2024 Creative LIAisons Coaches

Aaron Starkman

Global Chief Creative Officer
Rethink
Toronto
, Canada

Aaron Starkman is one of the 100 most creative people in the world(alongside names such as Ryan Reynolds, Lebron James and Lizzo)             
-Adweek Creative 100 List

He currently leads Rethink, globally as Chief Creative Officer. Aaron helped lead Rethink to become Adage’s Creative Agency of the year, 2 of the last 3 years, the 2022 Global Independent Agency of the year (Campaign Magazine), The #1 Independent agency in the World at the Clios 2022, earn Ad Age’s # 1 ad in the world this year, The Effies Independent Agency of the year for North America, the #2 ranked Independent agency in the world in Cannes this year, ranked top 3 Indy network in the world in Cannes (for 3 years in a row making Rethink the only agency to  accomplish this). Aaron also led Rethink to win Canada’s agency of the year for the 5th straight time this year - a feat that’s never been achieved before. Aaron’s Creative direction has resulted in NBC News and The Huffington Post calling the agency “viral specialists".
 
Some of that work includes the recent “Un-burnable Book” for Penguin Books, the Multiple Cannes Gold Lion winning Heinz “Draw Ketchup” campaign, the Gold Lion winning Ketchup fraud campaign, Decathlon’s ability sign (2023 gold lion), the Cannes Lions winning Molson passport fridge & WestJet’s Guinness world record breaking Desert Roulette.
 
Prior to Rethink, Aaron led CP+B as CCO. Some highlights include his "Prison Visitor" ad for Vim - the most awarded cleaning product ad in advertising history, and additional Gold Lions in Cannes for Corus & IKEA.
 
Campaign awarded him as the #1 CCO in the world and he’s been Adage’s top 5 CCO’s the last 2 years straight. He’s won more Cannes Gold lions on more brands than any other Creative in Canada. Aaron is also on Campaign’s prestigious 40 over 40 list.
 
Other than industry accolades, Aaron’s work has been singled out by the mainstream press (Buzzfeed named one of his ads the # 1 commercial in the history of the Cannes festival, CNN and Jimmy Kimmel have discussed work he’s led multiple times and Ellen Degeneres declared one of his tv spots as her 'favorite of all time').
 
Aaron frequently judges award shows including Cannes, Clios and the One Show (most recently he served on the Effies inaugural Global “best of the best awards” grand jury.) He also enjoys writing columns, speaking at events locally and abroad - Seoul, Korea being a personal highlight. Aaron also tries to inspire young industry professionals from around the globe with his podcast, IOFA - Adweek’s advertising podcast of the year.