2024 Creative LIAisons Coaches

Diego Medvedocky

Global Creative Partner & President
Grey Argentina
Buenos Aires
, Argentina

DIEGO MEDVEDOCKY is an Argentinian creative writer with a 24-year career in the advertising industry. Today, Diego holds the position of President and Chief Creative Officer of Gray Latam, as well as being President of Gray Argentina and being part of the network's World Creative Board. His ability to tell stories has been awarded with all kinds of awards from the national, regional and global advertising industry, including more than 100 Cannes Lions. He has also been invited on stages, panels, and juries around the world to share his unique point of view on creativity.?
In addition to his work creating memorable campaigns for brands such as Coca Cola, Corona, Ikea or Toyota, for a few years Diego began to redirect his creative compass to explore new territories as a writer and creative. In just two years, Diego wrote and produced Pandemos, a singular project of collaborative short films about stories of the pandemic around the world; He also created and directed the play, 'While It Lasted Forever' and wrote and edited the children's book 'Hasta las Estrellas' based on a story he invented for his little daughter Lola ?


“Being a Coach at the Creative LIAsons is a privilege to me. And being able to spend some time thinking with the new generations and also learning from them, their fresh perspectives and hunger for this game, is definitely refreshing. And if at the same time, I can give back support and some helpful feedback for them, I think it´s a win-win situation.”