Creative Coaching

Coaching is unlocking a person’s potential, helping them to learn rather than teaching them.

Coaching is ‘performance driven’, designed to improve the professional’s on-the-job capabilities. It is the universal language of change and learning.

The foundation of the LIA Coaching Academy is a game changer. It is designed for young talent with creative flair. The rising stars who have exceptional natural abilities, the drive to be better, and the ambition to be a top level creative.

The chance to have ‘one-to-one’ bespoke and private training coaching sessions with some of the industries finest creative minds is a golden opportunity for young creatives working in this business to improve their skill set. An opportunity to develop the art of perfect practice.

The industry leading coaches are from the four corners of the world. They are charged with helping develop, motivate and train the next generation of practitioners in communication to their full potential. Partnering with gifted young creatives in a thought-provoking and creative process that inspires them to maximize their personal and professional capabilities.

Coaching boosts confidence, develops creative skills, improves work performance and builds effective communication ability. These personal real-time one-to-one virtual coaching sessions are an extremely rare opportunity for rising stars.

I’m a big fan of football and when I look around the world at great players and teams there’s always a world-class training academy behind them, designed to develop their talents.

This is the goal of the LIA coaching academy, destined to be a creative talent development powerhouse in our industry.

And this is important, as we are a Creative Solutions industry. We live and die by our ideas and I believe that creativity is the most valuable asset in business today.

It’s through a creative lens that we solve everything.

LIA has always championed, nurtured and inspired young talent. This platform is designed to develop, educate, inspire and grow creative talent to their full potential.

That’s why we as an industry must invest in a new generation of fearless talent with a commitment to excellence, and help them constantly improve. They are our lifeblood.


Creative LIAisons Mission

To develop, educate, inspire and grow young creative talent.  Since the inception of Creative LIAisons in 2012, over 1000 young creatives have had the opportunity to participate in this program. Our goal is to set a new global benchmark in creative training.

In 2021, the highly successful and sought-after Creative LIAisons program morphed into the first-ever, global virtual one-to-one coaching and networking sessions for young creatives.

What to Expect

Mentees can expect to have e-coaching sessions, of an hour each, with three different industry leaders. Each coaching session is personal and tailored to give them the necessary tools to develop skills that will propel them forward. These invaluable up-close and personal sessions will endow mentees with the kind of resilience they need on their creative path to a bright and exciting future ahead.  

We have the most-experienced and most-awarded creative professionals in the business committed to coach in this virtual program.   

In addition to being one-to-one with some of the world’s most respected industry leaders, mentees also have the unique privilege to virtually observe LIA statue discussions in real-time this October. 

Selection Process

Mentees chosen are young creatives from around the globe, currently working in the industry or a related business and are between the ages of 21 and 30.

Mentees are selected by advertising clubs and associations, trade press, companies that support LIA, regional competitions and a select number are self-nominated.