2024 Creative LIAisons Coaches

Nkanyezi Masango

Chief Creative Officer
Dentsu Creative
, South Africa

Nkanyezi’s key responsibility is harnessing the creative energy of the Dentsu Creative network in Sub-Saharan Africa, alongside top-tier talent in the region.
His career began at TBWA Hunt Lascaris in 2002 as a junior writer. When he discovered that creativity has no cultural boundaries, he decided to take his talents to TBWA Hong Kong in 2007. And immediately got the once-in-a-life-time chance of working on adidas for the Beijing Olympics.
Since then, his work has been recognised multiple times at Cannes Lions, D&AD, One Show, Epicas, LIA's, and Webbys. He often serves on those juries too.
A champion for diversity in the creative field, he founded Blackboard Community, an initiative that aims to raise awareness for creativity as a career to high school students in disadvantaged communities. Blackboardcommunity.co.za