Fajar grew up and lived in Jakarta, Kuala Lumpur, Singapore, and Bangkok. After a brief career attempt in professional tennis, he decided to pursue advertising, working in networks such as Ogilvy, Lowe, iris, Saatchi&Saatchi, and lastly, Publicis as their ECD in Singapore.
At the start of the Covid-19 pandemic, Fajar co-founded GOODSTUPH Thailand with the dream of bringing the best talents together to grow with the agency and create the best work of their lives.
The team has expanded to over 100 people across Southeast Asia, collaborating with clients such as Netflix, HP, Riot Games, LINE & Grab, and winning over 75 awards, including Silvers at the Clios, Indonesia's Digital Agency of the Year at Citra Pariwara, and Thailand's Campaign Independent Agency of the Year.
Fajar has also co-founded Mistress, a visual craft and 3D studio based out of Jakarta. And GOOD People Network as an extension of GOODSTUPH Thailand in The Philippines, Malaysia and Indonesia.