2024 Creative LIAisons Coaches

Nancy Crimi-Lamanna

Chief Creative Officer
, Canada

Named by Adweek as one of Toronto’s Brand Stars shaping the city into the creative hub it is today and a Campaign US 40 over 40, Nancy has helped lead the creative resurgence of FCB– elevating its position to the 2021 Creative Network of the Year at the Cannes Lions, the most awarded agency at the One Show in 2020 and Adweek’s 2020 Global Agency of the Year. Her work has been presented to the UN twice and she also has the distinction of bringing home Canada’s first Integrated, Commerce, Strategy and Creative Data Cannes Lions.

In 2023, FCB Canada was named the #2 North American Agency of the Year by the Cannes Lions, and the Agency of the Year at both the Effies and WARC bringing home several Best of shows and the Cannes Grand Prix in Direct for adidas Runner 321. This year, her long-standing partnership with the Canadian Down syndrome Society was recognized with a coveted One Show Penta Pencil which awards agency/client partnerships that deliver creative excellence, another Canadian first.

Since joining FCB Canada eight years ago, the agency's creative work has been among the most celebrated and innovative in the industry, including its work for BMO/BMO Harris, adidas, Ontario Lottery and Gaming and the Canadian Down Syndrome Society. This thinking has helped make FCB Canada Media Innovation Agency of the year, two years in a row, Digital Agency of the Year for seven years and the most-awarded Canadian agency at Cannes for four years.

Beyond creating iconic campaigns, Nancy is an industry thought leader: She's served on several international juries including Jury presidencies at the Cannes Lions, Clios and D&AD as well as volunteering her time for industry panels, being on the ADCC advisory board and serving on school advisory boards for advertising students in Canada.