2024 Creative LIAisons Coaches
Meryke Naude
Creative Director Mullenlowe BeautyMullenlowe
Singapore
"Meryke Naude is known to many as one that always looks to pursue and challenge work that creates a positive change in the world. With over 15 years of experience, she brings together the best of ideas that have enduring charm with a strong aesthetic underpinned by meticulous craft.
From delivering campaigns for Bumble’s launch in South East Asia to driving ideas that deliver strong and distinctive visual language, she relentlessly pursues creating beauty even in the smallest of things. She works on categories including luxury & hospitality, skin care, oral care, hair care, for markets in South East Asia, India, Latin America etc.
An avid Pinterest user (look her up) and lover of all things fashion, she draws inspiration from her haute couture idols, sweating every little detail to make the big picture. It’s this attention to detail that has been applied to other luxury brands (Johnny Walker) and helped her win awards including Cannes."
From delivering campaigns for Bumble’s launch in South East Asia to driving ideas that deliver strong and distinctive visual language, she relentlessly pursues creating beauty even in the smallest of things. She works on categories including luxury & hospitality, skin care, oral care, hair care, for markets in South East Asia, India, Latin America etc.
An avid Pinterest user (look her up) and lover of all things fashion, she draws inspiration from her haute couture idols, sweating every little detail to make the big picture. It’s this attention to detail that has been applied to other luxury brands (Johnny Walker) and helped her win awards including Cannes."
First and foremost, I want to extend my heartfelt gratitude to LIA for establishing the Creative LIAisons program. As a young creative, I would have deeply cherished such a resource.
During my recent conversations with my mentees, it became abundantly clear just how daunting and uncertain the early stages of a career in advertising can be. The advertising industry, with its fast-paced evolution and high expectations, can often seem overwhelming to newcomers. This is precisely why mentorship is so crucial.
The Creative LIAisons program exemplifies the profound impact that mentorship can have. It not only equips young creatives with the tools they need to succeed, but also builds a supportive community where knowledge and experience are shared. Your initiative provides a vital lifeline for those embarking on their advertising careers, offering them the guidance and clarity that are essential for navigating this ever-changing industry. I am profoundly appreciative of the opportunity it creates for emerging talent and the positive change it fosters within the advertising community.