region for the past 5 years, it has been recognized as Ad Age’s International Agency of the Year, one of the ten most creative agencies in the world by Adweek, and one of the Best and Bravest Agencies on the Planet according to Contagious.
Gordilho has been selected on lists such as Business Insider’s “Most Creative People in Advertising”, Adweek’s “13 Global Creative Leaders whose ideas are advancing advertising worldwide”, “One of the Most Influential Admen in Brazil” by GQ magazine and the Most Awarded Ibero-American creative for the last 5 years.
He is one of the only 3 creatives - alongside Marcello Serpa and Washington Olivetto - who has been elected Brazilian Creative of the Year more than once, as well as named Leader of the Communications Industry at the Cabore Awards, the most important and prestigious recognition in the Brazilian market.
As a member of several advisory boards, Sergio applies his passion for doing new things in scalable ways by bridging expertise, funding, and ideas to both business and societal sides, collaborating actively with institutions and organizations such as FIESP (Federation of Industries of the State of Sao Paulo), CUFA (largest slums organization in Latin America), VOXX (first leadership course for black transgender people) and Escola Africa, a creative qualification project for black youngsters in a vulnerable situation. All initiatives aim at opening more doors for diversity in Brazil’s creative industry.

Obsessed with art and technology, Gordilho is director and member of the board of MAM, Sao Paulo Museum of Modern Art as well as Afro Brasil Museum and is part of MIT Technology Review’s editorial board. 


“It's a true privilege to return as a coach for Creative LIAisons for the second consecutive year, following an amazing experience in 2023. Taking on the responsibility of advising and mentoring the new generation of creatives is something I embrace with great pleasure. I believe the creative industry is constantly evolving and always has something to improve upon. Something to learn and teach. Being part of a program that selects leaders from the global creative industry showcases the strength of Brazilian advertising, and it's with great pride that I represent Africa Creative once again, but this time with another person from the agency on the list of coaches, our co-CCO Nicholas Bergantin”