2024 Creative LIAisons Coaches

Franziska Gregor

Managing Director
Serviceplan Culture
, Germany

Franziska Gregor serves as the Managing Director of Serviceplan Culture.
With over thirteen years of experience in the agency realm, Franziska is recognized as one of the leading figures in the German creative and advertising industry. Renowned for her roles at Heimat/TBWA, GREY, DDB, Publicis, and Jung von Matt, she has also established herself as a seasoned speaker on topics related to entertainment media, technology, and cultural marketing.
With an impressive international network spanning Berlin, New York, and Seoul, Franziska previously held the position of Creative Partnerships Lead DACH/NL at TikTok Germany. In this capacity, she led consulting and networking initiatives between the social media platform and creative agencies, content/sound productions, creators, and brand collaborations.
Together with Niko Backspin and Sven Labenz, she co-founded Serviceplan Culture, pioneering cultural marketing activities with an innovative DE/CODING Culture methodology. This market analysis tool not only renders cultural measures tangible, but also identifies trends through data, all under the guidance of a diverse team of consultants known as the Cultural Council.