2024 Creative LIAisons Coaches

Matty Burton

Group Chief Creative Officer
DDB New Zealand
, New Zealand

Matty is the Group Chief Creative Officer of DDB Aotearoa (New Zealand) and has spent the last 25+ years working in the creative fields at some of the most creatively renowned places on the planet.
Most recently he led an innovation team at Google as the APAC Creative Chief focussing on how brands can live in the world through emerging technologies. Before that he co-founded Special Group in Australia, an independent hot shop winning clients like Uber that has helped them scale globally. He ran TBWA in Australia, taking it to the number one agency in Australia. He was employee number 10 or 11 (there is still some hot debate) at Droga5 in NYC, where after a couple years he moved home helping to start the Droga5 office in Australia. 
His creative work has been awarded at the highest level, Black Pencil at D&AD, Grand Prix & Titanium Lions at Cannes and his innovation work has been exhibited at the World AI Conference in Shanghai, Google’s I/O in San Francisco and perhaps most importantly the Royal Easter Show in Sydney - where he won best in show against prized cows, woodchopping professionals and pieces of cheese. 
Outside of ‘work’ he co-founded Refill Magazine, a design and art based publication that has received international acclaim and Refill Space, a permanent art gallery in Redfern, Sydney. Matty is also quite short but he likes a chat and is easily excited by ideas and new ways of seeing the world.


“I’ve been part of the LIAsions coaching academy for a number of years now and I have met some wonderful talent from all over the world. There is nothing else like it and it is important for the growth of our industry at large. Plus helping people to come to their own conclusions, realise things they already knew but didn’t quite ask the right question to get the answer they needed is something I get a great big kick out of. I’ll keep putting my hand up for this for as long as it continues, which I hope is for a very long time.”