2024 Creative LIAisons Coaches

Faris Yakob

Co Founder
Genius Steals
Hixon, TN
, United States of America

Faris is an award winning author, strategist, creative director and public speaker. 

He is the author of the best selling “Paid Attention: Innovative Advertising for A Digital World”, now in its second edition, which has been translated into a dozen languages, and is an early pioneer of attention thinking in the industry. 

Along side his wife and partner Rosie, he is the co-founder of the creative consultancy Genius Steals, built on the belief that ideas are new combinations, nothing comes from nothing, and therefore one cannot invent without inventory. They have traveled to more than 40 countries since 2013 speaking at conferences and corporate events and consulting with clients, remotely and on location. They work with brands such as Coca-Cola, agencies such as OMD, Ogilvy, VML, IPG, Accenture, and eatbigfish, media companies such as Facebook and Bauer, and media trade bodies such as Thinkbox on brand and business strategy, ideas, inspiration and innovation, thought leadership, workshops and training.

Faris spent five years in New York as Chief Innovation Officer of MDC Partners and Chief Digital Officer of McCann Erickson NYC. Before that he worked at pioneering agency Naked Communications in London, Sydney and New York. While in advertising he won and judged numerous awards including the Effies, Clios, One Show and LIA. He also consulted on, and featured in, The Greatest Movie Ever Sold. 
The Genius Steals newsletter, Strands of (Stolen) Genius was named one of the '7 essential reads for curious creatives' by Hubspot and voted one of the top community resources for strategists in the global Planning Survey. Go to http://geniussteals.co/subscribe and subscribe for brief bursts of inspiration in your inbox every week. 

Faris received an MA in English from Oxford University and was the President's Prize winner of the IPA's Excellence Diploma, known as the MBA of advertising. As well as Paid Attention, he is a contributing author to Digital State: How the Internet changes everything, What is a 21st Century Brand?, Creative Superpowers: Equip yourself for the age of creativity, and Eat Your Greens: Fact based thinking to improve your brand's health. He writes a monthly column on effective brand communication for the World Advertising Research Council (WARC) and other bylines include Fast Company, The Guardian, The Financial Times, Campaign, AdAge, and The Economic Times of India. 

He hopes this self aggrandizing screed wasn’t too obnoxious to read and that you have a lovely day.