2024 Creative LIAisons Coaches

Brian Njagi

Creative Director
Ogilvy Africa - Digitribe
, Kenya

Brian Njagi is a highly decorated Creative Director with an impressive track record of over 30 accolades in just 10 years of advertising. Brian's exceptional talent and dedication to the industry have seen him work on international brands such as Netflix, Airtel, WWF, Total, Coca Cola, and key brands in Kenya such as Tusker, Safaricom, KOKO Networks, and more. As a former mentee at the London International Awards Creative LIAsons, Brian has honed his skills to become one of the most sought-after creatives in the industry. Currently, he oversees more than 30 brands across East Africa as a Creative Director at EABL Digitribe, where he consistently delivers measurable results that exceed expectations. In addition to his impressive track record, Brian was the first representative of the East African region to the prestigious Loeries Youth Committee, where he helped develop the Rewrite The Story checklist - a tool designed to curtail stereotypes in the ad industry. With his cutting-edge creativity and passion for pushing boundaries, Brian is the ideal candidate for any organization seeking a creative trainer who can help unlock the full potential of their team.


“As a former mentee in 2019, I can only give back the LIAisons by sharing what I have learnt and showing the path to more young creatives. This year, I am proud to be back to the Creative LIAisons, sharing from my pot generously and putting Africa on the map”