2024 Creative LIAisons Coaches

Paul is currently the Chief Creative Officer at Mullenlowe MENA. Before that, he was the Regional Executive Creative Director at FP7 McCann Dubai and JWT Dubai and prior to that, he was the Digital ECD of JWT London and the European ECD at Agency.com. 
 

In his 20+ years as creative chief, he's steered the way to 22 Agency of the Year titles, and his work has collected more than 700 awards for creativity and effectiveness. He's ranked in the world's top 50 ECDs four times - 2008, 2015, 2017 and 2022. He's judged at D&AD, Cannes, One Show, Campaign Big, NYF, IAB, Caples, Immortals, Lories, TIKTOK and many other global shows, and he has spoken on a variety of subjects at Cannes, Lynx and for the Interactive Advertising Bureau, among others. 
 

His work/opinions have been published in many advertising books/annuals and editorials in the Guardian and The Wall Street Journal. 
 

After leaving the big smoke for the sandpit in 2012, he helped steer FP7 McCann to the enviable position of Nu1 – 'The World's Most Effective Agency' (Effie's) 2015 and placed them onto the Contagious Pioneers - Top 10 Most Creative Agencies list, in 2016. 
 

Currently, he's working to lift MullenLowe MENA to equally lofty heights - Since joining, they've collected 150+ global Awards and three Agency of the Year titles, including the Campaign Tech's - Global Agency Of The Year in 2021 and New York Festivals Regional Agency Of The Year 2022. They also ranked 2nd globally at the AMEs after collecting the Regional Platinum Award – Middle East & Africa for "Double Moon" for the UAE Government Media Office. That aside, Paul has chaired one and sat on two other global creative councils (McCann, JWT, Mullenlowe). He's also been a guest lecturer at Universities where he likes to give the benefit of his years and experience to tomorrow's creative superstars.
 

One piece of work I’m particularly proud of:
 

Sony - Xperia underwater store
 

Brief: Develop a campaign & activation idea to help make Sonys’ new waterproof phone famous.

Concept: The Xperia underwater store - What better place to unveil the world's first waterproof phone than in the world's first aquatic store? It was a genuinely original idea that captured global media's attention, so much so that most wanted to come and film/document it - National Geographic, the BBC, CNN, to name a few. The campaign also captured the worldwide attention of award show judges - winning multiple Cannes Lions, One Shows, Clios, Lynx, Effies, etc. 
 

What I love about this idea is that it took our entire agency out of its comfort zone, as none of us knew how we'd achieve this. But our confidence grew after a few chats with marine engineers, naval divers and yacht builders. 
 

Over the last 20 years, he has built his fully integrated credentials working in top 5 agencies across Branding, Design, Direct, ATL, Integrated, and Digital. His unique cross-channel experience gives him the ability to deliver truly integrated solutions for any marketing challenge.
 
CCO MullenLowe MENA | 4 time ranked Top 50 Global ECD / Drum Report | D&AD, Cannes, One Show, NYF, Campaign Big, Immortal, Caples & TikTok judge. Speaker. Tutor. Mentor.
 

Chief Creative Officer | Mullenlowe MENA
 

Chairman and judge of global creative councils (McCann, JWT, Mullenlowe).
 

Guest speaker at multiply Universities. 
 

The BIG Won Report
2008 - 17th Most awarded Digital ECD in the world
2015 - 31st Most awarded ECD in the world
2017 - 9th Most awarded ECD in the world

The Drum - World Rankings 2022 
2022 - 36th best ECD in World