Niño has been a copy-based creative lead for almost 17 years collectively in Leo Burnett, Publicis JimenezBasic, Publicis Manila, FCB, JWT/Wunderman Thompson and now at Our LEGO Agency of The LEGO Group. He has led integrated campaigns for LEGO Gaming, McDonald’s, Coca-Cola, WWF, KitKat, Nescafé, P&G, Unilever, Heineken, the Philippine Government, among many other brands. Most of his works were fortunately recognised by Cannes Lions, D&AD, NY Festival, One Show, The Work, LIA, Spikes Asia, AdFest, AdStars, and other shows. He started his exposure in the world stage when he joined and won for the Philippines in Young Creative competitions in Cannes Lions and Spikes Asia when he was young-ish. He also represented his respective agencies then as a juror, facilitator and moderator for NY Festival, Spikes Asia and Creative Guild of the Philippines. This vault of experience has been the culprit of who he is today — an ideator and an implementer who yearns to evoke emotions through stories and solutions in all forms, platforms, and aspect ratios.