2024 Creative LIAisons Coaches

Dani Ribeiro

Chief Creative Officer
WMcCann
Rio de Janeiro
, Brazil

With more than 20 years of experience, Dani’s passion for the power of words and curiosity for people, fueled the beginning of her career as a copywriter in the city of Belo Horizonte, later moving to São Paulo, where she worked at TBWA, VMLY&R, Fischer and Santa Clara. She was responsible for the start-up of Fischer in Portugal, and later was Creative Director at Publicis Rio and Artplan, then returned to Publicis as Executive Creative Director.
 
Dani has been dedicated to creating and promoting ideas, engaging narratives and cultural relevance for brands such as GSK/Haleon, Hershey's, Heineken, P&G, Nestlé, Honda, L’Oréal, Vivo and Find, among others.
 
With more than 30 awards, including trophies, shortlists and mentions in local and international festivals such as LIA, Cannes Lions, The One Show, Clio Awards, Effie, El Ojo de Iberoamerica and Professionals of the Year, she has also been a judge for the biggest industry awards around the world such as Cannes Lions, D&AD, The One Show, New York Festival and Effie Awards. In September 2023, she served as jury president for the 48th Annual Creative Club.
 
Dani, in addition to being a mother, fan of vinyl records and movie theaters, is a teacher in the Creative Leadership course at the Miami Ad School, part of the Board of Transcriativa/UNESCO SOST - which works in favor of Education, Science and Culture, based on UNESCO missions to Brazil – and enthusiast and facilitator of acceleration programs for creative training.